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Opinion
Video: How to win new business
Mumbrella Question Time saw the panel asked the secrets of winning new business. Read more »
Let’s stop the anonymous vitriol
In this guest posting, Peter Bray, boss of The Brand Shop, takes issue with negative comments from anonymous posters on Mumbrella and elsewhere.
There are very few ads that I vehemently dislike. There are also very few ads that I really love. But most ads I see on Mumbrella and other blogs I can usually take something from, whether it is information about the brand, a bit of inspiration or a “watch out”. I’m open to learning as much as I can from others, and encourage those around me to do the same.
My basic assumption, however, is that because an ad has been produced by a professional agency, and had the approval from the client, then the end result must be doing something right. Therefore, without knowing the practical rationale behind the ad, for me to have a strong opinion about whether it is great advertising would be kind of arrogant. There is a reason that awards shows ask for information about why an ad was created: they are rarely judged on end product alone.
So as someone who enjoys watching the work that our industry creates, I am stunned at the level of vitriol stemming from some people’s comments in both this blog and others. Read more »
Read his lips
This is several weeks old, but worth a look. It’s certainly an original way to deal with media criticism.It features Air NZ boss Rob Fyfe responding to weekly current affairs magazine The Listener using the medium of sign language. Read more »
Let’s not be too positive just yet – the nail is still there
It’s more than a year since News Ltd’s marketing boss Joe Talcott used the memorable analogy of a dog whimpering on a nail to describe the structural change the industry needs to go through. Read more »
The AdNews numbers that mislead the market
It’s always a tad tawdry when competitors attack each other, but I hope you’ll bear with me…
Whether cynically or through incompetence, AdNews has been misleading its advertisers by providing them with data that seems to suggest they have six times their true online audience.
Allow me to present the evidence. Read more »
Technology will help us own the agenda – all day, every day
In this opening speech to the Future Forum of the Newspaper Publishers Association, News Ltd CEO John Hartigan argued that news organisations have the opportunity to become more rather than less relevant.
Today I want to talk about a tipping point that heralds the most exciting era for journalism. The most exciting era ever.
This tipping point is already upon us. It has arrived at lightning speed, with the explosion in demand for mobile devices.
I am not consigning newspapers to the scrapheap. Not by a long shot.
But this tipping point is going to change journalism forever. In my opinion, very much for the better. Read more »
The real time shit sandwich detector
In this guest post, Clive Burcham of The Conscience Organisation, relishes the instant feedback of social media.
I’ve been making brand driven content since 1996 and often I’ve been so close to the work that I couldn’t tell the difference between if we were chomping on a shit sandwich or savouring the crème de la creme. From an audience perspective, we wouldn’t know the difference for weeks or months. What excites me most now is that we know within 24 hours if we’ve developed shit or cream. Read more »
SMH shows how to make a home page takeover work
When you’re a commercial organisation, balancing the needs of consumers with the need to make money through ads is tricky.
Among the organisations that sometimes goes the wrong way in my view is Fairfax, with its autostart video ads, for instance.
But today, a bit of unreserved praise Read more »
Inside the Foxtel factory
Having been at the launch of Foxtel’s new season the other night, nine points occur… Read more »
ABC News 24 – a handy service for niche journalists
It may not have many viewers yet, but ABC News 24 saves specialist journos having to leave their desks, argues Delimiter’s Renai LeMay
When media commentators discuss the future of journalism, they usually agree on at least one thing: It will involve much fewer generalists and more reporters dedicated to exhaustively covering niche fields. Read more »
The seven ages of Carlton Draught’s Made From Beer
Today sees the launch of “Slow Mo”, the latest instalment of Carlton Draught’s irreverent Made From Beer series.
It’s been quite a run – from the highly awarded Big Ad, to the comedy of Flash Beer, to the debacle of the abortive banned Tingle campaign. These are the seven ages of Made From Beer… Read more »
Real consumers don’t have ‘brand conversations’. They use search
In this guest posting, Simon van Wyk argues that much as marketers might wish otherwise, most consumers don’t have emotional connections with brands
I have a background in marketing, but my understanding of branding seems at odds with the 2010 opinions I see from social media commentators, marketing and advertising agencies. Read more »
Hot, censoring atheists: Google’s insight into what punters think about pollies and journos
One of the charms of Google is autocomplete, where it takes a punt on what you’re going to ask, based on what the rest of the world has been wondering previously.
And it certainly gives a few insights into the high quality of political debate about the Labor leaders in the run up to the election.
Take NSW premiere Kristina Keneally… Read more »
The copyright-busting election
This is rapidly turning into the copyright-infringing election. Read more »
Digital Fail: The gaping void in digital training is failing our industry
In this guest post, Amnesia Razorfish’s Iain McDonald warns that the industry has fallen badly behind on digital training.
