F.Y.I.

Red Agency named Consultancy of the Year at PRIA GTA NSW State Finals

PR agencies  Red Agency, Weber Shandwick, and Ogilvy PR were the big winners at Wednesday evening’s PRIA Golden Target Awards State Finals in Sydney.

PRIA Event Sydney - Marketing AssignmentWeber Shandwick won the digital and social category for its Ibis Play work and was commended for its Digital Roadies Take Centre Stage work in the business to business category. The agency’s Heather-Ann Cody and Hannah Rayment were both commended in the Top sPRinters category.

Ogilvy picked up a win for its The Release of Peter Greste, and grabbed a highly commended for its Expectations vs Reality of Retirement in Australia in the business to business category as well as picking up for commended awards.

Red Agency picked up two winning awards  for the Easy Tour: HIV Testing Week, with three commended awards elsewhere. The Sydney agency also picked up the Consultancy of the Year award for the second year running.

James Wright, Red Agency managing director, said in a statement: “It is pretty humbling to be awarded Consultancy of the Year back-to-back. It has been an incredible few years for us and it is testament to the dedication, expertise and passion that the team bring every day. They are an inspiration to me. At Red Agency we continue to challenge what is possible in the PR, experiential and social space, and that requires the trust of our clients and so we thank them for giving us the chance to do the type of work we do. I guess the goal is for three in a row now!”

Winners from last night now have the opportunity to be recognised at the 2015 GTA National Finals, held during the PRIA National Conference, on Monday 26 October,
The winners:

Category Title of Entry Company Trophy Name Result
Big Budget A Taste of Harmony 2015 Haystac Public Affairs Haystac Community Commended
Business to Business Commonwealth Bank Agri Insights Hardman Communications and Commonwealth Bank of Australia Hardman Communications WINNER
Business to Business Expectations vs. Reality of Retirement in Australia Ogilvy Public Relations Australia and Mercer Ogilvy Public Relations Australia and Mercer Highly Commended
Business to Business Mondelez International Mobile Futures Red Agency Natasha Carroll Commended
Business to Business Digital Roadies Take Centre Stage Weber Shandwick Australia Ava Lawler Commended
Community Relations Train tunnels, trucks and the toolkit to build trust – Sydney Metro Northwest Thiess John Holland Dragados and Transport for NSW Thiess John Holland Dragados and Transport for NSW WINNER
Consumer Marketing  Rebuilding Trust in Malaysia Airlines in Australia and New Zealand Crossman Communications Jackie Crossman Highly Commended
Consumer Marketing Buderim’s Hottest Ginger Agent 99 Public Relations Agent 99 Public Relations Highly Commended
Consumer Marketing Stay with Pride N2N Communications N2N & AirBnB Commended
Consumer Marketing UTS City Campus Master Plan Campaign Marketing Elements (ME) and University of Technology Sydney (UTS) Cecelia Haddad & Robert Button Shortlisted
Consumer Marketing AncestryDNA – Australia, where do you think you come from? Howorth Howorth & Ancestry.com Shortlisted
Consumer Marketing Samsung LifeLIVE Edelman Edelman Shortlisted
Consumer Marketing Optus Switched Campaign with Dolph Lundgren Fuel Communications Amanda Galmes Shortlisted
Content Marketing Unilever Food Solutions: Back of House PPR Michael Pooley Highly Commended
Content Marketing Showcasing Savannah in Sydney:  Turning postcard footage into visitor bookings Destination NSW Tanya Bowes & Communications Team Shortlisted
Digital and Social ibis PLAY Weber Shandwick Ava Lawler WINNER
Digital and Social Adobe Australia and New Zealand Edelman Edelman Highly Commended
Digital and Social FSC Friday – Take the pledge and share it Howarth & Social at Ogilvy Howarth & Social at Ogilvy Commended
Digital and Social GEReports: A light bulb moment for one of the world’s oldest brands Edelman Edelman Shortlisted
Experiential EASY Tour: HIV Testing Week Red Agency James Wright & Samara Kitchener WINNER
Experiential House of Suntory Exclusive Takeover Series Icon International Sarah Corry Highly Commended
Experiential The Bar that Jack Built Red Agency/Red Guerrilla Red Guerrilla Commended
Government Sponsored EASY Tour: HIV Testing Week Red Agency James Wright & Samara Kitchener WINNER
Government Sponsored Seasonal Workers Communications Campaign Fairwork Ombudsman Carly De Assuncao Highly Commended
Government Sponsored Showcasing Savannah in Sydney:  Turning postcard footage into visitor bookings Destination NSW Tanya Bowes & Communications Team Shortlisted
Government Sponsored “get to kNOw Asbestos this November“ Insight Communications Clare Collins & Alice Collins Shortlisted
Health Organisations Our Plea for Life VIVA! Communications Kirsten Bruce WINNER
Health Organisations Supporting the world’s largest and most rigorous investigation into anorexia nervosa VIVA! Communications Kirsten Bruce Highly Commended
Health Organisations Lungs4Life – Driving adult protection against pneumococcal pneumonia VIVA! Communications Kirsten Bruce Highly Commended
Health Organisations Ending HIV: Giant Condom Campaign Activation ACON ACON Engagement Strategies Team Highly Commended
Health Organisations Meningococcal Australia: Know.Check.Act Campaign SenateSHJ Nerida Thorburn and Jodie Wrigley Highly Commended
Health Organisations  Giving Rare Cancers Patients a little more time

