Small World Machines and Dumb Ways To Die lead Australia in Outdoor Lions shortlist

Leo Burnett Sydney’s Small World Machines and McCann Melbourne’s Dumb Ways To Die lead Australia in the nominations for the Cannes  Outdoor Lions shortlist this year.

There were more than 650 pieces of work featured in the global shortlist which was announced overnight.

Australian entries on the shortlist:

Drinks:

• “Small World 1” by Leo Burnett Sydney for Coca Cola
• “Small World 2” by Leo Burnett Sydney for Coca Cola
• “Small World 3” by Leo Burnett Sydney for Coca Cola
• “Small World 4” by Leo Burnett Sydney for Coca Cola

Fundraising, charity, appeals, non-profit organisations and public health:

• “Helmet” by McCann Melbourne for Metro Trains
• “Moose” by McCann Melbourne for Metro Trains
• Toast” by McCann Melbourne for Metro Trains
• “Bear” by McCann Melbourne for Metro Trains
• “Snake” by McCann Melbourne for Metro Trains
• “Piranha” by McCann Melbourne for Metro Trains
• “Hair” by McCann Melbourne for Metro Trains
• “Kidney” by McCann Melbourne for Metro Trains

Foods:

• “Lids” by Clemenger BBDO Brisbane for Olive Branch Health Food Store’s Organic Products
• “Spider” by Clemenger BBDO Brisbane for Olive Branch Health Food Store’s Organic Products

Drinks:

• “Dangerous Debris” by Droga5 Sydney for Pinnacle Liquor Group’s Dry Rock
• “Dangerous Creatures” by Droga5 Sydney for Pinnacle Liquor Group’s Dry Rock
• “Upside Down” by Droga5 Sydney for Pinnacle Liquor Group’s Platinum Blonde
• “Corkscrew” by Droga5 Sydney for Pinnacle Liquor Group’s Platinum Blonde

Special Build:

• “Saving Waterways One Bus Stop at a Time” by Marmalade Melbourne for Melbourne Water’s Raingardens

Stunts:

• “Small World Machines” by Leo Burnett Sydney for Coca-Cola

Integrated campaigns led by outdoor:

• “Small World Machines” by Leo Burnett Sydney for Coca-Cola

Cameron Boon

topics Cannes Cannes Lions Coca Cola Coke Dumb ways to die Leo Burnett Sydney McCann Melbourne outdoor

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Comments: 2

saywhat? 18 Jun 13

Did Leo create the small world machines alone or with other agencies? If the latter, who was the lead agency and who came up with the idea. Great campaign btw!

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mumbrella 18 Jun 13

Hi saywhat – my understanding is that it was a collaboration with Leos Chicago, led from Sydney.

Cheers,

Tim – Mumbrella

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