Rotten tomatoes…
Intriguing…
According to the Vodafone YouTube channel:
“We’re working on a competition that we’re more than a little excited about. While we aren’t launching it until November 17 we couldn’t wait to share a little bit of it with you. We made a video as a bit of a clue as to what we’re cooking up. Can you guess what it might be?”
Any theories?
Tim Burrowes
Linkedin
I would guess something around Android mobiles you notice the large White Vodafone logo hanging in the background. Could it be that Vodafone mobile users can control the robot and elect to swing and hit objects at the Vodafone logo to win stuff?
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Android app that let’s you remotely smash Lara — Office Space printer-style — so that she never IVR’s again.
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When I worked on the Voda account a few years ago the first thing I told their marketing people was to get rid of the awful ‘Lara’ voice recognition system. They acknowledged it was rubbish, that many customers had said that, and they were ‘looking into it’.
I’m a customer, and have been for nearly 10 years. I keep asking, and keep being told different stories about whether Lara is going or staying. Here’s a thought: instead of ridiculous robot competitions and tomatoes, invest the money and people power into getting rid of Lara.
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People who hate Lara are in the vocal minority
Everytime the topic came up about getting rid of her, just how good she is, what it would cost to get rid of her and just how few complaints there are in relation to the volume of calls would come out. The topic soon went away.
Be glad you don’t have to use Optus or Telstras speech rec 🙂
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who cares what it is.
It’s Vodafone so by definition it’s gonna simultaneously suck and bore me stupid – even if it does involve robotic awesomeness.
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It is a replacement for the Australian cricket team and it would be easier to watch it on mobile TV as there would be less stutter.
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Some interesting theories. Not long now until we’ll be able to share it all with you- no thoughts on the Mexican music at the end?
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you’ve invited Sol Trujillo back to Oz and will be inviting customers to knock the apple off his head.. but it’s all gonna go wrong and smash him in the face instead??
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After two painful years enduring Vodafone’s rubbish network coverage I made a complaint to the Telecom Industry Ombudsman and for the first time ever got to talk to someone first-up, other than Lara.
According to this Vodafone woman (an actual Australian employee – evidently their complaints dept is here, even if everything else is offshore), “some people really love Lara, some people hate her”.
I just want to know who could possibly love that bloody thing…and why? She drove me mental.
As for the robot thing…if the Mexican music is a clue maybe it’ll be smacking down a papier mache pinata Lara and rather than lollies, little edible phones will pop out, complete with screens telling Vodafone users they have no network coverage.
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Make a creative version of a Vodaphone logo using tomatoes.
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It’s actually a viral for a change in policy terms and conditions for Cover Me Mobile Insurance.
They were originally using an apple but there were a few legality issues so it was switched at the last minute.
They also changed the cricket bat to the baseball bat because one of the boards wives went to America last month and saw a Texas Rangers game at Rangers Stadium. She sat two seats away from Barbara Bush and was blown away by the whole experience.
A wooden baseball bat was going to be used, but one of the innovation managers had been on Coolhunter that morning and saw aluminium accessories are a big catwalk trend for Fall ’11. Raf Simon’s had some beautiful anodized neckpieces and bracelets.
Looks like it should be pretty good. Starts trickling out next week.
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Great example of ‘Selling the sizzle not the steak’
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