 

Buchan David Leahy Commended
Health Organisations Winter is Coming NPS MedicineWise Media & PR Team, Corporate Affairs and Governance Commended
Health Organisations Choose Your Rural Adventure Content Doctor Kate Dorrell Commended
Health Organisations PR Launch of Genzyme’s Lemtrada Edelman Edelman Commended
Health Organisations Sign My Name Red Agency James Wright/The Red Agency Team Commended
Health Organisations EASY tour: HIV Testing Week Red Agency James Wright & Samara Kitchener Shortlisted
Integrated Marketing and Communications Strategies Not out of the Woods Senate SHJ SenateSHJ in partnership with bioCSL WINNER
Integrated Marketing and Communications Strategies ING DIRECT ‘ Say no to ATM fees‘ ING DIRECT Corporate Affairs Team Highly Commended
Integrated Marketing and Communications Strategies Digital Roadies Take Centre Stage Weber Shandwick Sydney Ava Lawler Highly Commended
Integrated Marketing and Communications Strategies Nespresso: Milk Expertise Weber Shandwick Ava Lawler Highly Commended
Integrated Marketing and Communications Strategies Orchestrate Amazing: The Launch of Microsoft Azure Data Centre in Australia Microsoft Australia & Ogilvy PR Australia Microsoft Australia & Ogilvy PR Australia Commended
Integrated Marketing and Communications Strategies Tourism Northern Territory’s ‘Mates of the Territory’ celebrity ambassador program Kite Communications Robyn Sefiani Commended
International/
Change Management
Bayer Australia and New Zealand – Ambition 2015 Bayer Australia Limited Kirsten Impey, Communications WINNER
International/ Change Management Ahead of the Game

 

Thiess John Holland Dragados TJHD Communications Team Highly Commended
Issues Management and Crisis Communication The Release of Peter Greste

 

Ogilvy Public Relations Australia Ogilvy Public Relations Australia & Al Jazeera English WINNER
Issues Management and Crisis Communication Rebuilding Trust in Malaysia Airlines in Australia & New Zealand

 

Crossman Communication Jackie Crossman Commended
Public Affairs Australia’s Future Submarine Project

 

Weber Shandwick Australia Ava Lawler Highly Commended
Public Affairs The Release of Peter Greste

 

