Ryobi relay in new BMF ad
Tool toting competitors complete a DIY relay race around a running track in a new ad for Ryobi by BMF Melbourne.
The ad seems four teams compete, using a battery as a baton.
The aim of the ad is to show off the interchangeability of the Ryobi range.
“With over 30 tools now in the range, we tasked the agency to find an engaging way to demonstrate the benefits of the Ryobi One+ system,” said Michael Mclean, national marketing manager for Ryobi.
Credits:
- Creative Director: David Klein
- Art Director: Chris Andrews
- Copy Writer: Callum Fitzhardinge
- Account Management: James Bilaver & Rhys Thomas
- Director: David Klaiber
- Production Company: Plaza Films
- Client: Michael McLean & Jane Bergin
Linkedin
Nice to see a straight forward product demonstration with charm. A lovely feel good track that will stand out nicely in amongst the usual shouty retail clutter.
User ID not verified.
Bit naff but it really works…
User ID not verified.