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Siimon Reynolds joins Accelerator as director

Reynolds

Reynolds

Photon Group founder Siimon Reynolds has returned to the advertising industry as the director for Independent Melbourne-based agency Accelerator.

The appointment coincides with the agency’s brand relaunch as it aims to take a more “extroverted stance”.

Accelerator joint MD Phil Huzzard said in a statement: “We’re thrilled that Siimon has re-joined the industry with us. It’s an affirmation for our team of the hard work that’s been put in to evolve the business over the last 12 months. Siimon will be invaluable in helping us take the next step in growing the business, which will be a focus of his role with us.”

Reynolds joins the agency after a number of years working as a business mentor and most recently as Chairman for the Inabox Group. In the past he has worked for OMG for two years as an executive chairman and he was also the co-founder and executive director of The Photon Group for seven years.

In a statement Reynolds said: “Accelerator is a company set for some really big things.

“It’s a solid business with great ideas and what I think is the right philosophy. It has great clients and a strong, multi-skilled team. I think it’s ready to become a big name.”

Huzzard has said Reynolds will work with Accelerator’s leadership “to build the skills and structures to become a leading independent agency”.

He said: “He’s already making a difference by pushing us to look more laterally and creatively at how we lift our clients’ marketing performance.”

On the new-look Accelerator Huzzard said: “This is partly about us acknowledging the evolution of the firm. But it’s also us demonstrating leadership – sharing more knowledge and being a more visible and relevant presence in the industry.”

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