Ratings year sees Seven win overall audience battle and Nine win key advertising demographics
Nine and Seven have shared the honours in the 2012 ratings year which officially came to an end at the weekend.
Nine won the year in the key advertising demographics of 16-39, 18-49 and 25-54 while Seven won across total viewers.
Because of lower ratings over the summer and during easter, the networks agree to only officially do battle for 40 weeks of the year.
Seven won 30 of the 40 weeks in total people, leaving Nine to claim 10 weeks across the five city metro markets, according to consolidated data from OzTAM.
In 16-39, Nine beat Seven by 25 weeks to 13, with Ten winning two weeks. In 18-49 Nine beat Seven by 22 to 18 weeks. And in 25-54 Nine beat Seven 21 to 19 weeks. These figures include the Olympics.
Excluding the Olympics, Nine and Seven tied in the 25-54 demo.
Nine also claimed year-on-year audience growth of 3.3% in total people while Seven dropped 0.8% and Ten dropped 12.8%.
Nine claimed the highest rating regular program with The Voice with its Tuesday show averaging a consolidated audience of 2.524m.
Seven had the top program in both Australian and US dramas with Packed to the Rafters averaging 1.555m and Revenge averaging 1.736m, while Nine had the top Australian movie with Beaconsfield rating 1.725m, followed by Ten’s Underground – The Julian Assange Story which rated 1.474m on consolidated ratings. Nine also had the top local mini-series with Howzat! Kerry Packers War which averaged 2.09m across its two night run.
1 THE VOICE – TUESDAY 9 2,524,000
2 THE VOICE – MONDAY 9 2,341,000
3 MY KITCHEN RULES – TUESDAY 7 1,948,000
4 MY KITCHEN RULES – MONDAY 7 1,909,000
5 MY KITCHEN RULES – WEDNESDAY 7 1,838,000
6 MY KITCHEN RULES – THURSDAY 7 1,825,000
7 THE BLOCK – SUNDAY 9 1,738,000
8 REVENGE 7 1,736,000
9 MY KITCHEN RULES – SUNDAY 7 1,733,000
10 DOWNTON ABBEY 7 1,643,000
11 THE X FACTOR – TUESDAY 7 1,617,000
12 THE X FACTOR – HOME VISITS 7 1,587,000
13 THE X FACTOR – RESULTS 7 1,569,000
14 THE X FACTOR – MONDAY 7 1,565,000
15 THE X FACTOR – PERFORMANCE 7 1,562,000
16 PACKED TO THE RAFTERS 7 1,555,000
17 THE X FACTOR – WEDNESDAY 7 1,548,000
18 THE BLOCK – MONDAY 9 1,508,000
19 THE BLOCK – TUESDAY 9 1,400,000
20 HAMISH & ANDY’S EURO GAP YEAR 9 1,391,000
21 MASTERCHEF – SUNDAY Ten 1,381,000
22 SEVEN NEWS – SUNDAY 7 1,365,000
23 NINE NEWS – SUNDAY 9 1,350,000
24 THE BLOCK – WEDNESDAY 9 1,344,000
25 SUNDAY NIGHT 7 1,336,000
26 THE BLOCK – THURSDAY 9 1,323,000
27 THE BIG BANG THEORY 9 1,318,000
28 UNDERBELLY: BADNESS 9 1,297,000
29 60 MINUTES 9 1,294,000
30 HOUSE HUSBANDS 9 1,285,000
31 MASTERCHEF – TUESDAY Ten 1,276,000
32 MASTERCHEF – MONDAY Ten 1,273,000
33 NEW TRICKS ABC1 1,272,000
34 MASTERCHEF – WEDNESDAY Ten 1,249,000
35 AUSTRALIA’S GOT TALENT – MONDAY 7 1,239,000
36 WINNERS & LOSERS 7 1,238,000
37 BILLY CONNOLLY’S ROUTE 66 7 1,229,000
38 NEW TRICKS – FRIDAY ABC1 1,226,000
