Sexist Nando’s breast ad is banned
Another Nando’s ad has falled foul of the Advertising Standards Bureau – this time featuring a dim woman whose breasts are so large that she can’t see her chips.
A complaint that the ad encouraged discrimination against women was upheld, meaning that the ad – for the “Classic Double Breast Burger” has been pulled.
ASB CEO Fiona Jolly said: “While the Board recognised the intended humour, it also considered a significant proportion of the community would be offended and find there was an element of sexuality and objectification of women that was concerning.”
In Nando’s submission, the company claimed it had behaved with “sensitivity to the relevant audience”. It added: “As a company, we are very proud of our irreverent brand nature.”
It is not the first time that Nando’s has been accused of sexist advertising. A 2007 ad by CHE featuring a stripper was the most complaiend about advertisement of the year.
Last month Nando’s shifted its ad account to Sphere advertising, which has launched new work today.
Meanwhile, an internet ad for ANZ Banking Group aimed at women to encourage awareness and confidence about money was cleared. “In this case the Board dismissed complaints, noting advertisers have the right to choose their target market and that in this case the focus on women was not derogatory and did not amount to discrimination against men,” said Jolly.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Shouldn’t the opening line read “fallen fowl”?!
Just “chicken-up” on your grammar …
(tumbleweed … distant church bells chime …)
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I get where the board is coming from but you can’t deny that it is hysterical….
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I think you should be offering your colleagues in editorial some tips there, Adam.
Still I imagine that everybody working on the shoot for this ad on the day must have been very proud of the lving they were making.
Cheers,
Tim – Mumbrella
And Lauren, I think I might have to choose to deny precisely that… but you are, of course, entitled to your own opinion.
Cheers,
Tim – Mumbrella
That’s a South African ad.
And a pretty bad one at that!
So I suspect both CHE and Sphere may be innocent parties here.
By the way, I’m no fan of new Portugasm campaign either.
Just who is the Nando’s target market anyway?
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The really objectionable aspect of this ad is that Nando’s would think to run a South African ad here, without even bothering to reshoot it with Aussie accents? And it feels slightly racist to me.
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By the way, here’s the credits for the spot: http://www.bestadsontv.com/ad_details.php?id=16997
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WHAT are the ASB thinking?
This isn’t OK by the them but Cokes ‘truth’ campaign was?
Nandos – start collecting email addresses and take your campaigns online only.
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Why is this ad hysterical?
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Could it be any worse?
Seems that the likes of Oportos, Nandos and Red Rooster are destined to deliver Eritreavably poor material from here to eternity.
*groan*
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isnt this ad old? i saw it ages ago online!
been checking out the oportos’s “portugasm” website yesterday. i like the name, but that’s about it. their microsite doesn’t really do it for me
http://www.portugasm.com/
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It will now be a YouTube sensation and get more eyeballs than if it ever screened. 🙂
Clever.
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I don’t find the ad offensive.
What I DO find offensive, is the fact that it was pulled off-air to satisfy a couple of hairy-legged feminazis.
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And that the Australia board thought of the ad being sexist because of the double breasted burger innuendo? That’s a laugh! The way the model’s tongue works when searching for her straw suggestively looking at the waitress seems to me a totally come-on vibe
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Sorry, did somebody say something, was watching the ad
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I agree with Jonathan. ASB censorship gave more to the Nandos advert then Nandos would get from the TV advertising. There is a lot of controversy about Nandos adverts. Some websites are shocking militants against Nandos. At the end it is the taste of Nandos chicken we worry about. I like the reviews done by Australian Online Directory: http://www.website-marketing-a.....nandos.php
I also have my own blog about the Nandos topic http://nandos.blog.com/2009/03...../#comments. If the Nandos flamed grilled chicken is not good then women’s body in these silly adverts will not help them anyway.
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Take it easy people… they are just breasts. Since when are boobs in a singlet top so offensive? When did Australia lose its humour?
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Calm down people..since when are boobs offensive? Nando’s didnt show a naked lady or portray females in a negative light. When did Australians become so touchy???
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