SMI and Mumbrella to present snapshot of adspend and economic outlook
Mumbrella is to hold a breakfast dedicated to helping marketers, agencies and media executives understand the current trends in advertising spending along with the wider economic outlook for the rest of the financial year.
The Spends And Trends event is a joint venture with the industry’s leading barometer of advertising spending Standard Media Index. It is being run with the support of ANZ’s brand journalism project Blue Notes.
SMI was launched by Jane Schulze in Australia five years ago. The service uses data from major media agencies to provide a monthly snapshot of actual ad expenditure in the market. It now operates in 15 global markets.
SMI’s Masters
SMI’s analytics director Tristan Masters will present an overview of the key advertising spend trends in Australia taking in the latest data right up to the end of August.
Masters’ presentation will include an examination of the key advertising categories driving those changes. Masters will also offer pointers from SMI’s global data on trends that could impact on the Australian market.
ANZ’s Emmett
Masters will be joined by Felicity Emmett, senior economist with ANZ, who will share her forecasts on the macroeconomic outlook for the Australian economy. Emmett has also been an economist for the Royal Bank of Scotland, ABN AMRO and BZW.
After the SMI and ANZ presentations, Mumbrella’s Tim Burrowes will moderate a panel discussion on the outlook and implications for the communications world.
Kellogg’s marketing director Broome
MFA chair Horgan
Joining Masters and Emmett for the discussion will be Peter Horgan, CEO of media agency OMD, and John Broome, marketing director of Kellogg’s Australia.
Horgan is also chairman of industry body the Media Federation of Australia. Broome has extensive FMCG experience across the world with companies also including Reckitt Benckiser and Nestle.
The event runs from 7am to 9am at The Establishment in Sydney on Wednesday September 24. Tickets are priced at $149 each, with a limit of 150 attendees.
Tickets can be booked via this link.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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