39 MASTERCHEF – THURSDAY Ten 1,224,000
40 SEVEN NEWS – MONDAY-FRIDAY 7 1,211,000
41 SEVEN NEWS – SATURDAY 7 1,201,000
42 DANCING WITH THE STARS 7 1,196,000
43 CALL THE MIDWIFE ABC1 1,167,000
44 BIKIE WARS: BROTHERS IN ARMS Ten 1,165,000
45 MODERN FAMILY – TUEDAYS Ten 1,148,000
46 NINE NEWS – MONDAY-FRIDAY 9 1,134,000
47 AUSTRALIA’S GOT TALENT – WEDNESDAY 7 1,113,000
48 SURVEILLANCE OZ 7 1,112,000
49 AUSTRALIA’S GOT TALENT – TUESDAY 7 1,105,000
50 PLEASE MARRY MY BOY 7 1,103,000
51 THE GREAT BARRIER REEF 9 1,098,000
52 MIDSOMER MURDERS ABC1 1,093,000
53 THE BLOCK – UNLOCKED 9 1,092,000
54 MRS. BROWN’S BOYS – SUNDAY 7 1,091,000
55 MRS. BROWN’S BOYS 7 1,090,000
56 BIG BROTHER – LIVE NOMINATIONS 9 1,083,000
57 HIGHWAY PATROL – WEDNESDAY 7 1,082,000
58 CRIMINAL MINDS 7 1,068,000
59 TODAY TONIGHT 7 1,068,000
60 BIG BROTHER – TUESDAY 9 1,067,000
61 GRUEN PLANET ABC1 1,065,000
62 ONCE UPON A TIME 7 1,065,000
63 THE FORCE 7 1,064,000
64 BORDER SECURITY 7 1,062,000
65 BONES 7 1,060,000
66 BIG BROTHER – MONDAY 9 1,047,000
67 BIG BROTHER – LIVE EVICTION 9 1,043,000
68 BONES – WEDNESDAY 7 1,036,000
69 BIG BROTHER – WEDNESDAY 9 1,032,000
70 DEATH IN PARADISE-EV ABC1 1,028,000
71 AFL: FRIDAY NIGHT FOOTBALL FINALS 7 1,026,000
72 AIR WAYS 7 1,024,000
73 THE AMAZING RACE AUSTRALIA 7 1,022,000
74 OFFSPRING Ten 1,014,000
75 NINE NEWS – SATURDAY 9 1,014,000
76 AFL: SATURDAY NIGHT FOOTBALL FINALS 7 1,013,000
77 BETTER HOMES AND GARDENS 7 1,009,000
78 BEAUTY AND THE GEEK AUSTRALIA 7 1,008,000
79 MISS FISHER’S MURDER MYSTERIES ABC1 1,002,000
80 A CURRENT AFFAIR 9 1,000,000
81 HOMELAND Ten 1,000,000
82 MODERN FAMILY Ten 997,000
83 GRUEN SWEAT ABC1 995,000
84 DYNAMO: MAGICIAN IMPOSSIBLE 7 987,000
85 GRAND DESIGNS ABC1 985,000
86 THE DIAMOND QUEEN ABC1 984,000
87 THE FORCE (R) 7 980,000
88 CRIMINAL MINDS – THURSDAY 7 979,000
89 HOME AND AWAY 7 978,000
90 NEW TRICKS (R ABC1 978,000
91 MASTERCHEF ALL STARS – THURSDAY Ten 976,000
92 BIG BROTHER – THURSDAY 9 973,000
93 ABC NEWS – MONDAY-FRIDAY ABC1 971,000
94 THE FARMER WANTS A WIFE – WEDNESDAY 9 962,000
95 HOMELAND – EPISODE 2 Ten 961,000
96 ONCE UPON A TIME – SUNDAY 7 959,000
97 RAKE ABC1 957,000
98 NCIS Ten 954,000
99 SHERLOCK 9 945,000
100 THE BIG BANG THEORY – MONDAY 9 944,000
Quick question of clarification. What do you percentages relate to? Commercial FTA, All FTA, All TV inlcuding Pay?
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What about the Olympics? No mention of what that did??
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What about SBS? Every free to air network was mentioned except them, realise they don’t the dumbed-down content for the masses but surely they’ve earned a mention in terms of audience growth or decline?
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9 also won the year in the key advertising markets of Sydney, Melbourne and Brisbane. National figures are somewhat misleading.
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