Red Agency wins OpenMarket

The Red Agency in Melbourne has been appointed by OpenMarket to boost its image in Australia.

The announcement:

Melbourne 20 April: Global mobile messaging and payment solutions provider OpenMarket has selected Red Agency to raise awareness of their world class technology in Australia.

OpenMarket has offices in Sydney and Melbourne and aims to capitalise on the growing trend of engagement with consumers via their mobile phone.

OpenMarket spokesperson Jonathan Morgan said mobile marketing is becoming a huge industry.

“Major brands, retailers and start-ups are increasingly seeing the benefits of using mobile messaging, such as SMS, MMS and Push Notifications to interact directly with consumers and drive new business,” Mr Morgan said.

“We have seen a massive growth, particularly over the past year because messaging solutions are an ideal fit into almost any organisation’s existing marketing strategy.”

Mr Morgan said Red Agency was the perfect choice to promote our company. “Red Agency understood what was important to our business immediately, and came up with practical ways to help generate business from the word go. Furthermore, it has extensive experience in the technology sector and a great track record in raising awareness of companies new to the Australian market.”

Principal of Red Agency Melbourne, Grant Titmus, said the agency was excited about working on such a rapidly growing area of mobile technology.

“OpenMarket’s technologies will benefit so many different sectors. Whether you are a national food franchise wanting customers to pay via text message, a bank wanting to remind customers to pay their bills on time or a retail outlet keen to text special offers to VIP customers, OpenMarket is able to help any organisation directly access their target audience.”

OpenMarket is a pioneer in mobile payment technology and is already the number one mobile payment provider in the UK and the US.

Source: The Red Agency press release

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