-
Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
Sandilands returns to 2Day FM next month
Austereo has opted to give 2Day FM breakfast show presenter Kyle Sandilands another chance, and he will return to the Sydney airwaves next month after serving a four week suspension.
Austereo said in a statement this afternoon:
“2Day FM advises that Kyle Sandilands will remain suspended without pay until 7th October 2009. The period of the suspension will therefore be four weeks, of which one week has already been served. The pay penalty will be directed by 2Day FM to community charitable causes. In addition Kyle Sandilands will attend external counselling. 2Day FM has taken into consideration Sandilands concern and remorse for statements made.”
Sandilands began his suspension on September 9 after he suggested that comedian Magda Szubanski could lose weight in a concentration camp.
The move followed controversy in July after a 14-year-old guest on the Kyle & Jackie O show was quizzed on air about her sexual experiences and she blurted out that she had been raped. On that occasion the show was off air for just over a fortnight.
On Tuesday, the latest radio ratings showed a significant drop in the audience for the Kyle & Jackie O Show and 2Day FM ratings across the board.
Sandilands’ return will be just over two weeks before the end of the current radio survey period which ends on October 24.
September 17th, 2009 at 1:09 pm
-
Follow Us
-
Email Newsletter
Latest Jobs- Digital Online Copy Writter and content producer - North Shore
- Digital Creative Director - Sydney
- Senior Account Executive - Pyrmont
- Social Media Manager - Leading Creative/Digital Agency - Sydney
- Digital Project Manager - Melbourne
- FREELANCE Senior digital producer - 3/4 weeks - Sydney
- Digital Project Manager - Melbourne
- Marketing Manager – Optus - North Ryde, Sydney
- Film Services Coordinator - South Yarra VIC
- Marketing Specialist - Sydney
Comments
17 Sep 09
1:38 pm
How many lives does this guy have? I have always thought he was a bit of a pussy!
17 Sep 09
2:06 pm
Apparently sonja and Todd are gone from mix
17 Sep 09
2:20 pm
Apparently Kyle ate all the pies.
17 Sep 09
2:25 pm
You’re correct, Paul. Thanks for the tip – I’m writing a story now…
Cheers,
Tim – Mumbrella
Update: Here ya go http://mumbrella.com.au/mix-fm.....-show-9543
17 Sep 09
2:46 pm
Wondering how much of a difference this “external counselling” will make?
I’m so over this Kyle business. Can’t 2Day just dismiss him and be done with it?
17 Sep 09
2:55 pm
Austereo whimps out again… quite happy to blame the talent – but reluctant to swing the axe – probably because they realise he’d have a legitimate claim on breech
of contract?
17 Sep 09
2:57 pm
Did you see the polysaturated wife Tamara in today’s DT proferring cupcakes at the media? The 2 of them are fast on their way to needing a Couples Jenny Craig package. That nasty Jew hating mysogynistic bigot Kyle will get what’s coming to him…
17 Sep 09
4:08 pm
It doesn’t matter how lenient Austereo is, Vile Kyle will keep offending until falling profits will demand his sacking. Get rid of Tacky O at the same time!
17 Sep 09
5:10 pm
Bah Humbugs to you 2Stack FM.Why not extend Kyle’s return until the new year?Send him out to play Santa Claus for the kiddies over the festive season.
17 Sep 09
5:43 pm
I remember hearing that the latest ratings for the Kyle and Jackie O show have slumped. You’ll think they’ll sack the duo right?
Counselling…please! I wish he got fired.
17 Sep 09
9:27 pm
And here we go again…. Kyle does not deserve to be fired (nor in my opinion undertake any other sort of “assistance”)!!! Austereo is just bowing to pressure from a minority of people with big pockets and powerful mouths.
All of you Kyle-knockers think twice before giving the finger or screaming at some driver who cuts you off tomorrow morning and remember – in the world you want to live (if your comments above are any indication) noone should ever say anything that might not be liked by “everyone”…. AND that would include you, in your car screaming abuse at someone doing something stupid.
I am not defending his use of the english language in this particular latest *fairytale blowup* – I am more concerned with protecting the right to be able to use FREE SPEECH and have an independent (as much as possible) media.
Long live a straight talker – at least you get to see glimpses of reality every now and again through the fluff.
If you dont like what you’re hearing please remember – press the button on your radio – and leave the rest of us alone to get ready to 2dayfm as background noise!!!
18 Sep 09
2:39 am
@ Maria – Broadcasting, using public airways for the distribution of television or radio, is a privilege and a responsibility. Yes, companies like Austereo pay enormous amounts of money for this privilege, but that doesn’t mean you can broadcast whatever you like. They are supposed to be there for the public’s interest, not share-holders – but this once mandatory requirement has been slowly eroded after decades of numerous government’s disinterest.
I agree that this particular incident with the Madga/Concentration Camp comment was not worthy of all the media hype from the past week – only the painfully thin skinned or serially outraged could take offence. But had there been no lie-detector debacle his job would not be under threat and it would be business as usual – back to the usual jerking-off races, smallest penis competitions and general humiliation and suffering they offer in the name of entertainment.
Remember these stunts are broadcast for all to hear first thing in the morning. Kyle himself has expressed surprise at just how many ten year olds make up his audience, and figures promoted by 2Day FM themselves back this up. Maybe the reason why we have so many angry drivers on the roads that you complain about is that broadcasters like Sandilands normalise this behaviour.
Sandilands and Austereo are not interested in the free-speech you talk about, rather it’s his/their ability to make money that is their only concern.
A free, independent media is worth fighting for.
A vile, takcy radio show is not.
18 Sep 09
9:08 am
@ Adam – vile and tacky is your opinion, that’s the point of free and independent media. I happen to think it’s tacky, I also happen to find most TV shows total drivel, however, an enormous number of people disagree and tune in – it’s free and independent, not there to please all, that’s the point of choice.
As for the 10 year olds, perhaps their parents should take the responsibility the privilege of parenthood carries and realise jerking off races aren’t really the mental stimulation young minds require.
I’m quite happy to continue listening to my favourite station and allow everyone else to listen to theirs, even if it’s not my cup of tea
18 Sep 09
1:59 pm
In response to Adam Paull’s comment – I do understand what you have pointed out. My concern is where does this sort of “censorship” stop? If someone can have their livelihood threatened by a few badly timed/worded sentences, then in a much larger context – we are all skating on thin ice.
I’ll revert back to a comment I posted in “Is Kyle’s broadcasting career over”. We need to develop thicker skins. We need to be proactive and turn off what we dont want to hear.
In relation to children listening to 2day – as Spunky above said – it’s up to parents to censor what they believe to be true and right for their child – and not turn those powers of responsibility over to Government bodies or corporations.
How do children learn responsible behaviour without being shown/told/ reprimanded or having situations explained by their family/parents? The Government isn’t going to sit down and explain “why” something is not right – that’s the responsibility of parents etc and that’s why we have social issues today that weren’t around in such large numbers 20 odd years ago.
I am sure my parents didn’t know I was listening to late night radio under my pillow with Dr Feelgood for years – but the knowledge I got from hearing things I would not necessarily have been exposed to – together with the boundaries I was given growing up – all shape who I am – and give me the ability to decide that even though what someone does/says is not right for me – it might be fine for them.
Maybe we should have some T-shirts printed up –
“Power to the Press Button & Free Usage of Our Fingers!
If you dont like what you hear – use your finger and press to change”