RSPCA launch ‘Set a Sister Free’ campaign with four female celebrity ambassadors
RSPCA Australia has kick started a new campaign with a number of high profile women coming on board as ambassadors, including Michelle Bridges and Magdalena Roze.
The ‘Set a Sister Free’ campaign, created by Newcastle based communications agency Enigma, aims to help free “the 11 million hens currently kept in cages in layer farms around Australia”.
It urges consumers to purchase cage free eggs and to check menus at restaurants to ensure cage free eggs are being used.
Enigma creative director Brian Daly said in a statement: “It seems we had been working on the layer hens issue for years before the penny dropped that all these hens were hens – they were females. So we thought these ladies deserved some cross-species support from their human sisterhood.
“And we’re thrilled the RSPCA was able to attract such big personalities who have given their voice to hen welfare – because hens have big personalities too – in fact their personalities are too big to be trapped in tiny cages!”
The ambassadors include Michelle Bridges, Laura Csortan, Magdalena Roze and Dr Katrina Warren,
The campaign is running in national press and online at setasisterfree.com.
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I love this.
Home-grown /organic eggs DO taste better. And cage free is a good option for those who dont have access to their own or neighbour’s eggs.
Now for stall-sows and feed-lot cattle. Do you realise that “grain-fed” animals stand on concrete pads in 40 degree heat, covered in flies and their own excrement, for months? I didnt until I went to a feed lot in northern NSW and saw what I saw.
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