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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
Rove’s woollen penis steals the show from the PM
Rove McManus in an anatomically detailed suit, ubercamp fashionista Bruno and PM Kevin Rudd saw ratings for Rove leap about half a million on Sunday night.
Rove scored an audience of more than 1.6m for Ten, according to preliminary ratings from OzTam. This was well up on the previous Sunday’s 1.1m.
The show saw him swap heavily scripted banter with actor Sacha Baron Cohen in the guise of Bruno who then gave him a dignity-snatching makeover, before lobbing the PM some relatively softball questions on Utegate.
Meanwhile MasterChef also performed well for Ten, with its 1.9m viewers making it the most watched show of the night.
Ten won Sunday with a 29.7% share. Nine and Seven were some way off with 25.5% and 24.4%. The ABC was on 16.1% and SBS 4.2%.
Sunday’s top rating TV shows:
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MasterChef – Ten 1.9m
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Seven News – Seven 1.8m
- Nine News – Nine 1.7m
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Rove – Ten 1.6m
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60 Minutes – Nine 1.4m
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Merlin – Ten 1.3m
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Sunday Night – Seven 1.3m
- Random Acts of Kindness – Nine 1.2m
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Bones – Seven 1.2m
- Sneak Peek: Surf Patrol – Seven 1.1m
June 29th, 2009 at 11:46 am
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Comments
29 Jun 09
12:27 pm
Wasn’t expecting to see two little knobs.
29 Jun 09
12:31 pm
Last night was also a massif night for Twitter with the top global trending topics getting taken by Rove, Masterchef, Bruno and the K-Rudd. They had hashtags and everything!
Interesting. People really know how to use it.
29 Jun 09
12:32 pm
Rove was good last night, and can see why the extra viewers.
Made me think that with ‘quality’ guest, celebrities, music acts etc available (and wanting to promote themselves in Aus.) why aren’t their more ‘variety’ type programs on TV (FTA or STV).
The only alternatives for celebrity guests, are Breakfast TV (not many watching), morning shows (specific demo) or The Footy Show (enough said).
Networks have tried and failed fairly recently, but maybe its time again to find the new Graham Kennedy, Don Lane, Bert Newton, David Letterman etc etc.
Maybe they should look further afield than Radio hosts?
29 Jun 09
12:45 pm
I wonder if there will be more of an avenue for this with “The 7pm Project” starting on TEN. It is supposed to be News based but with a more youthful and entertaining vibe than regular news. I definitely agree that there is room for some competition for Rove. Shows like last nights are great but often the guests and interviews leave a lot to be desired.
29 Jun 09
2:30 pm
Apalling, the depths to which level do some people like Baron Sacha Cohen stoop down to promote their films. I thought Rove had some taste, will make me forget his show henceforward …
29 Jun 09
2:39 pm
What crap Aussie’s watch while David Attenborough is so spectacular on a large, flat screen! SBS’s ‘Tax me if you Can’ was also awesome.
Did Rove happen ask the PM about gay marriage?
29 Jun 09
3:46 pm
Furry suits have a lot more than that on ‘em, Seriously ten, didn’t raise an eyebrow.
Wolfie!
29 Jun 09
3:46 pm
Last night’s Rove just showed how incapable he is of improv or thinking on his feet. With every Bruno quip I could see in his beady little eyes the furtive darting of a cornered rabbit, the script his safe warren to which he unfailingly stuttered his way back to.
29 Jun 09
4:54 pm
So whose name did Bruno utter only (as in wife who wasn’t getting any) to be have it wiped from the tape?
29 Jun 09
5:54 pm
Rove must be Labour man, the way he sucks up to K RUDE. Leave politics out of modern entertainment. Rove looked dumb when he asked Kevin about the UTE story. Where do you think Australia has been the last week, in a cave?
Gay old jokes get very boring Sacha. Only reason Rove got high ratings was because of Master Chef and there was nothing else worth watching on the box. It seems like Sasha is making fun of gay people rather than helping people accept being gays.
Maybe next week the new Sunday night movie on Nine may improve Sunday night for their viewers. TV stations have a lot to learn about their customers needs.
Families want Rafter, My Generation, Master Chef and things the whole family can watch together on Sunday night.
30 Jun 09
11:28 am
@ Wicky Dilkins
The SMH says today the reference was to Katie Holmes. They speculate Ten didn’t want to ruin chances of interviewing her as she arrived in Melbourne at the weekend.
30 Jun 09
3:13 pm
that kate holmes censorship was rediculous. WTF? poor form.
bruno on the other hand was absolutely hilarious. even it rove did struggle to keep up…
30 Jun 09
3:18 pm
as a gay transsexual, let me just say that i was deeply offended by mr cohen’s antics on sunday night
he should be doing more to promote understanding of fake gay people
1 Jul 09
1:32 pm
I thought he was talking about “Sasha Baren Cohen” and saying his wife is probably not getting any. I didnt think it was about Katie Holmes…
1 Jul 09
1:32 pm
or Kate Cruise
1 Jul 09
1:53 pm
A couple of points:
- Great night’s viewing. Funny and irrelvant. Rove does struggle when the guest go off on their own tangent (see David Duchovny from a couple of years ago), but he;s doing a decent job, i don’t think there is another Australian “identity” who can do what Rove does on a regular basis, Kyle Sandilands??? (ROFL).
- Rove did invite Johnny Howard on the show on numerous occasions when Howie was PM, but was always declined. So we really don’t know if Rove truly is a “Labor” man man or not. I think they make fun of both leader equally, it’s just Rudd like to be part of the fun. Obviously he want to stay in touch with a new market.
- Katie Holmes censorship was lowpoint of evening.. Freedom of speech (sic) over commercial interest? Potential TomKat appearance on Rove/Channel 10? blah.. What Bruno said wasn’t even offensive.
- Is this the start of Channel 10′s rise? Are Gen X and Gen Y dictating free TV viewing? Or has Channel 10 gotten it right across all demo’s? Guess we’ll soon find out..