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Opinion | Features
Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
Most journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.
But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.
It's time for a new New Wave in the film world
Government funding bodies are lazy and decadent, says industry veteran Michael Thornhill but in a piece that first appeared in Encore, Ed Gibbs begs to differ.I vividly remember the time I first saw Animal Kingdom, David Michod’s breathtaking labour-of-love feature debut. The press screening was half empty, despite the film winning the Grand Jury Prize at Sundance just months earlier, in 2010. Yet its superb performances, stylistic flourishes and overall polish left me speechless. Could this really be a feature debut, an Australian one at that, I wondered, almost out loud? It seemed too good to be true.
Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
Savage counsel - JFDI
Hi Chris,I run a medium-sized agency that is doing pretty well. As the leader, I am finding my workload just seems to go up and up. I am struggling to stay motivated and particularly to tackle the bigger and tougher challenges I have to face every day. How do I keep up the energy when there just seems so much to do? How do you do it?
Productive, successful executives are those able to consistently tackle difficult and big challenges. It’s a constant struggle for me so I know how you feel. How do the successful leaders do it?
Q&A with Brett Clegg
Brett Clegg, group director – business media, Fairfax Media, in a Q&A that first appeared in Encore, on the journo who refuses to work with him – his wife.Who is the most powerful person in Australian media and why?
Hard to go past Rupert Murdoch. He controls the single largest and most diverse portfolio and is intent on leveraging its scale (and, of course, influence). He’s an innovator and his will to win is obvious to all.
The experiential experience
Anyone can throw up a tent in a high-traffic area and harass the general public, but what does it take to pull off an effective experiential event? In a piece that first appeared in Encore, Matt Smith investigates.A television commercial can easily be muted and ignored, but try ignoring a purring, squirming cat in your arms. That was the experience awaiting passers by in Sydney’s Martin Place in October last year when Mars Petcare built Whiskas Kitten Palace.
The News Limited paywall isn't about revenue. It's about data
In this guest post, ninemsn’s editor in chief Hal Crawford argues Fairfax Media and News Limited’s new paywalls won’t draw much revenue, but will generate data. And they’re late to the data party.When I first learned that ninemsn’s major digital competitors Fairfax and News Ltd were going to introduce paywalls across their mainstream properties, I was excited.
Every obstacle thrown in the way of their audiences is an opportunity. People hate friction and anything that makes life difficult on a rival site is a chance to get them on yours.
Is this the worst time to be a journalist?
With scores of redundancies in 2012 and a mass exodus of experienced journos, is this the worst time to be a journalist? In a feature that first appeared in Encore, Nic Christensen asks the question.In June last year a tsunami of redundancies began to sweep across Australia’s media landscape. They came in a series of waves and in the 12 months that followed, an estimated 1,200 journalists departed the mainstream media.
Are you a conscious leader?
As the advertising and marketing industry struggles to address the issue of rocketing rates of staff churn in their businesses, Slingshot CEO Simon Rutherford argues that today’s ‘conscious leaders’ should be more focussed on creating ‘staff wellness’ in order to deliver high performing teams and healthy profits.
A conscious leader believes the business has a greater responsibility towards the community it operates in. To ensure sustainable long-term profits, people must come first. Awareness, trust, authenticity, transparency, 100% responsibility, connection, compassion, and love: these are the tools of the conscious leader.
Suits: less popular than pest controllers
Advertising suits have a thankless job that is currently being eroded by the changing industry says Naren Sanghrajka in a piece that first appeared in Encore.Not in my wildest, craziest nightmares would I ever have thought I’d say this. But I’m going to. Being a bean counter is far more appealing than starting as a suit in advertising. There it is. I said it. I actually said those words.
Yes, it’s incredibly depressing. But it’s true.
Ricki-Lee Coulter fronts Woolies schools program

Woolworths has signed singer Ricki-Lee Coulter as the face of its schools program Earn and Learn.
The singer, who is currently a mentor on The Voice and recently appeared on the cover of lad’s mag Maxim, is to promote the benefits of the program, which supports primary and secondary schools with funding for books, sport and musical equipment and art and craft materials.
Woolies supermarket rival Coles uses Olympian Cathie Freeman as its Sports for Schools Ambassador.
Coulter said in a press release: “I went to a state school in Queensland and loved music and sport at school but we always had limited resources. I see this as a fantastic initiative for everyone to make a difference in children’s education. It’s a great opportunity for every school.”
Woolies GM of marketing Elizabeth Ryley, added: “We are really pleased that Ricki-Lee has come on board with Woolworths to promote the benefits and value of Earn & Learn and to communicate the message to all our customers that when they shop at Woolworths they can support our next generation of stars.”
