F.Y.I.

Salmat Digital awarded Do Not Call Register contract

Salmat Digital has been awarded the Do Not Call Register contract by media watchdog the Australian Communications and Media Authority.

The announcement: 

Salmat Digital has been awarded the contract to operate the Do Not Call Register on behalf of the Australia Communications and Media Authority.

The Do Not Call Register has become an effective and popular way for Australians to reduce the number of unwanted telemarketing calls they receive. In the seven years since the Do Not Call Register started, it has grown to nearly ten million fixed and mobile numbers.

‘Salmat Digital is experienced in delivering best-in-breed technology that is agile and innovative, and has the experience that is so important for the complex services that form part of the Do Not Call Register,’ said ACMA Chairman, Chris Chapman.

‘We consider them a great fit for the requirement of operating, for five years, the service that has come to be valued by so many Australians.’

Apart from allowing Australians to register their numbers to avoid receiving unwanted telemarketing calls, the Do Not Call Register also provides a service to businesses that do telemarketing. Businesses can provide their call lists to the Register operator for ‘washing’ – a process that removes numbers on the Register from those call lists. In the last two years alone, 1,770 businesses have used the Register to check 80-100 million numbers every month.

Salmat Digital will be responsible for operating these registration and washing services, as well as running the www.donotcall.gov.au website and taking complaints from people who have received unsolicited telemarketing calls for analysis and action by the ACMA.

‘We look forward to working with Salmat Digital to further improve the experience for ordinary Australians and businesses using the Register,’ Mr Chapman added.

The Do Not Call Register is a model for other countries that regulate telemarketing calls. The transition to Salmat Digital is expected to be seamless with no need for Australians to re-register their numbers.

For more information visit www.donotcall.gov.au

Source: ACMA media release

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