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	<title>Comments on: Seven inches ahead of Nine in Monday ratings</title>
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	<link>http://mumbrella.com.au/seven-inches-ahead-of-nine-in-monday-ratings-20730</link>
	<description>Everything under Australia’s media and marketing umbrella</description>
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		<title>By: John Grono</title>
		<link>http://mumbrella.com.au/seven-inches-ahead-of-nine-in-monday-ratings-20730#comment-35254</link>
		<dc:creator>John Grono</dc:creator>
		<pubDate>Thu, 01 Apr 2010 12:17:00 +0000</pubDate>
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		<description>I&#039;ll have a guess Gordon.   Because it&#039;s the only medium that can get you over a million people in 15 seconds?   Call me silly, but there is still value in that!</description>
		<content:encoded><![CDATA[<p>I&#8217;ll have a guess Gordon.   Because it&#8217;s the only medium that can get you over a million people in 15 seconds?   Call me silly, but there is still value in that!</p>
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		<title>By: Gordon Whitehead</title>
		<link>http://mumbrella.com.au/seven-inches-ahead-of-nine-in-monday-ratings-20730#comment-33377</link>
		<dc:creator>Gordon Whitehead</dc:creator>
		<pubDate>Tue, 16 Mar 2010 05:04:58 +0000</pubDate>
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		<description>Please explain can some explain to me why we are still talking about market share for free-to-air TV channels? 

Why don&#039;t we talk about declining viewer numbers compared to last year? And why don&#039;t we talk about the cost to advertisers of placing 30 sec or 15 sec TVC&#039;s for less reach?</description>
		<content:encoded><![CDATA[<p>Please explain can some explain to me why we are still talking about market share for free-to-air TV channels? </p>
<p>Why don&#8217;t we talk about declining viewer numbers compared to last year? And why don&#8217;t we talk about the cost to advertisers of placing 30 sec or 15 sec TVC&#8217;s for less reach?</p>
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		<title>By: someonehadtosayit</title>
		<link>http://mumbrella.com.au/seven-inches-ahead-of-nine-in-monday-ratings-20730#comment-33370</link>
		<dc:creator>someonehadtosayit</dc:creator>
		<pubDate>Tue, 16 Mar 2010 04:18:35 +0000</pubDate>
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		<description>Well, my wife can&#039;t be in the ratings pool then because she&#039;d never put seven inches ahead of nine, ark ark</description>
		<content:encoded><![CDATA[<p>Well, my wife can&#8217;t be in the ratings pool then because she&#8217;d never put seven inches ahead of nine, ark ark</p>
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