-
Opinion
Battle of the Big Thinking part 2; Giving voice to bloggers; Trust and the human voice; Closing SBS to fund journalism
Yesterday saw the APG’s Battle of Big Thinking. The second session covered big storytelling ideas.
Speaker: Antony Loewenstein, Writer
Topic: Why the western press is failing to use alternative voices
Quote: “A lot of people in the corporate press are not so much afraid as unimaginative.” Read more »
Battle of Big Thinking part 1: Creating unique brands; Changing the world; Perth vs Sydney
Yesterday saw the APG’s Battle of Big Thinking. The first session covered big business ideas.
Speaker: Peter Williams – CEO, Deloitte Digital
Topic: The formula for changing the world
Quote: “Any match in the box can start a fire.” Read more »
Carlton ads show it’s possible for a client to kill a campaign twice
Remember the furore over the banned Carlton ads?
Suspicious types predicted they’d quickly leak onto the internet.
And sure enough, they are indeed now online, triggering more suspicion that the whole thing was a plan all along.
However, who looks to me like a brand new fumbling of the digital strategy to go on top of the earlier mess, at least proves the whole thing was a genuine cock-up. Read more »
Live from SXSW. Day 2. The question about data nobody asked
In his second guest posting from the SXSW conference in Texas, Sound Alliance commercial director Ben Shepherd talks about the big question that nobody asked. Read more »
Why I’m over live blogging (and I’m not sure about live tweeting either)
I’m falling out of love with live blogging, and indeed live tweeting, from events. Too often, you end up being little more than a snarky dictaphone.
My moment of clarity came yesterday, on the first day of Adtech, and my last live blog may come this afternoon at the APG’s Battle of Big Thinking. Read more »
What’s happening at the other digital conference…
In his guest posting, Sound Alliance commercial director Ben Shepherd writes from the SXSW Interactive conference in Austin, Texas where he learnt that “Twitter is just a bunch of digital people talking to themselves, about themselves”.
Adtech Sydney live blog: The financial CEOs
Welcome back to Adtech Sydney. The CEOs mentioned in the headline above are Roger Grobler of Real Insurance, Gerd Schenkel of UBank and Harry Wendt of Westpac. So expect finance fun. Read more »
Adtech Sydney – early impressions: nothing to start a riot; nothing to stop a riot
We’re half way through day one of AdTech Sydney, my netbook is recharged and it’s back to the grindstone.
So what to make of it so far? Read more »
Adtech live blog – Big ideas (and why iSpyLevis wasn’t one)
Welcome back to Adtech Sydney.
We’re into the second session, and I’m sitting in on a debate on Big ideas. Read more »
Adtech Day 1: Live blog – Unilever’s Babs Rangaiah & Jenny Williams
Welcome to Mumbrella’s live blog from Adtech Sydney.
8.54. The hall’s starting to fill. Here we go…
After a loud burst of Massive Attack or something suchlike chairman Jenny Williams takes the stage.
And we’re off. And we’re straight into the annual question. Will this be the year of mobile. It usually takes at least half an hour til somebody asks that. Read more »
Women don’t need special treatment
“I fail to see why women are obliged to compete in the intellectual equivalent of the Paralympics.”
A Cat In A Tree argues that the Social Media Women group will not help the feminist cause
Libra ad wins the online lads’ vote
While Mumbrella has not been a fan of the new ad for Libra Invisibles by Clemenger BBDO, it’s fair to say that a portion of the video viewing public is. Read more »
Was Vega a flop or just ahead of its time?
It was a sad day for DMG Radio yesterday when it was forced to hammer the final nail in the coffin of its baby boomer Vega stations.
I remember writing about the launch of Sydney and Melbourne stations back in August 2005. It has now become a sad irony that the radio network was named after the brightest star in the constellation Lyra. Read more »
Thinking caps and boxing gloves
So how much is a new idea worth?
I ask that because last night it came up in conversation with a member of the digerati when I asked him if he was going to next Wednesday’s Battle Of Big Thinking. Read more »
What sex on the beach has in common with foolish tweeting
Remember the woman who was arrested for having sex on the beach in Dubai and nearly went to prison? I used to work with her.
And I think the experience she went though has more in common with the pitfalls of social media than may be immediately obvious. Read more »
Slow start for Naomi Robson’s new online dating show
The first edition of Naomi Robson’s new video venture, The Naomi Show has gone live.
At the time of posting, three new pieces of video had gone online. The first, Robson’s introduction to the site, had received nine views.
