Rdio and dmg launch music streaming joint venture
Music streaming service Rdio has entered into a joint venture with dmg Radio Australia, in what the platform claims is a global first.
The deal covers all of DMG’s brands including Nova, smoothfm, Adelaide’s 5AA, Central Coast station Star FM and digital stations Koffee and NovaNation.
dmg’s stations and websites will promote Rdio services and curate playlists. Rdio is based on a listener subscription model with dmg and Rdio sharing the revenues from Rdio Australia.
Drew Larner, CEO of Rdio told Mumbrella: “We see this as groundbreaking. This is the first time we’ve had a partnership with radio in any of the countries we operate in – the US, Canada, New Zealand, Brazil. This merging of broadcast and digital goes a step beyond curated radio, and we’ll look to replicate this type of structure in other territories.
Cathy O’Connor, dmg Radio Australia’s CEO said in a release: “35% of our listeners use streaming music services and we’re committed to evolving to meet their changing behaviours, be that via broadcast, digital and mobile platforms.
Rdio brings a strong global track record in developing leading edge technology to the partnership and we were particularly impressed with the social elements of the service, around the discovery and sharing of music.”