SMI: Ten revenue share falls back to earth after Sochi boost
The latest revenue figures from Standard Media Index (SMI) show Network Ten’s revenue has fallen from its February highs, amid declining audience shares for major franchises such as The Biggest Loser, So You Think You Can Dance and Secret and Lies.
According to the March figures Ten had a revenue share of just 21.24 per cent, down from 25.1 per cent this time last year with revenue of just $37.4m compared with $42.5m, a 13.2 per cent fall. Last month on the back of the Sochi Winter Olympics the network was trumpeting a 24.2 per cent revenue share.
The drop in revenue had been predicted by the market and by Ten, with the network’s chief sales officer saying: “The March revenue share number was in line with our expectations and reflected our ratings results. We are committed to improve our ratings performance by fixing our general entertainment program schedule.”
Meanwhile commercial rivals Nine and Seven both posted strong results with Nine up 13.4 per cent for March, while Seven was up 4.5 per cent, in the metro markets. Nine had a 37.7 per cent share of agency bookings last month while Seven was a 41.39 per cent share.
The overall TV sector had a 1.4 per cent increase to $306.6m for last month with metro market up 3.2 per cent while subscription TV was down 7.6 per cent.
Newspapers again recorded significant falls in revenue down 24.8 per cent year on year with total revenue of $115m, while magazines showed a decline of only 12.9 per cent with revenue of $25m, a significant improvement on previous revenue decline which had been in excess of 20 per cent.
Digital continued to grow up 9.9 per cent year-on-year now at $119m. However, this figure is consistently revised upwards later in the month when other data is added to the bookings.
Radio was down 5.5 per cent with revenue of $46m, outdoor also fell 3.7 per cent to $52m, and cinema was down 18.6 per cent to $3.3m.