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Opinion
Video: How to win new business
Mumbrella Question Time saw the panel asked the secrets of winning new business. Read more »
Let’s stop the anonymous vitriol
In this guest posting, Peter Bray, boss of The Brand Shop, takes issue with negative comments from anonymous posters on Mumbrella and elsewhere.
There are very few ads that I vehemently dislike. There are also very few ads that I really love. But most ads I see on Mumbrella and other blogs I can usually take something from, whether it is information about the brand, a bit of inspiration or a “watch out”. I’m open to learning as much as I can from others, and encourage those around me to do the same.
My basic assumption, however, is that because an ad has been produced by a professional agency, and had the approval from the client, then the end result must be doing something right. Therefore, without knowing the practical rationale behind the ad, for me to have a strong opinion about whether it is great advertising would be kind of arrogant. There is a reason that awards shows ask for information about why an ad was created: they are rarely judged on end product alone.
So as someone who enjoys watching the work that our industry creates, I am stunned at the level of vitriol stemming from some people’s comments in both this blog and others. Read more »
Read his lips
This is several weeks old, but worth a look. It’s certainly an original way to deal with media criticism.It features Air NZ boss Rob Fyfe responding to weekly current affairs magazine The Listener using the medium of sign language. Read more »
Let’s not be too positive just yet – the nail is still there
It’s more than a year since News Ltd’s marketing boss Joe Talcott used the memorable analogy of a dog whimpering on a nail to describe the structural change the industry needs to go through. Read more »
The AdNews numbers that mislead the market
It’s always a tad tawdry when competitors attack each other, but I hope you’ll bear with me…
Whether cynically or through incompetence, AdNews has been misleading its advertisers by providing them with data that seems to suggest they have six times their true online audience.
Allow me to present the evidence. Read more »
Technology will help us own the agenda – all day, every day
In this opening speech to the Future Forum of the Newspaper Publishers Association, News Ltd CEO John Hartigan argued that news organisations have the opportunity to become more rather than less relevant.
Today I want to talk about a tipping point that heralds the most exciting era for journalism. The most exciting era ever.
This tipping point is already upon us. It has arrived at lightning speed, with the explosion in demand for mobile devices.
I am not consigning newspapers to the scrapheap. Not by a long shot.
But this tipping point is going to change journalism forever. In my opinion, very much for the better. Read more »
The real time shit sandwich detector
In this guest post, Clive Burcham of The Conscience Organisation, relishes the instant feedback of social media.
I’ve been making brand driven content since 1996 and often I’ve been so close to the work that I couldn’t tell the difference between if we were chomping on a shit sandwich or savouring the crème de la creme. From an audience perspective, we wouldn’t know the difference for weeks or months. What excites me most now is that we know within 24 hours if we’ve developed shit or cream. Read more »
SMH shows how to make a home page takeover work
When you’re a commercial organisation, balancing the needs of consumers with the need to make money through ads is tricky.
Among the organisations that sometimes goes the wrong way in my view is Fairfax, with its autostart video ads, for instance.
But today, a bit of unreserved praise Read more »
Inside the Foxtel factory
Having been at the launch of Foxtel’s new season the other night, nine points occur… Read more »
ABC News 24 – a handy service for niche journalists
It may not have many viewers yet, but ABC News 24 saves specialist journos having to leave their desks, argues Delimiter’s Renai LeMay
When media commentators discuss the future of journalism, they usually agree on at least one thing: It will involve much fewer generalists and more reporters dedicated to exhaustively covering niche fields. Read more »
The seven ages of Carlton Draught’s Made From Beer
Today sees the launch of “Slow Mo”, the latest instalment of Carlton Draught’s irreverent Made From Beer series.
