Reborn wins Breville

Digital agency Reborn has won a pitch for Breville, taking on the brand’s digital strategy and creative.

The announcement:

Australian kitchen brand Breville plan to take a new digital approach in 2012 with the launch of their latest Espresso machine. With a mission to connect in new ways with their customers, REBORN have been appointed to bring their digital strategy and creative to life.

“We were looking for an agency that pushes innovation and fresh thinking and REBORN were clearly the right fit. Our plans are to build our home Espresso offering online in 2012/13 and we feel we have the perfect partner in REBORN to start achieving some new goals”, said David Gubbin, Breville Business Manager Beverage.

REBORN has already commenced work on Breville’s digital strategy and creative approach with the aim of launching their first big piece of work for the brand mid year.

“We are excited at the opportunity of working with such an innovative Australian brand and look forward to realising a strategic and creative approach that gives the Breville Espresso offering an extra kick.” said David Easton, REBORN Director.

REBORN expanded into Melbourne earlier this year after being appointed the national digital agency for L’Oréal Paris and has an expanding team of 37.

Source: Reborn press release

Comments


  1. greg
    28 May 12
    12:29 pm

  2. Anything I consume that must have a “digital strategy” is my signal to run screaming away from whatever they touch as quickly as possible.