BMF launches campaign to get child sex abuse victims to share their story with Royal Commission
The Royal Commission into Institutional Responses to Child Sexual Abuse has launched a national campaign aimed at informing those who have experienced child sexual abuse within an institution how to share their story.
Created by BMF, the ‘Share your Story’ campaign aims to encourage survivors of child abuse to speak about their experiences.
The integrated campaign is running across print, radio, digital displays and the Royal Commission website.
It is the first campaign the agency has developed for the Royal Commission since being appointed to the account following a competitive pitch process that took place in December.
Credits:
- Creative Director: Justin Ruben
- Art Director: Rita Stern, Bradley Averill
- Copywriter: Lucy Kough, Katie Moore
- Planning: Andy Wray
- Managing Partner: Stephen McCardle
- Head of Account Management: Lisa Ramsey
- Group Account Director: Belinda Hall
- Digital Creative Team: Rita Stern, Lucy Kough, Matthew Hughes
- Technical Director: Mark Ellis
- Executive Digital Producer: Jo Cooper
- Digital Producer: Brian Nicholson
- Experience Architect: Peta Bellamy
- Technical Lead Developer: Sam Power
- Agency Print Producer: Jane Gower
- Art Buyer: Basir Salley
- Photographer: Andreas Smetana
- Radio Producer: Katie Harper
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Delivered with grace as usual Lucy and Rita. Nice work on a tough subject.
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