The second, offering men advice on how to approach women, had received two views.
And the third, on what not to say to men after sex, had received just over 300 views.
Despite the low numbers, it is worth remembering that although they were uploaded to YouTube over the weekend, an email to Robson’s potential viewers was only sent out late this morning.
Robson’s launch received publicity for the wrong reasons last week after Mumbrella revealed that her agent Max Markson had cleaned up her Wikipedia profile, deleting some of the most controversial moments.
-
RSS Feeds
-
Email Newsletter
THE MUMBO REPORT
-
In today’s Mumbo Report from Studio 33:
- Most played ads of the week – Specsavers takes a swipe at OPSM and The Biggest Loser endorses pizza
- Turkey time – childhood trauma and buying a Ford Fiesta
-
Latest News
- Perpetual awards GP Y&R Sydney ad account
- Mumbo Report: Pizza and weight loss, and smug Ford customers
- Former ARN presenter and DMG sales manager launch in-store radio service
- Starcom MediaVest promotes digital director Mayer
- Adtech: 'Standalone campaigns are dead and Best Job missed a trick'
- Google Maps - your brand here
- Telstra: We pulled out of Second Life to follow our customers
- My Kitchen Rules rules for Seven
Dr Mumbo
- What every social media expert needs: non-explosive handcream
- Read all about it: Hungry Jack's sacks the subs
- The umpire's not blind - and he can prove it, thanks to OPSM
- Twenty five years notice and the Tele's still two days late
- Nando's goes Bingle free
- I wanna be a supermodel, I mean a supermodelquin
- What's in a name?
- I'm Sam, I am. And I am on Twitter
-
Latest Comments
- Ann on Self proclaimed social media gurus? The very idea of it
- Ann on I wanna be a supermodel, I mean a supermodelquin
- Learn How to Make Professional Digital Video | iMagic Studios Digital Cameras on What every social media expert needs: non-explosive handcream
- Ann on Google Maps – your brand here
- Anonymous on Perpetual awards GP Y&R Sydney ad account
- Julian Peterson on Cherry Picked latest to target Sydney fun-seekers
- Bryce on Cherry Picked latest to target Sydney fun-seekers
- Tom on Carlton ads show it’s possible for a client to kill a campaign twice
Other News
55% of news stories came from PR
Crikey
How print content could look on the iPad
Media Guardian
Ikon shows strongest growth in Nielsen report
B&T
Would you associate your brand with Chatroulette?
AdAge.com
Nine boss fury at NRL support for Seven show
Sunday Telegraph
RIP Andrew Jaffe, the man who saved the Clios
New York Times
Seven pushes on with Seinfeld dud
Sydney Morning Herald
2GB sales boss latest in booze incident
Daily Telegraph
Most Discussed
- Self proclaimed social media gurus? The very idea of it
With 64 comments - Thanks for ruining my Thursday night, Hoyts
With 57 comments - PR fakes, doorstep interviews, smoking gun emails and current affairs shows
With 52 comments - Merrick's time may be up
With 51 comments - Why passing the change baton to journalists is not a good idea
With 46 comments - Men and sanitary products - a no go zone
With 40 comments - Foxtel and Nine fall out over Olympic 'calamity' coverage
With 36 comments - Amnesia boss Iain McDonald: Hot or Cold agency ranking is old world and negative
With 34 comments
- Self proclaimed social media gurus? The very idea of it

Comments
8 Feb 10
5:25 pm
The set looks like a porn flick I saw last week. Just sayin.
8 Feb 10
8:34 pm
I recall there was suggestions regarding Naomi Robson doing a show like Oprah Winfrey. I think this would have been a better choice, and its a shame it fell through! Now that Oprah is finishing up, (what I heard), it would have been a good opportunity for Naomi to do one in Australia.
As for her new show, which discusses sex. I’m no prude, but I think there already is too much information about it. It may do well, but I still believe it would have been better to see Naomi on something more professional and less some what intrusive.
I congratulate her honesty in still wanting to meet Mr. Right, and I hope it works out well for her. I think alot of women in their forties, hold negative views about themselves so its good to see someone come out, and think positive and look fantastic at the same time,
Instead of talking about what not to say after sex, how about discussions on people who have never had sex and are a certain age. Or people who are afraid of sex, or loath their bodies. More of a self esteem issue.
