Reality TV struggles on Wednesday night

Last year’s top reality formats continue to struggle to win a big audience consistently, as Wednesday’s top performers were both news programs.

With Seven News taking the top spot with 1.327m, and Nine News behind it with 1.23m, the top entertainment program was Australia’s Got Talent on 1.16m in third place. The talent show ran from 7:30pm to 9pm.

Nine’s The Block and Ten’s Masterchef, both stripped across the week at 7pm is splitting audiences. The Block took 1.128m in fifth place and MasterChef, in sixth place, took 1.025m.

This time last year, Australia’s Got Talent took 1.514m in first place with MasterChef taking 1.443m in second.

Last night, a MasterChef special, MasterChef – Where Are They Nowm followed the cooking contest on Ten, but was split in the ratings by A Current Affair, which took 1.006m in seventh spot. Where Are They Now took 0.991m in eighth spot.

Following The Block, Celebrity Apprentice was time coded to split across two episodes. The Boardroom episode placed 11th to take 0.844m, while the challenge episode placed 13th with 0.741m. Last season’s series debuted on 1.3m, averaged around the 1.2m mark and finished on 1.6m.

Last night the two episodes were divided on the ratings ladder by Ten’s Offspring in 12th place with 0.785m.

Andrew Denton’s second outing in word-based game show Randling for the ABC landed in 18th spot with 0.621m. It was a drop of more than 200,000 on the show’s debut last week, which took 0.859m.

In the battle at breakfast, Seven’s Sunrise was back on top after a rare win for Today yesterday, beating its rival by more than 60,000 viewers.

More to follow


  1. John Sharples
    10 May 12
    10:49 am

  2. So….. watching AGT last night…. who else saw the full section ad for Domestos??
    Come on Mumbrella – when are you going to have that on the front page for us all to discuss.
    I’ll start – WTF??? Though it was quite humorous at the end….
    Anyone? Anyone??? etc, etc..

  3. Rushdie
    10 May 12
    12:02 pm

  4. I was hooked on Celebrity Apprentice, until I realised it’s a total set-up to promote Channel nine personality Dicko. Last night he was responsible for a stuff up and survived because of his humility. Yeah right. Sad part was Sorrenti couldn’t see he was being set up by the show and took it personally. C’mon Channel 9, how dumb do you think CA viewers are? And guess what the final challenge is?…write and perform a song. Wonder how Dicko will go? There’s nothing more insulting to your viewers than self-promotion dressed up as reality show. These contestants put their hearts (and egos) on the line and you screw them over.

  5. robbo
    10 May 12
    2:25 pm

  6. Not surprised Randling dropped away so much.
    Tried to watch it last night, and it was a tough slog.

    I’m sure those on camera are enjoying themselves though. Just like a dinner party for them – like watching (pompous) paint dry for us.

  7. pete
    10 May 12
    2:26 pm

  8. Rushdie… i thought Dicko was a Channel Ten personality? Idol? Can of Worms?

  9. Deborah
    10 May 12
    2:41 pm

  10. Dicko is not and to my knowledge never has been a Nine personality. Think Rhusdie may be looking for a conspiracy theory as Dicko was originally, and most recently with TEN, and I think at one time Seven .