Rotting hand greets The Walking Dead fans at Opera House as series six gets underway on FX
Foxtel channel FX has kicked off its social media campaign to welcome the sixth series of The Walking Dead which was fast-tracked from the US today.
An advanced screening of the first episode was showed yesterday to avid fans who were greeted at Sydney Opera House by a 4ft rotting hand protruding from the steps.
A group of zombies also roamed the area as part of the customer experience activation with visitors encouraged to share their photos on social media using the hashtag #TWDonFX.
FX marketing and digital media manager, Jamie Zarzycki predicted another jump in viewing figures for series six following an average audience growth for the channel of 25 per cent each series.
Series five of the zombie-fest attracted the highest ever audience numbers for the program, hitting an average of 210,000.
Along with the activation at the Opera House, FX has released a ‘making-of’ video.
Zarzycki said brands such as Holden, V energy drinks and Mazda have come on board as the series’ popularity grew, with Asahi and Activision also major sponsors.
“The Walking Dead continues to be our tentpole sponsorship opportunity amongst our premium drama offering and we see increasing interest and commitment from advertisers with each successive season,” he said.
Steve Jones
