Sheridan: trust your skin
Sheridan has launched a campaign that encourages people to “Trust your skin” when selecting sheets.
The campaign, created by Banjo, features people lying between a pair of Sheridan sheets in a state of pleasure.
Sheridan GM Paul Gould said: “Our new advertising campaign will get Australians talking about sheets. The images continue Sheridan’s long tradition for a more risque approach to advertising.”
“Putting your body between a pair of sheets is one of the most sensory experiences your skin can have and we are asking Australians to trust their skin when selecting sheets,” he said.
The campaign will run in print and on billboards.
