NapiSan’s ‘Sponsor the White House’ stunt wins top honours at PRIA Golden Target Awards
Sponsor the White House
A bid by a detergent brand to sponsor the White House has been awarded the consumer marketing products award at last night’s PRIA National Golden Target Awards.
The Red Agency was behind the Vanish NapiSan Sponsors The White House campaign, an attempt to get exclusive naming rights for the brand.
Tsuki won in the arts category for the MyState Breath of Fresh Air Film Festival and Porter Novelli was awarded in the consumer marketing services category for its work with the BrainyApp and FoodSwitch iPhone app launches.
The full list of winners:
Arts
Edweana Wenkart, Tsuki – MyState ‘Breath of Fresh Air’ (BOFA) Film Festival
Community Relations
Yasmin Standfield, City of Whittlesea – See Beyond Race social marketing campaign
Consumer Marketing – Products
James Wright, Red Agency – Vanish NapiSan Sponsors the White House Campaign
Consumer Marketing – Services
Fionnuala Maye, Porter Novelli – BrainyApp and FoodSwitch iPhone app launch media campaigns
Corporate Social Responsibility
Kim Pervan, Oakjee Port & Rail – Good Heart Mid-West Aboriginal Art Exhibition
Environmental
Julie Heath, Ergon Energy – Townsville Queensland Solar City
Government Sponsored Campaigns
Carolyn Bacher, Department of Premier and Cabinet Team, Tourism Western Australia Team – An Extraordinary Commonwealth Heads of Government Meeting
Marie-Louise Hunt, Australian Bureau of Statistics – Census 2011: The Western Australian Approach
Health Organisations
Samara Kitchener, NSW Food Authority – 8700 – helping NSW find its ideal figure
Internal Communications
Wendy Franklin, GESB – Deliver with pride campaign
Investor Relations
Alasdair Jeffrey, Rowland – Smooth take-off for Alliance Aviation IPO
Issues Management / Recovery Communications
Patrick MacDonald, Cole Lawson Communications – Patton’s Big Gun
Low Cost / Pro Bono
Richard Lazar, Professional Public Relations – IQ2 Debate Series
Public Affairs
Sarah Golding, Rowland – Achieving social, environment and economic progress in an island community: sand mining and its benefits on North Stradbroke Island
Peter Kent, Porter Novelli – Fight Dementia
Special Event/Observance
Richard Lazar, Professional Public Relations – McHappy Day 2011
