Robbie Robertson launches Mash Up
Robbie Robertson has launched Mash Up, a specialist consultancy partnering with clients to deliver connected experience that brings together physical, digital and brand destinations.
The announcement:
Retail and design industry expert Robbie Robertson has launched Mash Up™ – a specialist consultancy partnering with clients to deliver Connected experience® that brings together physical, digital and brand destinations.
Based in Sydney and with divisions in Chicago and Singapore, the consultancy helps retailers define their audience, map out the end-to-end customer journey and deliver solutions across all touch points. Mash Up’s core difference being channel agnostic is that they look for right solutions that address the ‘delivery gap’ impacting positive customer engagement.
Mash Up’s launch clients include National Australia Bank, Payce, Smile Dental, The Cosmetic Institute and Laser Clinics Australia. The consultancy also partners with agencies such as Tongue, Brand Institute and Engagis.
Robbie started Mash Up upon returning from a travel break he took after leaving design agency e2 that he co-founded in 2007. Prior to e2, Robbie worked in London and New York with Landor, Imagination, Jack Morton and Landini Associates.
“While travelling, I noticed that retail in the UK and US had truly embraced omni-channel to a level that I had not seen or experienced here in Australia. Locally, there has been a lot of talk on the subject but no one has delivered it effectively. At the core of our offering is the creation of seamless and integrated journeys that connect customers and brands to make people’s lives better. Connected experience is how we reinstate the value of retail into the customer’s experience, ” said Robbie Robertson, Director of Mash Up.
The team at Mash Up have worked with Bupa, Vodafone, Jurlique, Jag, Qantas, Westpac, Apple, Telstra, Millers, City Chic, Yd, Tarocash, LCA, ANZ and OPSM.
“With majority customers creating and curating their own content, the expectation is for brands to deliver experiences that are more immersive and innovative than the customers’ own creation. There is increasing reliance on social and digital platforms to enhance the in-store experience. Working with our client’s current agencies, Mash Up’s core team of strategists deliver channel agnostic solutions that add value to the retail journey. Our role is simple, be the ambassador for the customer, ” added Robbie.
Source:
No-one told me Robbie was getting The Band back together again!
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