Russel Howcroft outrates Sam Frost as Gruen gets a bigger audience than The Bachelorette
Network Ten’s executive general manager Russel Howcroft managed to outrate his own talent last night with the ABC’s Gruen beating Ten’s The Bachelorette with an audience of 926,000 metropolitan viewers.
The result saw the ABC show, hosted by Wil Anderson and featuring Howcroft and former adman Todd Sampson, take out the mantle of most watched non-news program of the night.
According to the Oztam preliminary metropolitan TV ratings, The Bachelorette was down 74,000 metro viewers on last week pulling 918,000 viewers for an episode in which the bachelors had to show off their children’s entertainment skills.
In the 7.30pm slot The Bachelorette beat Nine’s The Block which had 837,000 viewers and Seven’s Border Security which had 774,000. At 8pm Seven’s The Force pulled 792,000 viewers.
Gruen won its 8.30pm timeslot while The Blacklist on Seven pulled 586,000 and Celebrity Apprentice at 8.40pm had 547,000, down on the week prior.
Seven also fast-tracked two shows from the US last night with The Player at 9.30pm getting 369,000 viewers, and Heroes Reborn, a spinoff of the popular series Heroes, getting 153,000 viewers at 10.30pm. Both should grow with time shifted viewing.
Over on pay-TV the second episode of season two of Gogglebox drew 138,000 viewers on the Lifestyle channel, down slightly on launch last week. The show was the most watched on Foxtel, and managed to add another 77,000 viewers for a total audience of 233,000.
SBS’s new drama The Principal, starring Alex Dimitriades, drew 361,000 viewers to be the most watched show on SBS.
In news, Nine News comprehensively won the night with 1.033 in the 6pm bulletin and holding firm with 1.022m at 6.30pm compared with Seven which had 913,000 at 6pm and then 935,000 at 6.30pm.
Nine won the night in terms of main channel audience share with 18.4 per cent, Seven had 17.3 per cent, Ten had 15.3 per cent and the ABC had 14.5 per cent.
Top 15 shows
1 NINE NEWS Network Nine 1,033,000
2 NINE NEWS 6:30 Network Nine 1,022,000
3 A CURRENT AFFAIR Network Nine 957,000
4 SEVEN NEWS / TODAY TONIGHT Network Seven 935,000
5 GRUEN Network ABC 926,000
6 THE BACHELORETTE AUSTRALIA WED Network TEN 918,000
7 SEVEN NEWS Network Seven 913,000
8 ABC NEWS Network ABC 852,000
9 THE BLOCK Network Nine 837,000
10 THE FORCE – BEHIND THE LINE Network Seven 792,000
11 HOME AND AWAY Network Seven 788,000
12 BORDER SECURITY – AUSTRALIA’S FRONT LINE Network Seven 774,000
13 UTOPIA Network ABC 756,000
14 7.30 Network ABC 686,000
15 THE PROJECT 7PM Network TEN 587,000
Audience Share
Network 9 18.4%
Network 7 17.3%
Network TEN 15.3%
Network ABC 14.5%
Network SBS 6.2%
Network 7TWO 5.3%
Network GO! 4.2%
Network 7mate 3.6%
Network Gem 3.4%
Network ABC2 2.9%
Network ELEVEN 2.6%
Network ONE 2.4%
Network ABC News 24 1.9%
Network SBS 2 1.1%
Network ABC3 0.7%
Network NITV 0.1%
Total Audience Share
Network 9 TTL 26.0%
Network TEN TTL 20.3%
Network ABC TTL 20.0%
Network SBS TTL 7.4%
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Very funny, verry smart tv
Basically the opposite of anything on free to air
Well done to the Gruen folks
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Word, Stevo! FTA is utter garbage.
The irony is they got that way chasing eyeballs and seem to now be losing them.
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Didn’t watch Gruen on FTA, but will catch it on iView. Just another example of how ABC ‘gets’ the digital age.
Bravo team. Tax dollars well spent.
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Thats an awkward conversation this morning for Russ at 10….
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What happened to Recipe to Riches? – the other show Russel made himself the star on. Channel Russel is coming, I can feel it. Then watch out Malcom.
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By the way listeners, is Home and Away the dumbest name ever given to a soap or what? What does it mean? Away where? What could the strategy have possibly been?
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