Naomi, if you read this, these are some of the discussions you may want to bring up, because they are topics very few people will openly discuss . You can help alot of people, so in a way, you might want to take the approach of probably turning this new show, into something like Oprah Winfrey, because winning hearts, wins ratings and its very hard to have you removed if you slip up.
Good luck…
8 Feb 10
9:44 pm
The creators of the show (and site) aren’t doing themselves any favours in the way of getting it found, either.
The “naomishow.com” site ranks nowhere in the top 6 pages of Google in searches for “naomi robson new show” or “naomi robson show”.
There are no PPC ads to be seen either (I’d venture a guess that these could be bought cheap, it doesn’t seem to be a hotbed of competition).
Lots of high-authority sites (Mumbrella included, along with every other news portal) have linked through to the domain, giving it decent credibility, so it’s now really up to her Digital Media/PR agency to step in and do their jobs a little better, I’d say.
9 Feb 10
1:20 am
Oh J**** people
Another vacant nodding smiling autocue reading talking head.
Cunningly contrived to skirt controversy.
If this idea was a puppy, it would be quietly drowned in a bucket. Someone’s poor father would be left explaining to the tearful children why Lassie should have been vaccinated.
The kids would be sad, but come Wednesday there would be a shiny new kitten. All will be forgotten. Kids are resilient.
Kittens, what’s not to love.
Seriously. This is going to last about 5 minutes.
The woman is under contract, they are desperately trying to figure out what to do with her and this is someone’s idea of a good idea.
Give me the time slot! I’d talk about all the big issues, like wigs. And revenge. And how to remove blood stains. I’d have to be more interesting than her. Brand Power is more interesting than her. Her hair is more interesting that she is. Is it a wig?
See, this is the kind of thing I’d be talking about.
X Lavinia
9 Feb 10
11:49 am
Tim,
You have made me associate Naomi Robson and sex.
I will never forgive you.
Farewell,
Warlach.
9 Feb 10
1:02 pm
Naomi Robson and sex.
Upon making contact, Naomi Robson tightens its tail around the host’s neck in order to render it unconscious through oxygen deprivation. The former host of Today Tonight then inserts a proboscis down the host’s throat, supplying it with oxygen whilst simultaneously implanting an embryo. Attempts to remove Naomi Robson generally prove fatal, as she will respond by tightening her grip, and the former co-host of Seven’s News At Five’s acidic blood prevents her from being safely cut away … I’d imagine.
9 Feb 10
1:45 pm
Thanks, Jake… and here’s a lovely Twitpic of Naomi and I having a coffee this morning: http://twitpic.com/124owq
I can assure you that no oxygen deprivation occurred, and I remained fully conscious at all times.
(It’s also worth noting that since posting this article, the what-not-to-say-after-sex video has now picked up a more respectable couple of thousand views.
Cheers,
Tim – Mumbrella
9 Feb 10
2:02 pm
Wait… so you slam her, and her agent, and her show, and her new direction, then pimp the videos while enjoying a coffee with the both of them, while Mr Markson who took the picture tweets about how “extremely smart+clever” you are?
You’ve got to be kidding me, right?
9 Feb 10
2:08 pm
You have an exceptionally good grasp of a linear timeline, Warlach….
Cheers,
Tim – Mumbrella
9 Feb 10
3:01 pm
I have to say Tim there is a distinct change in your tone since meeting her for a coffee. On reading your initial postings you were definitely going for the jugular. Sounds like you are a wee bit ’star?’ struck.
9 Feb 10
5:47 pm
Hi DD,
Just realised that I misunderstood Warlach’s point. Actually he has got his linear timeline a tad out of alignment….
At the time of writing the above story, not only had we not met, but I had no idea we would be doing so. That invitation only came in a call at 7.15 this morning via her agent Max Markson when he had a gap in today’s round of press interviews for the launch today.
Read the story again. Rather than starstruck, it’s kind of awkward having a coffee with someone when you’ve just written a story saying their videos haven’t had many views yet. Fair to say that polite as she was, I don’t think she saw it as positive…
Cheers,
Tim – Mumbrella
9 Feb 10
6:03 pm
Those views are tiny.
The highest has 1,774.
The lowest just over 100.
This is a presenter used to a nightly audience of 1.4 million plus.
I hope Vodafone has some minimum performance benchmarks …
9 Feb 10
9:24 pm
The dangers of putting something on YouTube – everyone can see you fail. Should have kept the videos in house. I doubt they will get a second bite of the publicity cherry on this, so I would expect those views to get lower and lower on subsequent videos.
Trackbacks/Pingbacks