F.Y.I.

Regional TV Marketing’s new website goes live

Regional TV Marketing has unveiled its new-look website .  

The announcement:

Regional free to air TV marketing body RTM launched its new website today and is the first media channel to develop a Google Maps API for media coverage areas.

The Google Maps application allows users to view regional coverage areas by aggregated and submarket, with key profile information for each, including a Wikipedia function that gives detailed information on individual regional towns as well as location photos and video.

RTM General Manager Brian Hogan said. “Switching our coverage area maps and key data to a 100% digital platform allows media planners a greater level of detail and information, now presented in a more intuitive and user friendly way”.

Another new feature on the website is the presentation of RTM case studies and research on YouTube on the Regional TV Marketing channel and can easily be shared or used in client presentations.

Hogan said: “We know how time poor media planners and clients are so I think a one click and play option that includes all the key findings in 90 seconds and is easy to share has a lot of appeal.”

The site was designed and built by digital agency The Farm.

The url is: www.regionaltvmarketing.com.au

Source: Regional TV press release

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