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Opinion
What sex on the beach has in common with foolish tweeting
Remember the woman who was arrested for having sex on the beach in Dubai and nearly went to prison? I used to work with her.
And I think the experience she went though has more in common with the pitfalls of social media than may be immediately obvious. Read more »
The ABC’s Australian Story – brought to you by Head & Shoulders
The screengrab below may not look like much, but it shows the historic moment that a TVC first ran next to ABC content. Head & Shoulders had the honour of advertising next to the flagship Australian Story. Read more »
A “Visionary” in Press release Writing (with random Capital letters)
Some days I get a couple of hundred emails, many of them press releases. Fair to say, not all are necessarily tailored for Mumbrella’s readers. This is one of them from today, with its own unique punctuation, language and grammar left as presented. Can anyone help me out with a translation? Read more »
20:20 foresight
“The cancer of television audience erosion cannot be cured by the morphine shot that digital television provides. The cure for media companies is an engaged and well-funded multiplatform digital strategy.”
PR fakes, doorstep interviews, smoking gun emails and current affairs shows
Wednesday night saw an interesting PR story appear on both Nine’s A Current Affair and Seven’s Today Tonight.
PR man Jothy Hughes was caught hiring actresses to pretend to be angry divorcees selling their jewellery, for an item about a cash-for-gold company. Read more »
In case you haven’t noticed, CommBank is starting to nail its digital marketing
I’ve been impressed with Commonwealth Bank’s gradual efforts over the last year or more to ramp up its digital marketing. Read more »
Kmart’s Anzac Day backflip was good PR in action
While I’ve no idea what went on behind the scenes, it looks to me like Kmart’s rapid backflip regarding opening on Anzac Day is a classic of good crisis PR. Read more »
The ABC is not for sale
“The vigorous pursuit of commercial agendas by some of our media rivals is allowing the facts to be sidelined in pursuit of a good story. There is a concerted attempt to portray the ABC’s role in the media as solely that of a niche provider – participating only in sections of the market not served by the commercial sector.”
What’s the point of papers printing corrections if they don’t own up to the mistake?
There is a dark journalistic art known as the correction.
It may appear to readers as an example of transparency on the part of the newspaper when those short paragraphs pop up clarifying some apparently minor matter. It’s not. Read more »
Merrick’s time may be up
Last week’s ratings saw a slump for Nova’s new breakfast show featuring Merrick Watts with Scott Dooley and Ricki-Lee Coulter compared to the previous Merrick & Rosso and Kate Ritchie version. In this guest posting, Simon Corbett argues that it’s time for Merrick to call it a day.
There is a wonderful line spoken by Morgan Freeman in the movie ‘Million Dollar Baby’ when he talks of the end of his boxing career “Everybody’s got a particular number of fights in them – nobody tells you what that number is.” Read more »
Google’s next move: free sites and domains for businesses
Most weeks, Google makes an incremental move that seems, in retrospect, obvious. Read more »
Spending the minister’s money
“Four staff members managed to book into the same four-day public relations event and, reportedly, a great time was had by all.”
Ever wondered who has the time to go to conferences? Ministerial staff
Outdoor makes an impact (beware of the drop)
It’s not every morning you start the day by handing over your mobile phone, taking off your watch, strapping on a hard hat and striding out into the wind on a narrow gantry above a terrifying drop.
So it made something of a change to be on top of Glebe Island Silos in Sydney in the name of outdoor advertising. Read more »
TV licence fee cuts a necessity
The decision to reduce the licence fee, which is essentially a tax of up to 9 per cent on advertising revenue collected by free TV for the use of spectrum provided by the government to get our signal out to households, will benefit Channel Nine by about $25 million a year.”
PBL Media’s Ian Law on the government’s move to reduce licence fees paid by FTV networks.
Men and sanitary products – a no go zone
Do ads for feminine hygiene products featuring idiotic men really work?
I was asking myself this question as I was watching the soon-to-be launched TV ad for SCA Hygiene’s Libra Invisible pads. Read more »
Slow start for Naomi Robson’s new online dating show
The first edition of Naomi Robson’s new video venture, The Naomi Show has gone live.
At the time of posting, three new pieces of video had gone online. The first, Robson’s introduction to the site, had received nine views.
The second, offering men advice on how to approach women, had received two views.
And the third, on what not to say to men after sex, had received just over 300 views.
Despite the low numbers, it is worth remembering that although they were uploaded to YouTube over the weekend, an email to Robson’s potential viewers was only sent out late this morning.
Robson’s launch received publicity for the wrong reasons last week after Mumbrella revealed that her agent Max Markson had cleaned up her Wikipedia profile, deleting some of the most controversial moments.
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In today’s Mumbo Report from Studio 33:
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- Goodbye Vega, hello Classic Rock
- PBL Media promotes sales and publishing heads to create more integrated structure
- Tic Tac gets interactive to promote new flavour
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- Nine leads with Customs, while ABC1 strong among young viewers
- Mumbo Report: Selling potatoes, flying on the cheap and the Nescafe turkey
- Digital agency Rodeo expands into Sydney
Dr Mumbo
- What's in a name?
- I'm Sam, I am. And I am on Twitter
- On again, off again. No not, Bingle and Clarke, but the news coverage
- Anti social media (part 1067) Silkcharm vs Warlach
- Low speed, high influence
- Self proclaimed social media gurus? The very idea of it
- News Ltd's Taste to offer Twitter-friendly recipes in 140 characters or less
- Belt up, Henry
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- Jayme on Goodbye Vega, hello Classic Rock
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Daily Telegraph
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Comments
8 Feb 10
5:25 pm
The set looks like a porn flick I saw last week. Just sayin.
