Seven’s Vertical Video Syndrome
Dr Mumbo fears Seven has been afflicted with Vertical Video Syndrome in launching its Plus7 streaming service.
Its online promo video features a bus-load of delighted commuters watching their phones, all of them in the dreaded vertical mode which reduces video to the size of postage stamp.
Most people we know flip their phone to the content-loving landscape mode, a prescription Seven might like to apply.
If Seven has any doubts about the evils of VVS – Vertical Video Syndrome – we suggest they watch this important public service announcement.
Wasn’t one of the big take outs from Cannes this year is that there is a trend towards vertical video (because apparently turning your phone slightly is becoming a nuisance and largely driven by Snapchat, Meerkat and Periscope)?
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Dave, a lot of content (especially crowdsourced) is now produced in vertical format because the people filming it aren’t pedantic about holding their phones in landscape versus portrait. If you’re watching vertical video, holding your device vertically makes sense. But most content is still filmed horizontally, and I assume Seven’s is universally in this category.
Big emerging market in vertically-filmed pornography though, because the customer can see the performer’s entire body.
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