Rosso replaces Rochford at Sydney’s Mix 106.5
Less than two years after leaving the “isolating” world of breakfast radio, Tim “Rosso” Ross is returning to the fray.
He will co-host the breakfast show on Sydney’s Mix 106.5 with Claire Hooper from the new year following the departure of Andrew Rochford to host Ten’s new morning show, Breakfast.
In an interview with Mumbrella last year, Ross appeared to have lost his interest in breakfast radio following his lengthy stint on Nova 96.9 in Sydney with Merrick Watts. He told editor Tim Burrowes: “I was tired. Breakfast radio is an incredibly isolating business. It’s different to doing drive radio. You’re tired a lot of the time. I found myself just not feeling right. I pretty much gave my thirties to DMG. It’s a big chunk of your life to give to a company.
‘It’s an age thing, breakfast radio. Chasing 18 to 24s is just not something I’m fascinated by.”
Since leaving Nova, Ross wrote a book, has been fronting an ad campaign for NRMA and moderated this year’s Mumbrella360 conference.
In today’s announcement, Ross said: “After having a great break of two years, I’m ready to return to the airwaves. During that time, I have been presented various opportunities to return to radio. I’ve decided that working with Claire Hooper on Mix is the perfect fit for me.”
“What I like about Mix is it reminds me of a lot of my sex life – the best of the ‘80s, ‘90s and now. I’ve enjoyed sharing the stand-up stage with Claire over the last couple of years and am looking forward to having a great time together on our radio show. Let’s be honest, when it comes down to it I’ve missed the free underwear, deodorant and doing the weather.”
Mix 106.5 executive producer and assistant content director, Nic McClure, said: “Not only is Rosso a friend from our previous six years of working together in radio, I believe he is one of the country’s best broadcasters and will be a huge asset to the Mix network. Rosso’s experience in radio will be a fantastic complement to Claire Hooper’s fresh approach and will help her navigate the exciting world of breakfast radio.”
In the recent radio ratings for Sydney, ARN’s Mix 106.5 posted a steady 0.3% rise in audience share overall, but its breakfast audience was flat.
Weird choice.
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“I gave my thirties to DMG…”
Toughen up princess, you finished work at 10am in the morning. It’s still only a 6 hour day.
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Great news to have a radio person back on the radio.
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yet another BAD move by ARN. So they have had Sonia Kruger, Todd McKenney, a couple of no bodies, then Rochford and still their ratings are in the toilet. Bring back Sammy and Jason!!
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This is a great fit as they both think they’re a lot funnier than they actually are. Time to re-set the car stereo…..again.
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Really bad fit. Rosso is sarcastic and his humor is often crude. not going to go down well for the more conservative mums who listen to mix. The ‘grown up’ Rosso won’t be the same person that people liked when he was on Nova
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I reckon if “Rosso” wants to have traction with an older audience it might be time to rename himself Tim Ross.
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I like both of them, don’t know what you mob are on about.
I’ll give it a listen.
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really nickatnights?
So nobody aged over 35 has a nickname, they’re always formal and proper are they in order to engage with the older audiences?
Might want to call Lehmo at MIx melbourne, or Jonesy at WS, or Grubby at gold, or Marto at MMM brisy or snowy at Mix adelaide and let them know the news.
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Sounds like Rosso is just in need of some cash – just saying
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I’ll give it one year before it implodes! They’ll churn a big audience with this move!
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I’d say it is a good move, they will pick up the audience who moved with Merrick and Rosso from JJJ who then followed them to Nova, stuck with Merrick through the myriad of co hosts and now they will jump over to Rosso. Many people grew up with him and will find Mix the right place now for them with a familiar personality, and I think Rosso and Claire have a great chemistry. I have tuned out Whippa and Fitzy, far to bogan for me in the morning
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