Journalist Ray Martin is fronting a new content initiative for Colonial First State which is running across Macquarie Radio Network’s (MRN) online assets and aimed at those approaching their retirement.
Created by MRN’s Content Creation team in conjunction with Fremantle Media’s Spring and Ikon Communications the ‘Road Next Travelled’ series which will run over eight weeks and follows three listeners as they talk to lifestyle coaches and mentors including Joanna Maxwell , Guy Leech, Judy Tanner and The Smith Family.
MRN Content Creation director Andrew Sidwell said: “’The Road Next Travelled’ feeds the needs of our 40-plus audience for content that improves their lives. Working with smart content marketers like Colonial First State and agency partner Ikon Communications, we’ve been able to create a program that challenges and inspires our audience to think about being ready for the next part of their lives.
“Ray Martin’s involvement is a real coup as he is passionate about the topic and has helped us shape the series along the way.”
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Colonial First State executive general manager Linda Elkins said: “Colonial First State wants to help more Australians to re-imagine their retirement – to think differently about their future, in a positive and constructive way that leaves them inspired, empowered and excited to get expert advice to help them get there.”
The series will run as podcasts across websites belonging to MRN, which recently merged with the Fairfax Radio Network, which include the sites for radio stations 2GB, 2UE, 3AW, $BC AND 4PR.
Macquarie Radio Network’s (MRN) Content Creation team, in conjunction with Colonial First State, have launched an innovative content initiative featuring respected journalist Ray Martin as host.
The first podcast can be heard at TRNT.com.au.