An ex-Virgin Mobile marketer and one of the brains behind The Fully Sick Rapper is to join music-streaming service Rdio as its first Australian employee.
Dave Cain, who consulted to Christiaan and Connor Van Vuuren on the production of The Fully Sick Rapper series, joins Rdio as head of marketing and business development.
The new role will see Cain work alongside local agency partners Weber Shandwick, Sound Alliance, Vice and Inception Digital on PR, events, social media and digital.
Cain spent eight years at Virgin Mobile, where most recently he headed up the music and sponsorship department.
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Cain said in a statement: “As a nation of music lovers and tech adopters, there is little doubt that music streaming will continue to grow in Australia. I look forward to working with our agency partners to ensure Rdio stays front-of-mind in what will prove a highly competitive market. Rdio has lots of exciting activity planned over the next six months that I believe will strike a chord with all music fans.”
Rdio launched in Australia and New Zealand in January of this year, and takes on soon to be launched Spotify in the music streaming space.
Scott Bagby, VP international business development for Rdio, added: “We are delighted to welcome Dave into the Rdio team in Australia. Dave has a deep understanding of Rdio’s ethos having worked on our successful launch earlier this year. Dave’s experience working on major global brands, coupled with his passion for music and marketing made him an obvious choice for us.”