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Opinion | Features
Why is advertising so much better in New Zealand than Australia?
Ok, so this isn’t a new observation.
But it really hit home after I watched some TV ads for a kiwi supermarket yesterday that advertising in New Zealand is so much better than much of the crap that is being served up in this country at the moment.
Why is it that Colenso BBDO Auckland can turn something as bland as a supermarket chain into a brand I almost like, while Australian agencies succeed only in either irritating me (Coles) or passing me by unnoticed (Woolies) because the ads are so average?
My memo to your boss
So let me guess?
You really want to come to Mumbrella360, but you’ve got to justify the time and cost to your boss?
Good news! I think I can help.
Woz not great
In this guest post Tony Prysten argues that the thousand dollar price of seeing out-of-touch Apple co-founder Steve Wozniack on his Australian tour was a waste of money.
This week, for the cost of two iPads (yep, two) I went to the Woz Live conference in Melbourne. I was not impressed.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
According to industry experts Encore spoke to, the key elements that define transmedia can be summarised as follows: platform, time, audience, adaptation, and creative collaboration.
Innovation is the remedy for the ailing magazine industry
With magazine circulations plummeting, FHM closing and rumours rife on future ownership of ACP Magazines, Paul Merrill says the only way forward is launching new titles.Eight years ago in the UK, nearly a quarter of all magazine sales came from magazines that were less than four years old. In Australia, the figure was slightly lower, but still significant. Today, the situation is very different. For a start there are so few new magazines. Yes, Masterchef briefly flared, and Top Gear made an initial impact. But Grazia and Alpha fizzled, and now ACP has shelved their plans to launch Elle.
More than a game: broadcasting the Olympics
The 2012 London Olympics will be the biggest televised sporting event of our time. Brooke Hemphill discovers the logistical challenges and technical requirements of producing the event.
From July 27 to August 12, the Australian media will go sport crazy as the Games of the XXX Olympiad, aka the 2012 London Summer Olympics, unfold. The games will be the most televised sporting event of our time as broadcasters look to master every manner of technology at their disposal.
The Voice - Australia's best example yet of social TV
In this guest post, Sputnik’s Rodd Messent has a theory on why audiences have taken to The Voice .I am an addict of Channel Nine’s hit show The Voice. Such is the extent of my addiction I seriously think my housemate might kick me out of our apartment for the semi-frenzied yelling and tweeting that ensues in our lounge room each time the show airs.It’s the first time in almost three years that such disagreement has resulted in less than civil behaviour towards one another, and it’s made me think it might be a microcosm of the large volume of online debate about the show and, correspondingly, an explanation for its success as a social TV experience.Why brands are the US Army - and culture jammers are the Viet Cong
In this guest posting, Dave Burgess, who painted ‘No War’ on the Sydney Opera House, claims that ‘amoral’ advertisers have copied his idea.
Culture jamming is a 28-year-old term coined by the San Francisco-based band Negativland, who declared that the ‘Studio for the cultural jammer is the world at large’.
Branded content is dead. Long live branded content
In this guest posting, Anthony Freedman argues why branded content is making a comeback.
A few short years ago, probably concurrent with the advent of the PVR, a new term emerged within the marketing communications industry; branded content. This was really synonymous with advertiser funded TV shows where programming was created by brands and deals struck with networks to broadcast them.
There were varying degrees of success with this model.
Shock advertising: 30 ads that would give Australia's ad watchdog a coronary
Is shock an underused weapon in Australian advertising, asks Robin HicksToday, Sydney agency The Cabana Boys used an image of a mouth sewn together to shock people with the idea that problem gamblers lie to conceal their habit. Is it the most disturbing image ever? No. Will it get banned by the Advertising Standards Bureau? No. But it did make me wonder why shock is not used more often in Australia – and not just by charities and government bodies. (WARNING: NSFW)
The making of ratings blockbuster The Voice
Jason Mountney goes on the set of Channel Nine’s talent search series, The Voice, to see how the format, based on an international franchise, has come together. What ingredients have gone into making this certified hit that’s rated more than two million viewers on three consecutive nights?
Mike Goldman has one of the toughest jobs on the set of the Nine network’s new talent show, The Voice. He not only has to narrate the show, but also keep the audience from losing their enthusiasm as they realise shooting TV programs takes a lot longer than the one-hour bursts they see in their lounge rooms. A lot longer.
