Red Bull launches next installment of World of Red Bull campaign
Red Bull Australia has launched the next instalment of the World of Red Bull campaign which features Pharrell Williams new track ‘Come Get It Bae’.
Launched on Sunday night around The Logies the global commercial showcases the World of Red Bull with various sports featured including motor-x, cliff-jumping and surfing.
https://www.youtube.com/watch?v=SKuirwDIfLk
The commercial directs audiences to the digital portal where they can explore stories from local and international Red Bull athletes, with Australian surfer Sally Fitzgibbons featured.
She said: “It’s an honour to be a part of the global Red Bull commercial. There is an incredible amount of talent within the Red Bull team and so many unbelievable moments are created by each and every athlete’s performance. I am constantly inspired by our Red Bull family and this fuels the fire for me to go out and try and take my own performance to the next level.”
R/GA handles local work for Red Bull.
Agency credits
- Global creative agency: Kastner & Partners International
- Local creative agency: R/GA
- Local media agency: Vizeum
- Client: Red Bull Australia
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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That’s a great GoPro ad.
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I am active, fit and healthy and would never dream of drinking Red Bull. So bad for you. It is so wrong that sports stars endorse this filth.
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Quick, someone write to the ASB complaining that Red Bull encourages everyone to jump off cliffs.
Oh wait, some bored person probably already has…
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Can someone please explain to me the target audience synergy with the Logies & this TVC???? seems a little off target??
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You really have to wonder what kind of musical ‘artist’ sells off the rights to their work so quickly for commercial exploitation….was it written for the ad in the first place? He must have real conviction!
hopefully he’ll disappear down the same plughole as Moby…
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@sportsnut
think you’re missing the point to be honest…
the ‘sports’ shown aren’t exactly the strict fitness/health type are they – base jumping, break dancing, parkour etc – its a different kind of activeness that fits in quote nicely with the brand
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@cmon
Are you for real? Parkour derived from military obstacle course training. The guns at parkour are as fit as any top athlete. Professional surfers are top athletes.
RedBull can help to give you diabetes, heart disease, anxiety and cancer. not sure that it gives you wings though.
“the ‘sports’ shown aren’t exactly the strict fitness/health type are they” Pull the other one sir?!
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I too am a sportsnut and used to drink 2 RedBulls before games – as do many other professional athletes. The amount of caffeine is pretty much legal doping and it tastes nicer than No Doz.
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@Spotsnut II – I believe you completely missed the point. Refined Sugar + other processing based chemicals = the devil.
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No you’ve missed the point because you’ve confused sports with health and top athletes for whom sports is performance.
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@Sportsnut II
Are you sure you are not a troll from RedBull or their agency? Name me some responsible professional athletes who drink RedBull as part of their routine. LMAO!
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@ Sportsnut II
It is common knowledge that what Mark Webber used to drink after a grueling F1 race, out of a large Red Bull branded can, was NOT Red Bull and was electrolytes, most probably a mixture of orange juice and water.
Red Bull dehydrates.
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No I’m not a troll – just a guy who has been involved in professional sports here and in the UK. Multiple rugby clubs in the UK offer redbull in the changing rooms as a way to deliver caffeine, running water onto the pitch counters the dehydrating effects. Also I have worked with athletic bodies and AFL who all use caffeine supplements in various forms.
If you haven’t been involved you wouldn’t understand the cocktail of supplements and additives most athletes consume just to eek out those one-percenters.
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@ Sportsnut II
“Responsible athletes”
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@Sportsnut II
You have been working with the peptide brigage, evidently… (Highly irresponsible.)
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Ultimately it doesn’t matter what you say – the facts are in a simple article I just linked from the NY times. Caffeine enhances performance, it’s legal and athletes will continue to take caffeine supplements like Red Bull to win. Maybe try a Red Bull next time you go for a run and see for yourself.
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