Restructure of SBS’s marketing team, as Katherine Raskob departs
SBS’s group marketing manager Katherine Raskob is to depart, leading to a shake up in the multicultural broadcaster’s senior marketing and communications team, Mumbrella can reveal.
Raskob has been with SBS for seven years and reports directly to SBS director of marketing Helen Kellie.
“After seven and a half years Katherine Raskob has resigned from SBS to take up a great opportunity to head up the marketing for a new digital start up. Katherine has made an extraordinary contribution as Group Marketing Manager and we wish her the very best of luck in this exciting new phase of her career,” said Kellie, who confirmed that the change would see a some changes to senior roles in the department.
“Katherine’s departure has given us an opportunity to take stock of the current marketing communications function and, rather than finding a direct replacement, we’ve restructured the team to have more specific leadership of each of the marketing and communications teams individually, promoting two team members internally.”
Under the changes Jessica Harris, SBS’s corporate communications manager, is promoted to a new role of head of group communications, while Jo McAlister, head of marketing for SBS Subscription TV will fill a new role of head of group marketing.
“This is a brilliant outcome for SBS, and I look forward to working more closely with Jess and Jo when they move into their new roles from the beginning of May,” said Kellie.
Prior to joining SBS in 2007 Raskob was a principal consultant at Mondo Search and prior to that held senior marketing roles at the Australian Trade Commission and at the Sydney Symphony.
“My time at SBS has been marked by exciting challenges and great successes within a constantly changing media landscape. I’m incredibly proud of the brand, marketing and communications outcomes my 50 plus strong team has achieved over the years and will be sad to say goodbye”, said Raskob.
McAlister has been with SBS since 2011 where she joined from the Seven Network, while Harris has been with the broadcaster for two years and previously worked for Labor federal minister Tony Burke.
The change in the SBS marketing teams comes just weeks after SBS moved its creative and media account to Naked Communications ending its long association with the Razor Group.
Nic Christensen
