Seven’s Jersey Shore breasts breach ad rules
Pic courtesy of Collective Shout
Seven has been found guilty of breaching advertising rules on sexual imagery in an outdoor poster to promote Italian-American reality show Jersey Shore featuring a large breasted woman in a bikini with the message “100% guidette”.
The network argued that its ad for the 7Mate show went no further than others that had previously been cleared by the Advertising Standards Board.
But the ASB ruled: “The Board noted the complainants’ concerns that the advertisement objectifies women. The Board noted that the advertisement depicts the woman without a head and that this can be an indication that the image is objectifying. In addition, the Board noted that the advertisement is predominantly the image of a woman’s breasts and torso.”
“The Board noted that the advertisement appears in bus shelters and has a broad audience which includes children and that in this context noting the size of the advertisement, the unavoidable focus for the viewing audience is the woman’s breasts. The Board considered that this level of nudity is confronting in the context.
“Overall the Board considered that the close up image of the woman’s breasts, with her top being undone, did amount to an advertisement that does not treat sex, sexuality and nudity with sensitivity to the relevant broad audience.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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“Italian-American reality show Jersey Shore”??? How do they justify calling it Italian-American??
Muff garbage!!!
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so where’s the poster?
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This little bad boy is DEFINATELY going to be the most viewed article in today’s Mumbrella newsletter… And just like me, you all thought that the article would provide a ‘sample’ of the said ad… Damn.
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Hi No Better Than Anyone,
Sadly we’ve thus far been unable to get hold of the ad. Can anyone help?
Cheers,
Tim – Mumbrella
Ha. That’s the reason I clicked. Sadly, no ad!
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I feel like I am stepping back into Victoria Days….We all go to the museums and can see nudes of any description…however you put a poster of a torso and its objectifying women…Grow Up!
Just keeps those morons that look at dirty pictures all day in a job..!
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Hi Tim,
Someone posted this image on Collective Shout’s Facebook some time ago. Our supporters have made complaints about the ad. You can access the image here:
http://www.facebook.com/photo......38;theater
If you need me to email it to you, just let me know.
Regards,
Melinda Liszewski
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It is interesting that complaints against this ad have been upheld, yet complaints against this ad have been dismissed.
http://collectiveshout.org/201.....campaigns/
Both ads feature headless, airbrushed images of women with focus on breasts. Both ads objectify women.
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Thanks Melinda,
Now updated. Much appreciated.
Tim – Mumbrella
Isn’t there a 100% Guido version with a naked male torso nipples and all???? Ban that instead dear old Nanny… Where’s a Paul Hogan anyhow have a Winfield ad when you need it!
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That picture looks just like the cover of a soft porn magazine. How is it that Channel 7 missed that?
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overreactive. Lads mags get away with every issue.
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Absolutely nothing wrong with that poster…can we have the male version PLLLLEASSE!!!!
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So I take it the ASB will be banning all ads from swim wear company’s and any depictions of people at the beach this coming summer?
There is nothing wrong with this ad. Australia is fast becoming a ridiculous nanny state.
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Men wouldn’t get upset if it was showing the sixpack of The Situation from Jersey Shore with his head lopped off…
http://www.watchmojo.com/blogs.....uation.jpg
Despite most of us not remotely having a six or 8 pack.
Women – men like to look at your boobs and regard you as sex objects – they did this before the written word came along.
It doesn’t mean you don’t have other values or qualities but men notice women sexually and let’s face it every time the cute office boy with the buns of steel walks through the office, the chicks go crazy perving.
Hey diet coke ads are all about women perving on half naked men:
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So Adshel are at it again, yet another one slips through their approval process… did someone say rip n roll?
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