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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
SBS loses Top Gear to Nine
SBS has lost one of its biggest audience-generating shows with the move of Top Gear to Nine.
Both the British version of the motoring entertainment show – starring Jeremy Clarkson, James May and Richard Hammond – and the rights to the Australian edition will shift to Nine from early next year.
Top Gear Australia Magazine already sits within the PBL empire as a joint venture between ACP and BBC Worldwide.
Julie Dowding, BBC Worldwide Australia’s sales director said: “This country is Top Gear’s biggest territory outside the UK. We greatly look forward to developing its potential with a long-standing partner like Nine.”
David Gyngell , CEO of the Nine Network, said: “We are absolutely delighted to be working together with one of the world’s great broadcasting powerhouses on a program of this quality and wide appeal.”
Although Nine has not said anything about the existing SBS cast of Top Gear Australia, it seems likely that the network would look first to its own stable of talent. The Footy Show’s Sam Newman, Getaway’s Jules Lund and swimmer Grant Hackett – one year into a four year deal with Nine – are all known for their love of cars.
Although SBS’s local version of Top Gear failed to outrate the original, it was the network’s highest rating locally produced show.
October 23rd, 2009 at 3:59 pm
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Comments
23 Oct 09
4:06 pm
Dang it! But I was so enjoying this being popular and on SBS at the same time. That is disappointing.
Given my house is a TV ratings house I suppose I better go and watch it at someone else’s house when it gets on 9.
23 Oct 09
4:06 pm
Now lets just hope Nine leave it on in the one time slot for long enough to have people watch it constantly.
Otherwise I guess another episode of 2 and a half men could always go on in its place.
23 Oct 09
4:08 pm
I knew about this ages ago but it was off the record information
I have very low expectations of Ch9 producing a good quality Top Gear Australia, it’ll probably be packed with 9 Network cross promotions
More importantly i can’t see how Ch9 can broadcast UK Top Gear (almost 1hour of content) in roughly 45min+ads.
They will have to cut at least 1 segment out of every episode
23 Oct 09
4:16 pm
I give it three weeks before they start messing around with the timeslot, and it ends up at 11:00pm on Sunday (unless there’s golf on).
And every third week will be a repeat, for no apparent reason.
23 Oct 09
4:18 pm
@John #4 Unless people are enjoying the show… then they’ll just cut it half way through the season and promise to ‘bring it back soon’
23 Oct 09
4:37 pm
Nine will ruin it! and as for the Australian version if they replace the presenters to their own pool of talent its not worth watching.
23 Oct 09
5:08 pm
It was already ruined when Australians took it over. Channel 9 is just polishing a turd.
23 Oct 09
5:17 pm
I’m disappointed for SBS because they had a nice Monday night thing going there. Pretty much the only night of the week I’d watch TV, in fact. Given that it’ll now be surrounded by Nine’s usual crud and too many ads, I can see myself watching Top Gear less when it makes the switch.
23 Oct 09
5:31 pm
I Hope the local BBC Worldwide people read these comments. I predict a lot of loyal TG watchers will fall by the wayside with the move to a commercial network.
23 Oct 09
5:41 pm
That’s Top Gear, ‘already one of the most downloaded shows on TV’, is it? Righto.
As for the Aussie one, they can’t exactly make it any worse.
23 Oct 09
5:56 pm
Luckily enough I already have a copy of the opening episode’s script.
Looks like the transition will be smooth – I don’t think anyone will notice the difference…
TOP GEAR AUSTRALIA
SEASON 3, EPISODE 1
V/T with spinning “Toyota” logo top right
RICHARD WILKINS – V/O
“Tonight on Top Gear Australia… Jules Lund takes the revolutionary new Toyota RAV4, with it’s stylish good looks and superb handling, to Frasier Island beach Resort with Getaway’s Catriona Rowntree… Dermott Brereton tests Toyota’s fantastic new Camry… I practice reverse parking in the Channel Nine carpark… and our star in a reasonably priced Toyota is Fatty Vautin… That’s tonight on TOP GEAR AUSTRALIA – brought to you by Toyota.