Before I get accused of trolling with that headline, I’ll state what I think is obvious: The current education system isn’t producing or nurturing enough ‘digitally skilled’ individuals to sustain a growing a digital economy. Read more »
Sky News ‘in Freeview talks’
Talks have taken place for Sky News to be given a Freeview slot, it has been reported.
The pay TV news service – Australia’s only 24 hour news channel – is jointly owned by Nine owner PBL, Seven Media and BSkyB.
If a deal is done, then it would be a major selling point for the Freeview platform, which is the digital offering of Australia’s free to air channels. So far there is little content on the platform to drive subscribers, with Ten’s Sports channel One, ABC2 and SBS 2 the only content that analogue free to air households cannot receive.
It would also give Rupert Murdoch – whose News Corp controls BSkyB – his first foothold in Australia’s free TV market. But it would come as a blow to the ABC, which has its own ambitions for a 24 hour news channel.
In the UK, Sky News has been a major driver of Freeview takeup – so much so that owner BSkyB threatened to pull Sky News from the Freeview platform in order to push subscriptions to Sky’s satellite service. However, it later backed down.
The report came in The Prince column in the weekend edition of the Australian Financial Review which said the talks – as yet unresolved – were parts of “the desperate search for some half-decent content ot put on the multichannels”.
June 14th, 2009 at 5:47 pm
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Comments
14 Jun 09
7:33 pm
Why wouldnt Nine and Seven both take Sky News content for their nightly editions as well as Freeview,,, They own it dont they? its a great , many times awarded news service and they would save a shit load of dosh, rather than try and kill each other in the ratings each night, Then with the tens of $Millions saved concentrate on quality australian entertainment…which they are very good at .
Just a ten million dollar thought
.
14 Jun 09
9:24 pm
Graham, Sky News would probably invest more in their own reporting if they gained access to Freeview… the entire channel would probably get a substantial leg up.
I’m not that keen to see the biased, alarmist reporting that Murdoch’s news channels are famous for on free-to-air TV, though.
Kind of surprised Fox 8 isn’t getting a look in somehow – I’d always figured they’d very deliberately named the channel “Fox 8″ to fit in with the free-to-air channel names at some point.
15 Jun 09
9:20 am
Yeah, Fox8 does make a certain amount of sense. Sky UK created a Freeview version of its Fox8 equivalent (Sky1), with different content, used as a way of encouraging users to subscribe to Sky.
In Australia, Fox8 is owned by Foxtel. If it was owned by News Corp I wonder if they’d want to spin off a Fox8-like channel. Maybe they’re exploring/negotiating their own FTA channel with Nine anyway.
15 Jun 09
10:44 am
You know – Australian Freeview is laughable – which is a shame. I wonder if Sky will have the famous red button interactivity. Oh I forgot its Australia. So No.
15 Jun 09
11:35 am
What do you mean “Wonder if Sky will have interactivity”. Do you mean Freeview, or Foxtel? Foxtel already has red button interactivity like Sky.
15 Jun 09
2:40 pm
When quality journalism returns to Free To Air TV, then I might raise an eyebrow about another news service becoming available. Over the past two decades, TV journalism has sunk to an all-time low.
What a joke when Ms Grimshaw got her nose out of joint about the Ramsay ravings, after her outrageous interview with Matthew Johns virtually destroyed his career and personal life. Seems second-rate journos can stick-it but can’t take it!
I’m not a fan of Ramsay, Johns or Grimshaw, but I do recognise low quality journalism when I see and hear it.
15 Jun 09
3:43 pm
Freeview – I happen to have mentioned it in the sentence. Sky is potentially coming to freeview…
15 Jun 09
4:53 pm
Thanks – does Freeview UK have “red button” interactivity on some channels?
I thought that was limited to BSkyB satellite TV (like Foxtel has here).
15 Jun 09
7:39 pm
hope this happens, and it will be the first step into FTA tv for other provides that we have now(ABC/SBS/7/9/10 etc) and then in the future foxtel or other providers could start to provide channels on freeview, but in a way i hope it doesn’t replace channel 7 or 9 second channel as i hope sky news would just be a extra channel using its own bandwidth, and for all of yous who say that the space shouldn’t be used for this channel, should remember if this channel doesn’t get launched its not like the other networks are going to fill the space available anytime soon/if ever.
As far as the red button goes, ii dont know if freeview/over-the-air tv supports it but my set top box does have a read button which does nothing, and im not sure but in the uk i do think they have ‘red’ button services but not sure, i know for sure SKY does.
15 Jun 09
11:32 pm
Greg, – yes, UK Freeview does have red button interactivity. I’ve used it to choose which court to watch during Wimbledon on BBC. Their stations are only limited to a) the bandwidth costs and b) the fact there is no return path- so unlike Foxtel which is usually connected back via a phone line, it cannot be used to order movies, etc.
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