Nine problems stopping The Global Mail from getting an audience
While it’s a shame The Global Mail has failed to make an impact on the media landscape, the signs have been there for some time.I love the concept of a well resourced, philanthropically-funded independent news site. Anywhere in the world, that’s a rare and wonderful thing. In Australia even more so. So I hope that Grame Wood gets to see his investment make a difference.
And I have no inside info on whether Monica Attard’s sudden departure is linked to the site’s failure to find an audience so far.
Regardless, here are nine areas they can easily start to address:
Journalism’s new model?
Does the launch of philanthropically funded news site The Global Mail signal a new era for journalism or is the model destined to be a passing fad, asks Cathie McGinn in this article first published in Encore magazine.With little fanfare, philanthropically funded news site The Global Mail launched in February this year.
The online-only title received a generous five-year funding commitment from businessman Graeme Wood, founder of accommodation website wotif.com, who donated $15million.
Five things that make a great suit
In this guest posting, Gareth Collins argues that the role of a great account manager is to make the work betterI’m surprised at how many suits I meet who don’t know their role in the advertising business. The question ‘what does an advertising account manager or director do?’ is frequently met with answers such as project manager, relationship manager, plate spinner or go between … and those are the nice ones.
Success is judged on the ability to manage a process, be strong administratively and get stuff done. And while a good suit needs to do all of these things brilliantly, if these are the traits that define a great suit, then I’m in the wrong job.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
Sandilands returns to 2Day FM next month
Austereo has opted to give 2Day FM breakfast show presenter Kyle Sandilands another chance, and he will return to the Sydney airwaves next month after serving a four week suspension.
Austereo said in a statement this afternoon:
“2Day FM advises that Kyle Sandilands will remain suspended without pay until 7th October 2009. The period of the suspension will therefore be four weeks, of which one week has already been served. The pay penalty will be directed by 2Day FM to community charitable causes. In addition Kyle Sandilands will attend external counselling. 2Day FM has taken into consideration Sandilands concern and remorse for statements made.”
Sandilands began his suspension on September 9 after he suggested that comedian Magda Szubanski could lose weight in a concentration camp.
The move followed controversy in July after a 14-year-old guest on the Kyle & Jackie O show was quizzed on air about her sexual experiences and she blurted out that she had been raped. On that occasion the show was off air for just over a fortnight.
On Tuesday, the latest radio ratings showed a significant drop in the audience for the Kyle & Jackie O Show and 2Day FM ratings across the board.
Sandilands’ return will be just over two weeks before the end of the current radio survey period which ends on October 24.
September 17th, 2009 at 1:09 pm
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Comments
17 Sep 09
1:38 pm
How many lives does this guy have? I have always thought he was a bit of a pussy!
17 Sep 09
2:06 pm
Apparently sonja and Todd are gone from mix
17 Sep 09
2:20 pm
Apparently Kyle ate all the pies.
17 Sep 09
2:25 pm
You’re correct, Paul. Thanks for the tip – I’m writing a story now…
Cheers,
Tim – Mumbrella
Update: Here ya go http://mumbrella.com.au/mix-fm.....-show-9543
17 Sep 09
2:46 pm
Wondering how much of a difference this “external counselling” will make?
I’m so over this Kyle business. Can’t 2Day just dismiss him and be done with it?
17 Sep 09
2:55 pm
Austereo whimps out again… quite happy to blame the talent – but reluctant to swing the axe – probably because they realise he’d have a legitimate claim on breech
of contract?
17 Sep 09
2:57 pm
Did you see the polysaturated wife Tamara in today’s DT proferring cupcakes at the media? The 2 of them are fast on their way to needing a Couples Jenny Craig package. That nasty Jew hating mysogynistic bigot Kyle will get what’s coming to him…
17 Sep 09
4:08 pm
It doesn’t matter how lenient Austereo is, Vile Kyle will keep offending until falling profits will demand his sacking. Get rid of Tacky O at the same time!
17 Sep 09
5:10 pm
Bah Humbugs to you 2Stack FM.Why not extend Kyle’s return until the new year?Send him out to play Santa Claus for the kiddies over the festive season.
