Singo: Ad industry is full of druggy idiots; Daily Tele: He’s right
Pot-smoking, coke-snorting media planners are failing to book radio ads media professionally, veteran adman John Singleton has claimed.
Speaking after the success of his Macquarie Radio Network in yesterday’s first ratings release of the year, he told Sydney’s Daily Telegraph:
“The ad agencies used to be run by young guys who, between smoking pot and snorting coke, would place clients with the stations they listened to. Now those clients have worked out no one listens to them anymore so they’ve sacked the agencies and come to us direct.”
The Telegraph’s comment column offers its own take on Singo’s remarks, telling readers: “It’s worth listening to Singleton’s latest theories on the state of the advertising industry and its media clients. It sounds to us, on a couple of matters particularly, as though Singleton could be on to something.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Possibly true to some degree. “Why?” is a pertinent question though.
Maybe they’re understimulated by their work?
Maybe they have short attention spans?
Maybe they use it for creative inspiration?
Maybe they’re OVERpaid?
Or overworked and they need some kind of release?
Maybe they’re using drugs for escapism?
Maybe they don’t have fulfilling personal lives?
Maybe they’re scared? Bored?
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Media planners don’t get paid enough to have coke habits. Speed? Maybe.
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would Singo mind if they were having long drunkard sessions drinking his brands and betting all afternoon on his horses?
Like this is new – does anyone remember advertising in the 80’s/90’s? – I was there and I can’t remember much!
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Not sure a media buyer on $40k has enough disposable income to afford coke
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The bit that pisses me off a bit is the Telegraph perpetuating it and saying it’s true.
I’m looking forward to when their rep next comes into the agency…
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Hey, if all media planners were coke snorting, Tourism Australia ads would be on Hawaiian TV stations. John Singleton must have been on coke when he dreamt this absurd idea of bashing media planners. Not that I am not a media planner but I don’t do coke …
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Pissed when he said it?
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Was it that long ago when John was sculling beer and punching people out at the “6 o’clock swill” and random pubs across Sydney’s CBD?
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What a revelation!I feel completely in the know now… Cheers
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HI! can you please tell me why is it mail of interest is mot published on your site?
Thanks I look forward to your reply
Cheers
Paul Harmer
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Press release 101
“Clients are really sick of .
are .
We’ve been flooded with enquiries.
For a colourful quote call this number ”
Simple. Works every time.
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What I meant to say was this …
Press release 101
“Clients are really sick of (competitor’s name here)
(competitor’s name here) are (something negative like too old or too young).
We’ve been flooded with enquiries.(Everyone is making the switch. It’s a no brainer)
For a colourful quote call this number (remember to swear)”
Simple. Works every time.
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Good on you Singo – you should know!
There have been many stories going around of white powder on your old boardroom table (and that was after you outsourced your media department).
Some clients and agencies actually do buy your stations – but they buy it for the reasons of environment and audience – Not because they want to fill your coffers, or placate your rantings!
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Ha ha ha – Singo is so out of touch…
They are all into E’s than anything else. It’s all they can afford!
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a hate filled rant by a senile old man – sounds just like one of his stations
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