News

Say Yes campaign sends books to MPs ahead of carbon price vote

The Say Yes Australia campaign to back a tax on carbon has published a book of reasons why people are supporting the tax.

The book has been sent to every MP in Australia – before the carbon price is voted on in parliament. The vote is expected tomorrow.

Reasons why people back the carbon tax were collected via an online campaign launched last month, and used as content for the books and for placards placed outside parliament house.

The Say Yes campaign, which is backed by nine non-governmental organisations, shifted to grass routes approach in September, encouraging its supporters to say why they support the carbon tax, and pass their reasons on to those they know.

The campaign, which is devised by sustainability specialist Republic of Everyone, kicked off in May with a TV ad featuring actress Cate Blanchett and Michael Caton.

http://youtu.be/oZT5C3bcn0M

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.