17 Sep 09
5:43 pm
I remember hearing that the latest ratings for the Kyle and Jackie O show have slumped. You’ll think they’ll sack the duo right?
Counselling…please! I wish he got fired.
17 Sep 09
9:27 pm
And here we go again…. Kyle does not deserve to be fired (nor in my opinion undertake any other sort of “assistance”)!!! Austereo is just bowing to pressure from a minority of people with big pockets and powerful mouths.
All of you Kyle-knockers think twice before giving the finger or screaming at some driver who cuts you off tomorrow morning and remember – in the world you want to live (if your comments above are any indication) noone should ever say anything that might not be liked by “everyone”…. AND that would include you, in your car screaming abuse at someone doing something stupid.
I am not defending his use of the english language in this particular latest *fairytale blowup* – I am more concerned with protecting the right to be able to use FREE SPEECH and have an independent (as much as possible) media.
Long live a straight talker – at least you get to see glimpses of reality every now and again through the fluff.
If you dont like what you’re hearing please remember – press the button on your radio – and leave the rest of us alone to get ready to 2dayfm as background noise!!!
18 Sep 09
2:39 am
@ Maria – Broadcasting, using public airways for the distribution of television or radio, is a privilege and a responsibility. Yes, companies like Austereo pay enormous amounts of money for this privilege, but that doesn’t mean you can broadcast whatever you like. They are supposed to be there for the public’s interest, not share-holders – but this once mandatory requirement has been slowly eroded after decades of numerous government’s disinterest.
I agree that this particular incident with the Madga/Concentration Camp comment was not worthy of all the media hype from the past week – only the painfully thin skinned or serially outraged could take offence. But had there been no lie-detector debacle his job would not be under threat and it would be business as usual – back to the usual jerking-off races, smallest penis competitions and general humiliation and suffering they offer in the name of entertainment.
Remember these stunts are broadcast for all to hear first thing in the morning. Kyle himself has expressed surprise at just how many ten year olds make up his audience, and figures promoted by 2Day FM themselves back this up. Maybe the reason why we have so many angry drivers on the roads that you complain about is that broadcasters like Sandilands normalise this behaviour.
Sandilands and Austereo are not interested in the free-speech you talk about, rather it’s his/their ability to make money that is their only concern.
A free, independent media is worth fighting for.
A vile, takcy radio show is not.
18 Sep 09
9:08 am
@ Adam – vile and tacky is your opinion, that’s the point of free and independent media. I happen to think it’s tacky, I also happen to find most TV shows total drivel, however, an enormous number of people disagree and tune in – it’s free and independent, not there to please all, that’s the point of choice.
As for the 10 year olds, perhaps their parents should take the responsibility the privilege of parenthood carries and realise jerking off races aren’t really the mental stimulation young minds require.
I’m quite happy to continue listening to my favourite station and allow everyone else to listen to theirs, even if it’s not my cup of tea
18 Sep 09
1:59 pm
In response to Adam Paull’s comment – I do understand what you have pointed out. My concern is where does this sort of “censorship” stop? If someone can have their livelihood threatened by a few badly timed/worded sentences, then in a much larger context – we are all skating on thin ice.
I’ll revert back to a comment I posted in “Is Kyle’s broadcasting career over”. We need to develop thicker skins. We need to be proactive and turn off what we dont want to hear.
In relation to children listening to 2day – as Spunky above said – it’s up to parents to censor what they believe to be true and right for their child – and not turn those powers of responsibility over to Government bodies or corporations.
How do children learn responsible behaviour without being shown/told/ reprimanded or having situations explained by their family/parents? The Government isn’t going to sit down and explain “why” something is not right – that’s the responsibility of parents etc and that’s why we have social issues today that weren’t around in such large numbers 20 odd years ago.
I am sure my parents didn’t know I was listening to late night radio under my pillow with Dr Feelgood for years – but the knowledge I got from hearing things I would not necessarily have been exposed to – together with the boundaries I was given growing up – all shape who I am – and give me the ability to decide that even though what someone does/says is not right for me – it might be fine for them.
Maybe we should have some T-shirts printed up –
“Power to the Press Button & Free Usage of Our Fingers!
If you dont like what you hear – use your finger and press to change”