23 Oct 09
7:04 pm
Excellent work Adam.
Can’t wait to see The Stig on Millionaire either.
23 Oct 09
7:17 pm
Look at it this way, we’ll get TG repeats 5 nights a week. And considering how short The Hamster is so short, it’s just like 2 and Half Men.
23 Oct 09
7:27 pm
Yeah, Nine will just screw Top Gear up and treat it like a worthless program.
I personally would like to see Two and a half men get taken off the network, it’s lame and friggin retarded.
24 Oct 09
12:18 pm
Channel Nine ey? I’m not a real Top Gear fan but please don’t get Sam Newman on the show.
24 Oct 09
2:39 pm
Sam Newman, Jules Lund and Grant Hackett might have a love of cars but Top Gear viewers don’t love THEM..!
24 Oct 09
2:42 pm
Neerav:
1. BBC already produces ‘international’ editions of Top Gear for commercial networks, which have been edited (by removing certain segments) to fit a roughly 45 minute slot. Nine will simply grab one of these off the shelf (better than trusting their own heavy-handed editors!).
2. “I knew about this ages ago but it was off the record information.” Your ego needs a good public stroking every now and again, does it, even if you’ve got to do it yourself?
25 Oct 09
3:59 pm
Shame on you SBS for losing this great program now i have to sit through ages of ads and cheap shitty cross promotions. Even if they bring the crap TGA show they wont critise the cars as much because of nines sponsers.
I’ll be watching the FULL episodes on the net now without ADS and NINE PROMOTIONS
25 Oct 09
4:05 pm
Oh yeah and whats with the f@#Ked up news that shane warne will co- host TGA like we really need another TGA let alone a shameful adultrous prick who probaly knows stuff all about cars. NOTE TO PRODUCERS- TGUK WORKS BECAUSE OF THE CHEMISTRY BETWEEN THE HOSTS AND THE FACT THAT TWO OF THEM ACTUALLY REVIEW CARS FOR A LIVING SO THEY KNOW WHAT THEY ARE TALKING ABOUT NOT JUST BECAUSE THEY LIKE CARS OR HAVE OWNED CARS
25 Oct 09
8:14 pm
That is so disappointing!!
Nine will ruin the flow of the show with its usual crap and inefficient amount of ad breaks. I can’t wait for my favourite show starting 10 minutes late with a constant interruption of “whats new” and tampon advertising. Top Gear, shame on you.
SBS you should be commended for your efforts
26 Oct 09
7:42 am
There’s always Foxtel IQ to record the original series of Top Gear on BBC Knowledge CH 619 and forget CH 9 altogether – vote with your red button my friends!
There’s not much content the Aussie TG could produce that’s not hotting up your Escort in the Shire, burn-outs in Blacktown or my V8 is bigger then your V8 – is it that difficult to produce and create decent, original content? Surely it can’t be that hard…? All answers on the back of a postcard and send in to ‘Make my TV Show Channel 9′
26 Oct 09
5:41 pm
Looks like everyone else has the same opinion of what Australian commercial networks do to great shows, cock them up, put in ads everywhere, move the timeslot all over the place and probably will use it as a two and a half men tool and play it 20 times a week until we get sick of it. Good ol’ Channel Nine, just cant leave things alone. With any luck SBS should pick up 5th Gear off Lifestyle, just as good as Top Gear and would fit in Monday nights perfectly!
26 Oct 09
9:52 pm
Not to mention the fact that if you want your IQ to record anything on Nine you have to record the next show and series link does not work.
27 Oct 09
12:23 am
I take it Glenn Ridge still isn’t in contract? He was known for his love of cars, and his talents outside of Sale of the Century were brilliant. And as a Top Gear fan, I reckon he’d be fantastic. >.<
30 Oct 09
3:46 pm
Anyone want to buy my TV?
(Gone is the only show i watched )
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