Secrets of new business to be shared in new masterclass series
Mumbrella’s sister title The Source is to run a masterclass series aimed at helping agencies build a successful new business strategy.
The Source: New Business Breakfast Series will cover topics including tips on how to create a new business plan; how to pitch your way to new business success; building an agency profile; and advice on how to work with procurement people.
The masterclasses will feature leading industry consultants including: Eric Faulkner – Faulkner Media Management director, Jeff Estok – Navigare managing partner, Darren Woolley – TrinityP3 MD, Tom Moult – WalkerMoult, Graham Webster – Enth Degree CEO, William Leach – The Leach Partnership, Peter McDonald – Pitch Perfect Advisors MD, Julia Vargiu – New Business Methodology, Nathan Hodges – TrinityP3 GM, and Nick Williams – Williams International.
McDonald’s, which has just been awarded the Cannes Lions creative marketer of the year, will see its Australia and New Zealand SVP chief marketing officer, Mark Lollback, join a panel of experts to discuss the topic of how to build an effective agency profile.
On the topic of procurement, a super panel of procurement experts will include: Michael Sumner – Telstra GM, Marketing & Content Services Procurement, Mira Korhonen – Commonwealth Bank, Category Manager Marketing, Media & Communications, Alyssa Morley – News Corp Australia Group Category Manager – Marketing & Editorial, Jason Penrose – Jamecam Consulting MD, and Dirk Correll – procurement professional.
Darren Woolley, TrinityP3 MD said: “New business is the lifeblood of any agency. It is also a significant investment and one fraught with issues. We see agencies fail in the new business process because they have either not got a clear new business strategy, or have not dedicated the time and resources to executing that strategy. This New Biz series is an ideal time to discuss and share some of the knowledge and insights we have gained over more than a decade of managing the pitch process.”
The Source: New Business Breakfast Series:
- July 23 – How to build a new business strategy
- August 20 – Pitching your way to new business success
- September 17 – Building an agency profile that gets you noticed
- October 22 – Working with procurement
Click here for more information and details of how to book
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Nice initiative. It would be great to see this in Melbourne too.
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Thanks Anne – we may not launch it in Melbourne immediately, but we are certainly looking into it!