Ogilvy Public Relations Ogilvy Public Relations Australia & Al Jazeera English Commended
Public Affairs Helping #saveaHUSlives – Government funding secured for life-saving treatment for ultra-rare blood disease VIVA! Communications Kirsten Bruce Commended
Public Affairs Joined Up Innovation Microsoft Australia and Ogilvy PR Australia Microsoft Australia & Ogilvy PR Australia Commended
Public Affairs Australian higher education reforms and veterinary profession

 

Australian Veterinary Association Public Affairs Team Shortlisted
Public Affairs Saving Life 2015: A pre-election campaign Cancer Council NSW Cancer Council NSW Shortlisted
Small Budget/Pro Bono Tackling Homophobia in Sport Sydney Convicts Rugby Club Erik Denison WINNER
Small Budget/Pro Bono Kiss Goodbye to MS Campaign 2015

 

Cube and MS Research Australia Anne-Marie Sparrow Highly Commended
Small Budget/Pro Bono  Introducing Sydney to the fine arts of the streets with #chalkurbanart IMPACT Communications Australia IMPACT Communications Australia Commended
Small Budget/Pro Bono “Whats up with Mum?” – Explaining MS to kids

 

LBPR PTY LTD Lisa Burling, Managing Director Commended
Start-Up Launching an ‘Australian first’ challenger brand: RateSetter

 

Sefiani and Kite Communications Robyn Sefiani Commended
Sustainability/Corporate Social Responsibility Samsung ADAPPT- Adappt for success: Encouraging young Aussies to design the change they want to see in the world.

 

Edelman Edelman Highly Commended
Sustainability/Corporate Social Responsibility Sailing through adversity: Biogen and Oceans of Hope ANZ

 

Palin Communications Martin Palin Commended
Sustainability/Corporate Social Responsibility McHappy Day NSW ACT 2014 #OurFamilyPromise PPR PPR & McDonald’s NSW/ACT Commended
Technology Product Orchestrate Amazing: The launch of Microsoft Azure Data Centres in Australia Microsoft Australia and Ogilvy PR Australia Microsoft Australia & Ogilvy PR Australia Shortlisted
Measurement and Analytics Foodbank Australia: Hunger in the Classroom Red Agency Natasha Carroll Shortlisted
Top sPRinters 2015 Melanie Wellington Weber N2N Communications Melanie Wellington WINNER
Top sPRinters 2015 Amity Harrold PPR Amity Harrold Commended
Top sPRinters 2015 Chloe Turner

 

PPR Chloe Turner

Commended
Top sPRinters 2015 Heather-Ann Cody

 

Weber Shandwick Heather-Ann Cody Commended
Top sPRinters 2015 Hannah Rayment Weber Shandwick Hannah Rayment Commended
In-House PR Team of the Year Elevating Media Trips The Travel Corporation Rae White, PR Director Commended
In-House PR Team of the Year Media and PR Team

 

NPS MedicineWise Media & PR Team Commended
Micro-Consultancy of the Year LBPR Pty Ltd LBPR Pty Ltd Lisa Burling – Managing Director WINNER
Medium Consultancy of the Year Sauce Communications Sauce Communications Liane Sayer-Roberts WINNER
Medium Consultancy of the Year Kite Communications Kite Communications Robyn Sefiani Commended
Medium Consultancy of the Year S2i S2i Jenny Lourey Shortlisted
Medium Consultancy of the Year Agent 99 Public Relations Agent 99 Public Relations Sharon ZeevPoole Shortlisted
Large Consultancy of the Year Red Agency Red Agency James Wright WINNER
Large Consultancy of the Year PPR PPR Richard Lazar Highly Commended
Large Consultancy of the Year N2N Communications N2N Communications Vanessa Liell Commended
Large Consultancy of the Year Edelman Edelman Edelman Shortlisted
Large Consultancy of the Year Weber Shandwick Weber Shandwick Ava Lawler Shortlisted
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