Shake it Up Foundation re-enacts symptoms of Parkinson’s Disease with coffee shop stunt

To raise awareness of Parkinson’s Disease for Shake it Up Australia Foundation, Ogilvy placed wedges underneath coffee tables in Sydney so that the tables wobbled, re-enacting a common symptom of the disease – the shakes.

On each wedge, a message read: “It’s more than just the shakes.” When turned over, it read: “Thirty Australians are diagnosed with Parkinson’s disease every day. But thousands more are affected, from family to friends. You can help stop it at shakeitup.org.au“.

Peoples’ reactions to the stunt, which took place on World Parkinson’s Day on 11 April, were filmed and turned into a mini-documentary.

“Every day 30 Australians are diagnosed with Parkinson’s Disease,” said Clyde Campbell, founder of Shake It Up Australia Foundation. “We hope the outcome of the it’s More than just the Shakes Campaign will be to inspire Aussies to learn more about PD, volunteer, and donate…so that a cure can be found.”

“The mini-documentary has been uploaded onto YouTube and our greatest desire would be for it to go viral. We are  imploring everyone to view the footage and encourage their friends and families to support the cause too,” he said.

Comments


  1. Sam
    16 Aug 12
    10:54 am

  2. What a great idea – congratulations Ogilvy!

  3. CJ
    16 Aug 12
    11:32 am

  4. Nice! Great idea, great execution.

  5. Daniel-Jacob Santhou
    16 Aug 12
    11:38 am

  6. Brilliant. Simply brilliant. This day keeps getting better. I’ve come across some truly inspirational adverts with great messages.

    Reminds me of this other campaign for members of the public who were blind, and this agency came up with a perfume so that blind people could smell the scent and recognise those that have contributed to that campaign and initiative.

    I’m definitely sharing this one.

  7. Sam
    16 Aug 12
    11:41 am

  8. Did the camera operator also have Parkinson’s?

  9. Rex
    16 Aug 12
    2:14 pm

  10. Brilliance born out of simpilicty – great work

  11. Rex
    16 Aug 12
    2:15 pm

  12. Brilliance born out of simplicity

  13. Surry Hills
    16 Aug 12
    2:35 pm

  14. this is really clever, well done!

  15. Paddy
    16 Aug 12
    5:46 pm

  16. Great campaign

  17. Mr Corbett
    17 Aug 12
    9:23 am

  18. Fantastic – I wish I’d done that.

    Sam – you’re a twat.

  19. Sandra
    22 Aug 12
    6:41 am

  20. Great idea presented beautifully.