News

Revealed: The new Encore magazine

encore_coverMumbrella’s sister title Encore magazine has today relaunched with a new focus that moves it firmly into the media and agency world.

The monthly title will continue to cover Australia’s screen industry as it has done for the last three decades, but it is widening its focus to encompass all forms of media and entertainment content.

The first new look edition offers an in-depth examination of Australia’s competitive breakfast television battle; profiles Southern Cross Austereo boss Guy Dobson; goes behind the scenes at The Celebrity Apprentice and puts the spotlight on the best of Australia’s car advertising. Droga5 creative chairman David Nobay discusses how he got his break in advertising.

And presenter Jason ‘Jabba’ Davis lifts the lid on why he fell out of love with radio while former Zoo editor Paul Merrill kills myths about the glamour of men’s magazines.

Media agency voices incude Carat Melbourne boss Simon Ryan revealing the media brand he loves above all others; PHD’s Barry O’Brien on breakfast winners and losers, analysis from Steve Allen, and MindShare’s Cathie McGinn on why single channel content is dead.

encore_adelaideThe magazine also includes a 12-page pullout showcasing the Adelaide creative industry including screen production, media and advertising.

Encore’s managing editor is Brooke Hemphill.

Mumbrella’s parent company Focal Attractions bought Encore from Reed Business Information in late 2009.

Details of how to subscribe, along with a special offer price, can be found via this link.

View the first new look edition of Encore via Realview (just click on the cover image below):

encore_cover

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.