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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
Slow start for Naomi Robson’s new online dating show
The first edition of Naomi Robson’s new video venture, The Naomi Show has gone live.
At the time of posting, three new pieces of video had gone online. The first, Robson’s introduction to the site, had received nine views.
The second, offering men advice on how to approach women, had received two views.
And the third, on what not to say to men after sex, had received just over 300 views.
Despite the low numbers, it is worth remembering that although they were uploaded to YouTube over the weekend, an email to Robson’s potential viewers was only sent out late this morning.
Robson’s launch received publicity for the wrong reasons last week after Mumbrella revealed that her agent Max Markson had cleaned up her Wikipedia profile, deleting some of the most controversial moments.
February 8th, 2010 at 5:04 pm
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Comments
8 Feb 10
5:25 pm
The set looks like a porn flick I saw last week. Just sayin.
8 Feb 10
8:34 pm
I recall there was suggestions regarding Naomi Robson doing a show like Oprah Winfrey. I think this would have been a better choice, and its a shame it fell through! Now that Oprah is finishing up, (what I heard), it would have been a good opportunity for Naomi to do one in Australia.
As for her new show, which discusses sex. I’m no prude, but I think there already is too much information about it. It may do well, but I still believe it would have been better to see Naomi on something more professional and less some what intrusive.
I congratulate her honesty in still wanting to meet Mr. Right, and I hope it works out well for her. I think alot of women in their forties, hold negative views about themselves so its good to see someone come out, and think positive and look fantastic at the same time,
Instead of talking about what not to say after sex, how about discussions on people who have never had sex and are a certain age. Or people who are afraid of sex, or loath their bodies. More of a self esteem issue.
Naomi, if you read this, these are some of the discussions you may want to bring up, because they are topics very few people will openly discuss . You can help alot of people, so in a way, you might want to take the approach of probably turning this new show, into something like Oprah Winfrey, because winning hearts, wins ratings and its very hard to have you removed if you slip up.
Good luck…
8 Feb 10
9:44 pm
The creators of the show (and site) aren’t doing themselves any favours in the way of getting it found, either.
The “naomishow.com” site ranks nowhere in the top 6 pages of Google in searches for “naomi robson new show” or “naomi robson show”.
There are no PPC ads to be seen either (I’d venture a guess that these could be bought cheap, it doesn’t seem to be a hotbed of competition).
Lots of high-authority sites (Mumbrella included, along with every other news portal) have linked through to the domain, giving it decent credibility, so it’s now really up to her Digital Media/PR agency to step in and do their jobs a little better, I’d say.
9 Feb 10
1:20 am
Oh J**** people
Another vacant nodding smiling autocue reading talking head.
Cunningly contrived to skirt controversy.
If this idea was a puppy, it would be quietly drowned in a bucket. Someone’s poor father would be left explaining to the tearful children why Lassie should have been vaccinated.
The kids would be sad, but come Wednesday there would be a shiny new kitten. All will be forgotten. Kids are resilient.
Kittens, what’s not to love.
Seriously. This is going to last about 5 minutes.
The woman is under contract, they are desperately trying to figure out what to do with her and this is someone’s idea of a good idea.
Give me the time slot! I’d talk about all the big issues, like wigs. And revenge. And how to remove blood stains. I’d have to be more interesting than her. Brand Power is more interesting than her. Her hair is more interesting that she is. Is it a wig?
See, this is the kind of thing I’d be talking about.
X Lavinia
9 Feb 10
11:49 am
Tim,
You have made me associate Naomi Robson and sex.
I will never forgive you.
Farewell,
Warlach.
9 Feb 10
1:02 pm
Naomi Robson and sex.
Upon making contact, Naomi Robson tightens its tail around the host’s neck in order to render it unconscious through oxygen deprivation. The former host of Today Tonight then inserts a proboscis down the host’s throat, supplying it with oxygen whilst simultaneously implanting an embryo. Attempts to remove Naomi Robson generally prove fatal, as she will respond by tightening her grip, and the former co-host of Seven’s News At Five’s acidic blood prevents her from being safely cut away … I’d imagine.
9 Feb 10
1:45 pm
Thanks, Jake… and here’s a lovely Twitpic of Naomi and I having a coffee this morning: http://twitpic.com/124owq
I can assure you that no oxygen deprivation occurred, and I remained fully conscious at all times.
(It’s also worth noting that since posting this article, the what-not-to-say-after-sex video has now picked up a more respectable couple of thousand views.
Cheers,
Tim – Mumbrella
9 Feb 10
2:02 pm
Wait… so you slam her, and her agent, and her show, and her new direction, then pimp the videos while enjoying a coffee with the both of them, while Mr Markson who took the picture tweets about how “extremely smart+clever” you are?
You’ve got to be kidding me, right?
9 Feb 10
2:08 pm
You have an exceptionally good grasp of a linear timeline, Warlach….
Cheers,
Tim – Mumbrella
9 Feb 10
3:01 pm
I have to say Tim there is a distinct change in your tone since meeting her for a coffee. On reading your initial postings you were definitely going for the jugular. Sounds like you are a wee bit ‘star?’ struck.
9 Feb 10
5:47 pm
Hi DD,
Just realised that I misunderstood Warlach’s point. Actually he has got his linear timeline a tad out of alignment….
At the time of writing the above story, not only had we not met, but I had no idea we would be doing so. That invitation only came in a call at 7.15 this morning via her agent Max Markson when he had a gap in today’s round of press interviews for the launch today.
Read the story again. Rather than starstruck, it’s kind of awkward having a coffee with someone when you’ve just written a story saying their videos haven’t had many views yet. Fair to say that polite as she was, I don’t think she saw it as positive…
Cheers,
Tim – Mumbrella
9 Feb 10
6:03 pm
Those views are tiny.
The highest has 1,774.
The lowest just over 100.
This is a presenter used to a nightly audience of 1.4 million plus.
I hope Vodafone has some minimum performance benchmarks …
9 Feb 10
9:24 pm
The dangers of putting something on YouTube – everyone can see you fail. Should have kept the videos in house. I doubt they will get a second bite of the publicity cherry on this, so I would expect those views to get lower and lower on subsequent videos.
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