It’s been quite a run – from the highly awarded Big Ad, to the comedy of Flash Beer, to the debacle of the abortive banned Tingle campaign. These are the seven ages of Made From Beer… Read more »
Real consumers don’t have ‘brand conversations’. They use search
In this guest posting, Simon van Wyk argues that much as marketers might wish otherwise, most consumers don’t have emotional connections with brands
I have a background in marketing, but my understanding of branding seems at odds with the 2010 opinions I see from social media commentators, marketing and advertising agencies. Read more »
Hot, censoring atheists: Google’s insight into what punters think about pollies and journos
One of the charms of Google is autocomplete, where it takes a punt on what you’re going to ask, based on what the rest of the world has been wondering previously.
And it certainly gives a few insights into the high quality of political debate about the Labor leaders in the run up to the election.
Take NSW premiere Kristina Keneally… Read more »
The copyright-busting election
This is rapidly turning into the copyright-infringing election. Read more »
Digital Fail: The gaping void in digital training is failing our industry
In this guest post, Amnesia Razorfish’s Iain McDonald warns that the industry has fallen badly behind on digital training.
Before I get accused of trolling with that headline, I’ll state what I think is obvious: The current education system isn’t producing or nurturing enough ‘digitally skilled’ individuals to sustain a growing a digital economy. Read more »
Sandilands returns to 2Day FM next month
Austereo has opted to give 2Day FM breakfast show presenter Kyle Sandilands another chance, and he will return to the Sydney airwaves next month after serving a four week suspension.
Austereo said in a statement this afternoon:
“2Day FM advises that Kyle Sandilands will remain suspended without pay until 7th October 2009. The period of the suspension will therefore be four weeks, of which one week has already been served. The pay penalty will be directed by 2Day FM to community charitable causes. In addition Kyle Sandilands will attend external counselling. 2Day FM has taken into consideration Sandilands concern and remorse for statements made.”
Sandilands began his suspension on September 9 after he suggested that comedian Magda Szubanski could lose weight in a concentration camp.
The move followed controversy in July after a 14-year-old guest on the Kyle & Jackie O show was quizzed on air about her sexual experiences and she blurted out that she had been raped. On that occasion the show was off air for just over a fortnight.
On Tuesday, the latest radio ratings showed a significant drop in the audience for the Kyle & Jackie O Show and 2Day FM ratings across the board.
Sandilands’ return will be just over two weeks before the end of the current radio survey period which ends on October 24.
September 17th, 2009 at 1:09 pm
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Comments
17 Sep 09
1:38 pm
How many lives does this guy have? I have always thought he was a bit of a pussy!
17 Sep 09
2:06 pm
Apparently sonja and Todd are gone from mix
17 Sep 09
2:20 pm
Apparently Kyle ate all the pies.
17 Sep 09
2:25 pm
You’re correct, Paul. Thanks for the tip – I’m writing a story now…
Cheers,
Tim – Mumbrella
Update: Here ya go http://mumbrella.com.au/mix-fm.....-show-9543
17 Sep 09
2:46 pm
Wondering how much of a difference this “external counselling” will make?
I’m so over this Kyle business. Can’t 2Day just dismiss him and be done with it?
17 Sep 09
2:55 pm
Austereo whimps out again… quite happy to blame the talent – but reluctant to swing the axe – probably because they realise he’d have a legitimate claim on breech
of contract?
17 Sep 09
2:57 pm
Did you see the polysaturated wife Tamara in today’s DT proferring cupcakes at the media? The 2 of them are fast on their way to needing a Couples Jenny Craig package. That nasty Jew hating mysogynistic bigot Kyle will get what’s coming to him…
17 Sep 09
4:08 pm
It doesn’t matter how lenient Austereo is, Vile Kyle will keep offending until falling profits will demand his sacking. Get rid of Tacky O at the same time!
17 Sep 09
5:10 pm
Bah Humbugs to you 2Stack FM.Why not extend Kyle’s return until the new year?Send him out to play Santa Claus for the kiddies over the festive season.
17 Sep 09
5:43 pm
I remember hearing that the latest ratings for the Kyle and Jackie O show have slumped. You’ll think they’ll sack the duo right?
Counselling…please! I wish he got fired.
