Ratings year sees Seven win overall audience battle and Nine win key advertising demographics

sevennine logoNine and Seven have shared the honours in the 2012 ratings year which officially came to an end at the weekend.

Nine won the year in the key advertising demographics of 16-39, 18-49 and 25-54 while Seven won across total viewers.

Because of lower ratings over the summer and during easter, the networks agree to only officially do battle for 40 weeks of the year.

Seven won 30 of the 40 weeks in total people, leaving Nine to claim 10 weeks across the five city metro markets, according to consolidated data from OzTAM.

In 16-39, Nine beat Seven by 25 weeks to 13, with Ten winning two weeks. In 18-49 Nine beat Seven by 22 to 18 weeks. And in 25-54 Nine beat Seven 21 to 19 weeks. These figures include the Olympics.

Excluding the Olympics, Nine and Seven tied in the 25-54 demo.

Nine also claimed year-on-year audience growth of 3.3% in total people while Seven dropped 0.8% and Ten dropped 12.8%.

Nine claimed the highest rating regular program with The Voice with its Tuesday show averaging a consolidated audience of 2.524m.

Seven had the top program in both Australian and US dramas with Packed to the Rafters averaging 1.555m and Revenge averaging 1.736m, while Nine had the top Australian movie with Beaconsfield rating 1.725m, followed by Ten’s Underground – The Julian Assange Story which rated 1.474m on consolidated ratings. Nine also had the top local mini-series with Howzat! Kerry Packers War which averaged 2.09m across its two night run.

The most-watched regular 100 TV shows in Australia in 2012:

