Dr Mumbo

SMH falls for the email that was too good to be true

The Sydney Morning Herald’s diary today reports the always amusing story of an email that went viral after an arrogant new investment banker emailed his new colleagues.

It was hilarious: “Looking to be a rock star at this place – feel free to send your tips but I think I’ve got this one covered.”

It was also a hoax.

Of course it did take deep investigative journalism to find out that it was a hoax.

When Mumbrella came across the story six days ago we, boringly enough, rang the organisation involved and checked whether it was real. It wasn’t.  

Obviously such investigative journalism isn’t for everyone.

Presumably the simple act of going to Google was too much too. There are plenty of stories debunking the hoax online.

And there was even one other way they could have found out. The SMH’s Business Day also covered it – and reported it as a hoax – on Saturday.

But why on earth would you expect the SMH’s staff to read the SMH?

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