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Comments
7 May 12
4:36 pm
That’d definitely get the boys interested in the program!
7 May 12
4:58 pm
Too racy? Surely not.
Shouldn’t all prepubescent girls be learning that to be truly accepted you need to shed ridiculous amounts of weight and then bend over in front of a camera in your underpants while you sing lyrics like ‘I bet you want a taste of this apple pie.’
Great choice Woolworths.
7 May 12
5:02 pm
She posted a Twitter pic recently seductively sucking a banana (not eating – I’ve never seen anyone eat a banana that way). Not a great fit.
7 May 12
5:26 pm
Well she did learn that to earn she needed to stop eating.
7 May 12
6:13 pm
Worst pick ever. But hey her going back to school might be nice if she sits in on a lesson about carb and saturated fat intake. Seriously though any schooling would be beneficial for her.
7 May 12
6:24 pm
At least she’s wearing pants unlike her last video…
7 May 12
7:53 pm
What a bizarre choice – compared to Cathy Freeman etc I can’t see what Ricki-Lee brings to the table on this one. She brings very little to The Voice and that’s meant to be what she knows about.
8 May 12
9:17 am
I’m already reluctant to shop and Woolworths.
To anyone who watches the tvc, tell me it’s not irritating?
8 May 12
11:15 am
Hey Janelle, go ahead and make a sarcastic comment but don’t then have your name link to your PR company website spruiking for business.It’s cheap.
8 May 12
11:43 am
Alan, I don’t comment on these posts because I have an opinion of everything and an educated knowledge of nothing. I comment as a PR professional and as I stand behind my comments, I am not afraid to also post who I am and where I am from.
If you wish to take ‘cheap’ potshots at people, maybe you should join in the Herald Sun online comment discussions, they seem to be more suited to your style.
8 May 12
3:24 pm
Do you hear that? It’s the sound of Woolies scraping the bottom of the barrel.
Worse fit ever
8 May 12
3:25 pm
I’m not sure what the issue is with Ricki Lee.
Ricki Lee is young and she currently in the charts etc. so kids will be watching her.
She is doing something positive promoting learning and education for kids.
Yes she has posed for magazines but they are not porno’s she isn’t doing anything illegal so what is your problem?
Are you a perfect angel? Have you ever made a decision in your life, that may another questionable later? Get off her case!
8 May 12
3:43 pm
Please leave Ricki Lee Alone!
8 May 12
3:45 pm
Frankly, I found it refreshing that the focus was on music equipment rather than footballs (yawn), and that the spokesperson wasn’t another ‘sporting hero’ who’ll be in the news next week for brawling in a nightclub and/or assaulting a teenage girl. Behaviour held in much higher regard, I take it.
8 May 12
3:48 pm
Good choice!
Her first in store promo will be a nice pear in the fresh fruit and vege isle
8 May 12
4:34 pm
Janelle, dont be hating. Girl got back and getting healthy should be encouraged, especially with the lack of healthy nutrition demonstrated by parents, which sets an awesome precent for their children. Lyric is great, aint poetry…its pop. Deal with it. Great choice.
8 May 12
4:45 pm
I think everyone protecting RLC is missing the point. If you read most of the comments expressing their dislike of the decision, they are focused on the fact that this is not a good fit for this particular campaign.
If RLC wants to strip down, shake her arse on TV and sing suggestive lyrics, that’s her choice, she’s an adult and quite frankly I couldn’t care less, but the fact she was picked to front a campaign aimed at children doesn’t fit.
Shaniqua, girl might ‘have back’ and ‘lyric might be great’, but for a different campaign and a different audience.
8 May 12
5:12 pm
Far from protecting. You’ve sandbagged the talent concerning her eating habits and a subjective lyric without providing a valid argument as to why she doesn’t fit the campaign. Rather than ‘attempting’ to mediate the conversation, start one with a rational issue.
8 May 12
5:25 pm
RLC is not a fit for this program and they should find someone that a school aged child could relate to.
Most people would see that as pretty clear and valid.
8 May 12
5:32 pm
Why is she naked????????? Please explain………………….
They think children are being sexually active too early!!! I wonder why????!!!! With the choice of advertising!!!! Where is the role models?????
8 May 12
5:39 pm
Janelle can you please help. I tried to look up your song ‘I bet you want a taste of this apple pie’ on iTunes but couldn’t find it. Can you please post a link … it sounds like a winner!
8 May 12
7:33 pm
Janelle,
If you think RLC isn’t related to by school kids, then you’re woefully out of touch.
This isn’t some smutty reference to her magazine work. She is genuinely admired by many kids as being someone plucked from obscurity and who has used her singing ability, via a talent show, to great ongoing success.