1 THE VOICE – TUESDAY 9 2,524,000

2 THE VOICE – MONDAY 9 2,341,000

3 MY KITCHEN RULES – TUESDAY 7 1,948,000

4 MY KITCHEN RULES – MONDAY 7 1,909,000

5 MY KITCHEN RULES – WEDNESDAY 7 1,838,000

6 MY KITCHEN RULES – THURSDAY 7 1,825,000

7 THE BLOCK – SUNDAY 9 1,738,000

8 REVENGE 7 1,736,000

9 MY KITCHEN RULES – SUNDAY 7 1,733,000

10 DOWNTON ABBEY 7 1,643,000

11 THE X FACTOR – TUESDAY 7 1,617,000

12 THE X FACTOR – HOME VISITS 7 1,587,000

13 THE X FACTOR – RESULTS 7 1,569,000

14 THE X FACTOR – MONDAY 7 1,565,000

15 THE X FACTOR – PERFORMANCE 7 1,562,000

16 PACKED TO THE RAFTERS 7 1,555,000

17 THE X FACTOR – WEDNESDAY 7 1,548,000

18 THE BLOCK – MONDAY 9 1,508,000

19 THE BLOCK – TUESDAY 9 1,400,000

20 HAMISH & ANDY’S EURO GAP YEAR 9 1,391,000

21 MASTERCHEF – SUNDAY Ten 1,381,000

22 SEVEN NEWS – SUNDAY 7 1,365,000

23 NINE NEWS – SUNDAY 9 1,350,000

24 THE BLOCK – WEDNESDAY 9 1,344,000

25 SUNDAY NIGHT 7 1,336,000

26 THE BLOCK – THURSDAY 9 1,323,000

27 THE BIG BANG THEORY 9 1,318,000

28 UNDERBELLY: BADNESS 9 1,297,000

29 60 MINUTES 9 1,294,000

30 HOUSE HUSBANDS 9 1,285,000

31 MASTERCHEF – TUESDAY Ten 1,276,000

32 MASTERCHEF – MONDAY Ten 1,273,000

33 NEW TRICKS ABC1 1,272,000

34 MASTERCHEF – WEDNESDAY Ten 1,249,000

35 AUSTRALIA’S GOT TALENT – MONDAY 7 1,239,000

36 WINNERS & LOSERS 7 1,238,000

37 BILLY CONNOLLY’S ROUTE 66 7 1,229,000

38 NEW TRICKS – FRIDAY ABC1 1,226,000

39 MASTERCHEF – THURSDAY Ten 1,224,000

40 SEVEN NEWS – MONDAY-FRIDAY 7 1,211,000

41 SEVEN NEWS – SATURDAY 7 1,201,000

42 DANCING WITH THE STARS 7 1,196,000

43 CALL THE MIDWIFE ABC1 1,167,000

44 BIKIE WARS: BROTHERS IN ARMS Ten 1,165,000

45 MODERN FAMILY – TUEDAYS Ten 1,148,000

46 NINE NEWS – MONDAY-FRIDAY 9 1,134,000

47 AUSTRALIA’S GOT TALENT – WEDNESDAY 7 1,113,000

48 SURVEILLANCE OZ 7 1,112,000

49 AUSTRALIA’S GOT TALENT – TUESDAY 7 1,105,000

50 PLEASE MARRY MY BOY 7 1,103,000

51 THE GREAT BARRIER REEF 9 1,098,000

52 MIDSOMER MURDERS ABC1 1,093,000

53 THE BLOCK – UNLOCKED 9 1,092,000

54 MRS. BROWN’S BOYS – SUNDAY 7 1,091,000

55 MRS. BROWN’S BOYS 7 1,090,000

56 BIG BROTHER – LIVE NOMINATIONS 9 1,083,000

57 HIGHWAY PATROL – WEDNESDAY 7 1,082,000

58 CRIMINAL MINDS 7 1,068,000

59 TODAY TONIGHT 7 1,068,000

60 BIG BROTHER – TUESDAY 9 1,067,000

61 GRUEN PLANET ABC1 1,065,000

62 ONCE UPON A TIME 7 1,065,000

63 THE FORCE 7 1,064,000

64 BORDER SECURITY 7 1,062,000

65 BONES 7 1,060,000

66 BIG BROTHER – MONDAY 9 1,047,000

67 BIG BROTHER – LIVE EVICTION 9 1,043,000

68 BONES – WEDNESDAY 7 1,036,000

69 BIG BROTHER – WEDNESDAY 9 1,032,000

70 DEATH IN PARADISE-EV ABC1 1,028,000

71 AFL: FRIDAY NIGHT FOOTBALL FINALS 7 1,026,000

72 AIR WAYS 7 1,024,000

73 THE AMAZING RACE AUSTRALIA 7 1,022,000

74 OFFSPRING Ten 1,014,000

75 NINE NEWS – SATURDAY 9 1,014,000

76 AFL: SATURDAY NIGHT FOOTBALL FINALS 7 1,013,000

77 BETTER HOMES AND GARDENS 7 1,009,000

78 BEAUTY AND THE GEEK AUSTRALIA 7 1,008,000

79 MISS FISHER’S MURDER MYSTERIES ABC1 1,002,000

80 A CURRENT AFFAIR 9 1,000,000

81 HOMELAND Ten 1,000,000

82 MODERN FAMILY Ten 997,000

83 GRUEN SWEAT ABC1 995,000

84 DYNAMO: MAGICIAN IMPOSSIBLE 7 987,000

85 GRAND DESIGNS ABC1 985,000

86 THE DIAMOND QUEEN ABC1 984,000

87 THE FORCE (R) 7 980,000

88 CRIMINAL MINDS – THURSDAY 7 979,000

89 HOME AND AWAY 7 978,000

90 NEW TRICKS (R ABC1 978,000

91 MASTERCHEF ALL STARS – THURSDAY Ten 976,000

92 BIG BROTHER – THURSDAY 9 973,000

93 ABC NEWS – MONDAY-FRIDAY ABC1 971,000

94 THE FARMER WANTS A WIFE – WEDNESDAY 9 962,000

95 HOMELAND – EPISODE 2 Ten 961,000

96 ONCE UPON A TIME – SUNDAY 7 959,000

97 RAKE ABC1 957,000

98 NCIS Ten 954,000

99 SHERLOCK 9 945,000

100 THE BIG BANG THEORY – MONDAY 9 944,000

Comments


  1. Double Page Fred
    3 Dec 12
    2:21 pm

  2. Quick question of clarification. What do you percentages relate to? Commercial FTA, All FTA, All TV inlcuding Pay?

  3. ratSrepuS2619
    3 Dec 12
    2:33 pm

  4. What about the Olympics? No mention of what that did??

  5. Keithy
    3 Dec 12
    4:05 pm

  6. What about SBS? Every free to air network was mentioned except them, realise they don’t the dumbed-down content for the masses but surely they’ve earned a mention in terms of audience growth or decline?

  7. cba
    3 Dec 12
    4:27 pm

  8. 9 also won the year in the key advertising markets of Sydney, Melbourne and Brisbane. National figures are somewhat misleading.