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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
Seven axes Leckie’s ‘shit show’ Cougar Town
Seven boss David Leckie’s hubristic comments about the network’s ability to turn any show into a hit have ended with the embarrassing decision to axe Cougar Town before the end of its run.
Back in February, Leckie gave an interview to promote Matthew Johns’ new NRL show and told The Sunday Telegraph:
“OK, the Cougar Town, it’s a shit show but we promote it and we get nearly 1.4 million watching it. If we can promote Cougar Town, we can promote Matthew Johns. We’re going to promote the shit out of this fucking show.”
Recent weeks saw Cougar Town – which features Courteney Cox as a divorcee returning to the dating scene – slip from 708,000 a fortnight ago to a new low of 626,000 last week.
TV Tonight reports that Cougar Town, and How I Het Your Mother will be replaced on Thursdays by Criminal Minds, which Seven also runs on Wednesdays.
April 28th, 2010 at 10:47 am
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Comments
28 Apr 10
10:55 am
You mean people don’t want to watch a 40 something play out her insecurities?? It should have been a reality TV show THEN it would have captured eyeballs.
29 Apr 10
11:35 am
There are other things I’d rather watch a 40somerthing Courtney Cox play with than her insecurities… and THAT would certainly boost the ratings back up!
29 Apr 10
1:51 pm
The shower is just terrible. I barely made it through the first episode and definitely did not watch any subsequent ones.
29 Apr 10
2:26 pm
Annoyed that they are taking off the new eps of How I Met Your Mother because it ran after Cougar Town…it was rating well until they move it to a later time slot because of the “shit show” that was before it.
29 Apr 10
2:26 pm
Wish Ten would axe MasterChef
29 Apr 10
3:58 pm
It is going to be a very exciting ratings 2010. Master Chef is just holding up 10. Nine is truly back as a contender. And seven are dependent on feeding the Desp Housewife Audience to make in roads back into the ratings. It’s going to be a close race.
29 Apr 10
9:30 pm
Cougar Town is hilarious! I understand it doesn’t appeal to males (like the Matty John’s show… what a joke!) but the decision to cancel was a ‘shit’ decision by Leckie. Hugely disappionting. I think we have done the crime and medical shows to death so do they really need to be continuously repeated! I won’t be watching Ch7 on Thursday nights again.
29 Apr 10
9:43 pm
Very unhappy. This was a great show. Leckie is clueless. Axe him and bring in a channel 7 leader that knows what they are doing.
30 Apr 10
11:57 am
I wish I had one of those set top ratings boxes so I didnt have to put up with all the master chefs and Australias got talent crap. I swear there is a television consiracy against shows that I like!
I LOVED Cougar town and How I met your Mother, they better at least start showing them on 7two!!
30 Apr 10
4:48 pm
Typical, typical typical, another show finds a hard core following of 600,000 and it’s dumped. It may not be doing the big numbers, but it was still delivering a good audience.
At least Nine have finally realised that GO is more than capable of delivering an audience for programmes that deliver these smaller but loyal audiences. Hopefully 7Two will follow suit.
All I know is, thank god for the ABC, SBS and the launch of GO, as the core FTA channels continue to churn out more homogenous rubbish that appeals to the broadest audience.
30 Apr 10
11:28 pm
What we need is more cop shows, medical shows and reality tv shows.
More talent shows with very talented judges: like Kyle Sandilands and Danni Minogue.
In fact, that leads me to a point.
If Australia’s highest rating talent show is judged by Kyle Sandilands and Danni Minogue, what the fuck does that say about our country?
1 May 10
11:17 pm
Cougar Town never had 708,000 viewers.
Raw data showed that it actually was on in only 74 of the 1100 homes which have Oztam ratings boxes
If 3 people in each of those 74 metered homes were watching Cougar Town, then the total guaranteed audience was 222 people. Extrapolated data is unreliable and guesswork at best.
Oztam, Neilsen and McNair Anderson always admitted that the methodology and sampling variance affected numbers and when questioned directly admitted that (following from B&T) “no one really knows how many people are actually watching anything. We can only take a guess”.
Coles and McDonalds have what is known as “ASR” Accurate Statistical Reporting.
McDonalds ASR shows how many Cheeseburgers (for example) were sold across all stores in Australia during the previous 24 hours. It is accurate because money was paid for each item. Each cheeseburger was registered. The category total for that item for the 24 Jan 2009 was 367,600 including 15,439 that were sold as part of a Happy Meal.
If Oztam did the data, it would only have boxes in 90 McDonalds stores. Oztam would show that, based on extrapolated data sampling of 90 stores, 943,700 cheeseburger were sold that day, when we know that it was closer to 367,000
No one can say that 708,000 people watched Cougar Town. The only thing that anyone can say for sure is that possibly 222 people were tuned in – but then again, if each of those metered houses only had 1 person in it, maybe there were only 74 people tuned in.
One of them – wasn’t David Leckie.
1 May 10
11:22 pm
Oh please no, I’m sick of switching channels and finding the same cop shows, law shows or medical shows on every single channel. I agree that Cougar Town was boring, but there has to be something better than the fall back genres in its place.
Which is exactly why I love love LOVE shows like Sea Patrol and Packed To the Rafters
12 May 10
12:22 am
I actually enjoyed watching Cougar Town. I thought it was funny! To replace it with Criminal Minds (which is just ANOTHER bullshit crime spoof of CSI) is ridiculous!!! I seriously HATE how these networks cut shows mid-series because of ratings… And you wonder why people end up paying for Foxtel/Austar?!?! Because free-tv is absolute SHIT!
12 May 10
7:52 am
If TV stations had a better idea of what audiences would be attracted to specific shows, not only would they be able to monetise success from when it occurred (instead of having to wait a year in the crazy world of the current trading approach), but they wouldn’t have to schedule and then pull shows that disappoint not only those that don’t like the show, but the few that do.
12 May 10
10:08 am
@ Chris Walton…. Mate if you can find a formula that works that handy piece of stuff out then let me know. I will see to it that your name appears in a ranking list somewhere around that of B. Gates and S. Jobs. And for only a small % too! Trust me I’m in sales.
13 May 10
9:17 pm
I can tell you there were more than bloody 74 people tuned in. Maybe everyone didn’t like it, but I know a lot of people who did! I miss Cougartown giving me Thursday night TV satisfaction! It was a fun show, instead of murder, blood and death!!!
13 May 10
11:44 pm
@R.Mugobme – mate, we have. Give me a call.
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