Comments on: Report: Amnesia, White Agency, Hyro and HotHouse are the digital agencies to beat

By: Adam

Adam — Fri, 14 Aug 2009 06:48:29 +0000

Web site / digi / online builds…?

Just bosh it on Renter coder (like many of the Aussie agencies do anyway) and save yourself tens of thousands…

Money grabbing middle men if you ask me

By: Andrew Harvey

Andrew Harvey — Tue, 11 Aug 2009 01:45:27 +0000

I’ve worked for a couple of these agencies namely Hyro and Avenue A and the report hits pretty clost to the mark – as far as I can tell.

Echo some of the comments on Hothouse, I hear its a bit of a churn and burn outfit…

By: mumbrella

mumbrella — Thu, 06 Aug 2009 00:52:50 +0000

Hi Simon and Martin,

The link to the PDF of the report is hosted on the Hyro site. I gather from Forrester that Hyro have licenced the right to distribute the report in that way, so they’re not breaching copyright.

Cheers,

Tim – Mumbrella

By: Lame

Lame — Thu, 06 Aug 2009 00:16:41 +0000

this thread is hurting my brain.

By: Martyn

Martyn — Wed, 05 Aug 2009 21:29:01 +0000

Because the report is a pile of garbage and the biggest waste of ~$1800 since Packer introduced Star City

By: Martin Walsh

Martin Walsh — Wed, 05 Aug 2009 07:25:22 +0000

Public distribution of any Forrester report without their express written permission is a breach of their copyright and is expressly prohibited.

Details here – http://www.forrester.com/CitationPolicy

If their proprietary reports were made publicly available then why would companies pay for their research reports?

By: Simon T Small

Simon T Small — Wed, 05 Aug 2009 07:10:56 +0000

Anyone who wants a copy can download it from the very kind people at Digital Media

They’ve included a link to the PDF report at the bottom of the article:

http://www.hyro.com/Documents/.....3_2009.pdf

Is that allowed?

By: Knotty

Knotty — Wed, 05 Aug 2009 05:16:10 +0000

@Grow up you lot

Spot on… If you have to rely on a report from Forrester to tell you how good you are, then you’re in pretty bad shape…

Also, the sooner we stop celebrating mediocrity the better.

No more bitching, it’s wearing us down.

By: Grow up you lot

Grow up you lot — Wed, 05 Aug 2009 04:37:20 +0000

The sooner people working in this industry introduce a tolerance level toward this kind of score-card activity the better… all the moaning smacks of too many big fish in a small pond who can’t handle not being told they are amazing.

I appreciate the Forrester methodology is somewhat limited, but attempting to paint a picture of a part of the industry in this way is a deeply interesting and useful thing to do… constructive criticsm should be the name of the game here.

By: Creative Social Blog » Who are viewed as the Best Digital Agencies in your market?

Tue, 04 Aug 2009 10:02:55 +0000

[...] Are there any equivalents in your market? How about Sweden, Germany, Japan or the US? In Australia, Forrester have decided to provide their own list which is highly controversial and simply not representative which is a real shame (read more here) [...]

By: Mark Stanton

Mark Stanton — Tue, 04 Aug 2009 04:36:28 +0000

I believe Gruden were in a similar situation to Holler – shortlisted but didn’t meet headcount criteria.

But everyone knows that the only way to establish the best agency is with a game of football. There have been rumours of the Gruden/Soap match for years, but nothing came of it…

By: inspiredworlds

inspiredworlds — Mon, 03 Aug 2009 23:59:10 +0000

Would be great to read the report & its findings. But unfortunately you have to fork out $1.8k to read it.

I work at nextdigital and if any of you play basketball, we’ll take you on =p

By: Mike Hill

Mike Hill — Mon, 03 Aug 2009 07:21:28 +0000

Thanks to everyone who mentioned us (Holler). Truly flattering.

Anyway, just thought I would throw in a comment here. We were in fact approached by Steven (I presume for this research).

Unfortunately we did no reach the criteria of the study. I think at the time we were under 25 people, and possibly something else….I don’t have the greatest attention span these days…..

Either way, if those really are the criteria then i would challenge the relevance of the work.

I suggest a table tennis tournament. Holler, Next month, BYO, Friday arvo, 2 people per agency. Winner announced Best Aussie Agency. Deal?

if so, ping me a message @hollersydney

Mike.
(Judge’s decision is final)

By: Anonymous

Anonymous — Mon, 03 Aug 2009 05:35:34 +0000

I’m just dissapointed with the list. I’ve had some dealing with all 4 of the agencies in question. Honesty with the client, does not particularly rank highly.

By: Peter H

Peter H — Mon, 03 Aug 2009 05:27:17 +0000

I dont care.