17 Sep 09
9:27 pm
And here we go again…. Kyle does not deserve to be fired (nor in my opinion undertake any other sort of “assistance”)!!! Austereo is just bowing to pressure from a minority of people with big pockets and powerful mouths.
All of you Kyle-knockers think twice before giving the finger or screaming at some driver who cuts you off tomorrow morning and remember – in the world you want to live (if your comments above are any indication) noone should ever say anything that might not be liked by “everyone”…. AND that would include you, in your car screaming abuse at someone doing something stupid.
I am not defending his use of the english language in this particular latest *fairytale blowup* – I am more concerned with protecting the right to be able to use FREE SPEECH and have an independent (as much as possible) media.
Long live a straight talker – at least you get to see glimpses of reality every now and again through the fluff.
If you dont like what you’re hearing please remember – press the button on your radio – and leave the rest of us alone to get ready to 2dayfm as background noise!!!
18 Sep 09
2:39 am
@ Maria – Broadcasting, using public airways for the distribution of television or radio, is a privilege and a responsibility. Yes, companies like Austereo pay enormous amounts of money for this privilege, but that doesn’t mean you can broadcast whatever you like. They are supposed to be there for the public’s interest, not share-holders – but this once mandatory requirement has been slowly eroded after decades of numerous government’s disinterest.
I agree that this particular incident with the Madga/Concentration Camp comment was not worthy of all the media hype from the past week – only the painfully thin skinned or serially outraged could take offence. But had there been no lie-detector debacle his job would not be under threat and it would be business as usual – back to the usual jerking-off races, smallest penis competitions and general humiliation and suffering they offer in the name of entertainment.
Remember these stunts are broadcast for all to hear first thing in the morning. Kyle himself has expressed surprise at just how many ten year olds make up his audience, and figures promoted by 2Day FM themselves back this up. Maybe the reason why we have so many angry drivers on the roads that you complain about is that broadcasters like Sandilands normalise this behaviour.
Sandilands and Austereo are not interested in the free-speech you talk about, rather it’s his/their ability to make money that is their only concern.
A free, independent media is worth fighting for.
A vile, takcy radio show is not.
18 Sep 09
9:08 am
@ Adam – vile and tacky is your opinion, that’s the point of free and independent media. I happen to think it’s tacky, I also happen to find most TV shows total drivel, however, an enormous number of people disagree and tune in – it’s free and independent, not there to please all, that’s the point of choice.
As for the 10 year olds, perhaps their parents should take the responsibility the privilege of parenthood carries and realise jerking off races aren’t really the mental stimulation young minds require.
I’m quite happy to continue listening to my favourite station and allow everyone else to listen to theirs, even if it’s not my cup of tea
18 Sep 09
1:59 pm
In response to Adam Paull’s comment – I do understand what you have pointed out. My concern is where does this sort of “censorship” stop? If someone can have their livelihood threatened by a few badly timed/worded sentences, then in a much larger context – we are all skating on thin ice.
I’ll revert back to a comment I posted in “Is Kyle’s broadcasting career over”. We need to develop thicker skins. We need to be proactive and turn off what we dont want to hear.
In relation to children listening to 2day – as Spunky above said – it’s up to parents to censor what they believe to be true and right for their child – and not turn those powers of responsibility over to Government bodies or corporations.
How do children learn responsible behaviour without being shown/told/ reprimanded or having situations explained by their family/parents? The Government isn’t going to sit down and explain “why” something is not right – that’s the responsibility of parents etc and that’s why we have social issues today that weren’t around in such large numbers 20 odd years ago.
I am sure my parents didn’t know I was listening to late night radio under my pillow with Dr Feelgood for years – but the knowledge I got from hearing things I would not necessarily have been exposed to – together with the boundaries I was given growing up – all shape who I am – and give me the ability to decide that even though what someone does/says is not right for me – it might be fine for them.
Maybe we should have some T-shirts printed up –
“Power to the Press Button & Free Usage of Our Fingers!
If you dont like what you hear – use your finger and press to change”