Sasha Firth joins GPY&R as group account director
With the closure of creative agency Happy Soldiers on the horizon, former senior suit Sasha Firth is joining George Patterson Y&R Sydney as group account director.
Firth’s career includes roles at Ogilvy London, The Campaign Palace and BMF working on clients including Gillette, Macleans, Bonds and Westpac, Virgin Money, Masterfoods and Berlei.
Phil McDonald, MD of GPY&R Sydney, said: “Sasha really knows how to manage senior client relationships. She is a leader and as her track record shows, a very passionate advocate of great advertising.”
Firth added: “This business is all about people and chemistry. I believe that I have found a great team of talented individuals at an interesting time. I am thrilled to be joining them.”
Congrats on the new role, Sasha!
User ID not verified.
A real coup for GPYR. Having worked with her twice I’m convinced she’s one of the very best around.
User ID not verified.
Smart…gorgeous…driven…what’s not to love. This girl will go far.
User ID not verified.