8 Feb 10
8:34 pm
I recall there was suggestions regarding Naomi Robson doing a show like Oprah Winfrey. I think this would have been a better choice, and its a shame it fell through! Now that Oprah is finishing up, (what I heard), it would have been a good opportunity for Naomi to do one in Australia.
As for her new show, which discusses sex. I’m no prude, but I think there already is too much information about it. It may do well, but I still believe it would have been better to see Naomi on something more professional and less some what intrusive.
I congratulate her honesty in still wanting to meet Mr. Right, and I hope it works out well for her. I think alot of women in their forties, hold negative views about themselves so its good to see someone come out, and think positive and look fantastic at the same time,
Instead of talking about what not to say after sex, how about discussions on people who have never had sex and are a certain age. Or people who are afraid of sex, or loath their bodies. More of a self esteem issue.
Naomi, if you read this, these are some of the discussions you may want to bring up, because they are topics very few people will openly discuss . You can help alot of people, so in a way, you might want to take the approach of probably turning this new show, into something like Oprah Winfrey, because winning hearts, wins ratings and its very hard to have you removed if you slip up.
Good luck…
8 Feb 10
9:44 pm
The creators of the show (and site) aren’t doing themselves any favours in the way of getting it found, either.
The “naomishow.com” site ranks nowhere in the top 6 pages of Google in searches for “naomi robson new show” or “naomi robson show”.
There are no PPC ads to be seen either (I’d venture a guess that these could be bought cheap, it doesn’t seem to be a hotbed of competition).
Lots of high-authority sites (Mumbrella included, along with every other news portal) have linked through to the domain, giving it decent credibility, so it’s now really up to her Digital Media/PR agency to step in and do their jobs a little better, I’d say.
9 Feb 10
1:20 am
Oh J**** people
Another vacant nodding smiling autocue reading talking head.
Cunningly contrived to skirt controversy.
If this idea was a puppy, it would be quietly drowned in a bucket. Someone’s poor father would be left explaining to the tearful children why Lassie should have been vaccinated.
The kids would be sad, but come Wednesday there would be a shiny new kitten. All will be forgotten. Kids are resilient.
Kittens, what’s not to love.
Seriously. This is going to last about 5 minutes.
The woman is under contract, they are desperately trying to figure out what to do with her and this is someone’s idea of a good idea.
Give me the time slot! I’d talk about all the big issues, like wigs. And revenge. And how to remove blood stains. I’d have to be more interesting than her. Brand Power is more interesting than her. Her hair is more interesting that she is. Is it a wig?
See, this is the kind of thing I’d be talking about.
X Lavinia
9 Feb 10
11:49 am
Tim,
You have made me associate Naomi Robson and sex.
I will never forgive you.
Farewell,
Warlach.
9 Feb 10
1:02 pm
Naomi Robson and sex.
Upon making contact, Naomi Robson tightens its tail around the host’s neck in order to render it unconscious through oxygen deprivation. The former host of Today Tonight then inserts a proboscis down the host’s throat, supplying it with oxygen whilst simultaneously implanting an embryo. Attempts to remove Naomi Robson generally prove fatal, as she will respond by tightening her grip, and the former co-host of Seven’s News At Five’s acidic blood prevents her from being safely cut away … I’d imagine.
9 Feb 10
1:45 pm
Thanks, Jake… and here’s a lovely Twitpic of Naomi and I having a coffee this morning: http://twitpic.com/124owq
I can assure you that no oxygen deprivation occurred, and I remained fully conscious at all times.
(It’s also worth noting that since posting this article, the what-not-to-say-after-sex video has now picked up a more respectable couple of thousand views.
Cheers,
Tim – Mumbrella
9 Feb 10
2:02 pm
Wait… so you slam her, and her agent, and her show, and her new direction, then pimp the videos while enjoying a coffee with the both of them, while Mr Markson who took the picture tweets about how “extremely smart+clever” you are?
You’ve got to be kidding me, right?
9 Feb 10
2:08 pm
You have an exceptionally good grasp of a linear timeline, Warlach….
Cheers,
Tim – Mumbrella
9 Feb 10
3:01 pm
I have to say Tim there is a distinct change in your tone since meeting her for a coffee. On reading your initial postings you were definitely going for the jugular. Sounds like you are a wee bit ’star?’ struck.
9 Feb 10
5:47 pm
Hi DD,
Just realised that I misunderstood Warlach’s point. Actually he has got his linear timeline a tad out of alignment….
At the time of writing the above story, not only had we not met, but I had no idea we would be doing so. That invitation only came in a call at 7.15 this morning via her agent Max Markson when he had a gap in today’s round of press interviews for the launch today.
Read the story again. Rather than starstruck, it’s kind of awkward having a coffee with someone when you’ve just written a story saying their videos haven’t had many views yet. Fair to say that polite as she was, I don’t think she saw it as positive…
Cheers,
Tim – Mumbrella
9 Feb 10
6:03 pm
Those views are tiny.
The highest has 1,774.
The lowest just over 100.
This is a presenter used to a nightly audience of 1.4 million plus.
I hope Vodafone has some minimum performance benchmarks …
9 Feb 10
9:24 pm
The dangers of putting something on YouTube – everyone can see you fail. Should have kept the videos in house. I doubt they will get a second bite of the publicity cherry on this, so I would expect those views to get lower and lower on subsequent videos.
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