F.Y.I.

Restaurant group MorSol appoints Magnum & Co to handle PR and influencer activity

Screen Shot 2015-12-01 at 4.04.35 PMPR and social media agency Magnum & Co has picked up restaurant and catering group MorSol following a competitive pitch.

Magnum & Co will handle PR for MorSol which is the collective name for a group of restaurants including ARIA Sydney, CHISWICK Woollahra, CHISWICK at the NSW Art Gallery and North Bondi Fish as well as ARIA Catering.

The appointment will see the agency lead PR, influencer marketing and media events for the group with the exception of ARIA Brisbane which will continue to be managed by local Brisbane consultant Victoria Lloyd.

MorSol owner Matt Moran said in a statement: “We pride ourselves on being at the forefront of the restaurant and dining scene. We have grown and will continue to do so based purely on our philosophy of using seasonal, fresh produce and providing premium dining experiences in iconic settings. We wanted to find an agency on the same page – innovative thinkers and industry leaders in their space who aren’t afraid to think differently as we plan for a big year ahead with the opening of our Barangaroo site.”

Magnum & Co managing director Michelle Hampton said in a statement: “We are thrilled to be working with the group responsible for the most unique and renowned restaurants in Australia. MorSol is leading the food and dining revolution in this country with its commitment to fresh, local and seasonal produce and we are glad to be working with the team to bring such a great philosophy to the table.”

Magnum & Co rebranded from Magnum PR in October.

The agency’s clients include Under Armour, Reebok, Swarovski, 3DR, Wok on Inn, Polk Audio, Power Crunch, Proto Whey, Pawshake and Sophos.

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