RateCity promotes itself as way ‘to find the joy of saving’
Financial comparison site RateCity has launched a new campaign designed to help Australians make better choices and take charge of their personal finances.
Created by Captiv8, the commercial features a number of characters and their “little obsessive saving habits” while suggesting RateCity is “another great way to find the joy of saving”.
Ali Cassim, marketing director at RateCity.com.au, said: “A lot of people don’t look at their bigger financial commitments and how they could save money there. There’s a lot of ‘lazy money’ out there.
“Consumers are familiar with using comparison for travel and even insurance now, but less so for products like credit cards and home loans.
“RateCity is excited to be leading the way in empowering Australians to make the best choice when it comes to their finances and be smarter by comparison.”
The campaign includes Nine afternoon news sponsorship featuring the new commercial and billboard placements, and online activity.
Credits
- Client: RateCity.com.au
- Creative agency: Captiv8
- Media agency: Paykel
- Executive Producer:
- Director: Edward Copestick
- DOP: Boris Vymenets
- Post: Captiv8
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Like it a lot, really nice execution of the core proposition. This online finance comparison category is heating up with brands like Rate City, Mozo and Finder all slugging it out against the big boys iSelect and Compare the Market. Funny how the much more traditional players like Canstar Cannex and Infochoice seem to have fallen right back and lost a lot of relevance.
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I think Canstar were bought out a while back weren’t they?
I haven’t seen or heard anything about them for a few years now. A shame, cause they were one of the first players in that space
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