Share a Coke, BYO Cup Day, Mobile Medic and Pfizer: the tarmy campaign named twice on Promo & Activation Lions shortlist

Share a Coke looks like an early favourite to win a Lion for Australia at Cannes, with the name-on-a-bottle campaign named twice on the Promo & Activation Lions shortlist, adding to its two nominations in the Direct Lions.

Mobile Medic for the Australian Defence Force by Patts Melbourne was also nominated twice – as was BYO Cup Day for 7-Eleven by Leo Burnett Melbourne.

A PR agency also looks like doing well in this category, with One Green Bean’s Pfizer: the tarmy campaign for the drugs giant getting two nominations.

Other Aussie contenders include Euro RSCG Sydney’s attempt to sponsor the White House for Vanish Napisan and Steal Banksy for Art Series Hotels by Naked.

New Zealand agencies have managed to get more campaigns on the shortlist per number entered, with nine out of a total 42 entered making the cut, most from Colenso BBDO. By contrast, 14 out of 131 Australian entries made the shortlist.

They will compete in a field of 251 entries.

Shortlisted Australian and New Zealand entries:

Australia

  • Share a Coke for Coca-cola by Urban Sydney
  • Underdog day for Pedigree Dog Adoption by Whybins Sydney
  • Pfizer: the tarmy for Pfizer by One Green Bean
  • Mobile Medic for Australian Defence Force by GPY&R Melbourne
  • Mobile Medic for Australian Defence Force by GPY&R Melbourne
  • Share a Coke for Coca-cola by Urban Sydney
  • BYO cup day for 7-Eleven by Leo Burnett Melbourne
  • The surf club project for Dulux by Clemenger BBDO Melbourne
  • Sponsor the White House for Vanish Napisan Crystal White by Euro RSCG Sydney
  • Game signatures for Australian Football League by GPY&R Melbourne
  • Pfizer: the tarmy for Pfizer by One Green Bean
  • Steal Banksy for Art Series Hotels by Naked
  • Ikea Rent for Ikea by 303Lowe Sydney
  • BYO cup day for 7-Eleven by Leo Burnett Melbourne

New Zealand

  • Bleargh! Have a suck and stick it to them for Pak ‘N Save by DraftFCB New Zealand
  • The wine that sold beer for DB Breweries by Colenso BBDO New Zealand
  • Sorry about the twigs, folks for DB Breweries by Colenso BBDO New Zealand
  • The wine that sold beer for DB Breweries by Colenso BBDO New Zealand
  • Believe for Lion’s Steinlager by DDB New Zealand
  • Donation glasses for Pedigree adoption drive by Colenso BBDO New Zealand
  • Sorry about the twigs, folks for DB Breweries by Colenso BBDO New Zealand
  • Sorry about the twigs, folks for DB Breweries by Colenso BBDO New Zealand
  • Hell Pizza Roulette for Hell Pizza by Barnes, Catmur & Friends Auckland

The winners will be announced on Tuesday morning, Australian time.

Comments


  1. Hmm
    18 Jun 12
    9:28 am

  2. Ogilvy did Share a Coke, not Urban.

  3. Agree with Hmm
    18 Jun 12
    8:09 pm

  4. Yeah totally agree, was not Urban!

  5. in defence of Urban
    18 Jun 12
    10:54 pm

  6. Urban developed the experiential for Share a Coke. It ruled

  7. Frank
    20 Jun 12
    5:44 pm

  8. Ogilvy developed the experiential for Share a Coke. It ruled. Urban just executed it.