Secret CMOs, marketing science and big event activations added to Mumbrella360 lineup
Ferrier at last year’s Mumbrella360
Four mystery marketers with their identities hidden will tell hard truths about the industry at Mumbrella360 in one of the sessions announced for the conference today.
As well as the secret CMOs, other sessions confirmed for the program today include a fast paced romp through marketing sciences from consumer psychologist Adam Ferrier and the behind-the-scenes story of Telstra’s activation of its Sydney New Year’s Eve sponsorship.
Mumbrella360 takes place from June 2 to 4, with the $700 earlybird discount expiring at the end of today.
New sessions added to the program:
MSIX: Six minutes on six marketing sciences – Consumer psychologist Adam Ferrier will offer a fast-paced primer on the six key marketing sciences. Ferrier will spend six minutes each on behaviour change, habit formation, where creative meets science, neuro science, clever data and the experimental method – and how each relates to the latest thinking on the application of marketing science. Ferrier, global chief strategy officer of Cummins & Partners is curator of the MSIX Marketing Science Ideas Xchange conference which returns later this year.
Vargiu will quiz the secret CMOs
CMO Confidential – Industry relationships expert Julia Vargiu will quiz four marketers hidden behind a screen with their voices distorted to find out what they really think.
The quartet – who average 20 years each in the industry – will share stories of the gaffs, blunders and debacles they’ve witnessed over the years at first-hand.
Campanaro: Unleashing the love
Unleash The Love: Telstra on New Year’s Eve – In 2014, experiential agency Imagination was responsible for creative direction of the Sydney NYE campaign, which for the first time saw the world’s most famous bridge lit up with real time tweets. Added to drones flying through the fireworks connected to Samsung virtual reality units, a custom-built app, and a YouTube channel boasting millions of hits worldwide and it’s clear to see the opportunities for brands are enormous. Alongside a senior representative from major sponsor Telstra, Imagination director Heath Campanaro will discuss how brands of all kinds can benefit from the unique and authentic sense of occasion events of this scale can deliver.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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