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‘Ratio shopping’ site Wyngle claims to avoid brand damage of group buying

wyngle-logoA Sydney start-up is aiming to create a market niche with a twist on group buying it is labelling “ratio shopping”.

The concept behind Wyngle is that when consumers buy a product there is also a chance they will get it for just $1. In each offer, the site tells readers the ratio of orders that will be available for $1 rather than full price. if they do not get lucky, they pay the advertised price.

The site has been created by former property developer and marketer Sebastian Langton.

He claimed that the point of difference compared to group buying is that the site conditions consumers as to what a fair market price is.

Langton said: ““The enormous success of group buying and daily deal sites is well documented, but so is the damage this has done to the industry. Consumers have come to expect heavy discounts and are increasingly willing to switch brands for the next deal. Wyngle provides an incentive for shoppers to buy products at the fair market price, encouraging brand equity and loyalty again.”

The site, which has been granted a NSW lottery permit,  claims to have deals in place to offer products from brands including Apple, Canon, Versace, Asics, GHD, Aussie Bum and Dyson.

Declaration of interest: Wyngle last week paid Mumbrella to send a marketing message on its behalf to some readers.

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